By Allison Watkinson TLL Reporter Toymaker Jazwares is teaming up with the anime streamer Crunchyroll to develop a new anime collectibles portfolio. Jazwares is a global toy manufacturing company that creates products based on its portfolio of wholly-owned and licensed brands. Jazwares was acquired by the international holding company, Berkshire Hathaway, in 2022. The … [Read more...] about Jazwares and Crunchyroll Partner on Anime Collectibles
Asia
Bokksu Releases Hello Kitty Snack Boxes for Kids
By Allison Watkinson TLL Reporter Bokksu is releasing its second snack box collaboration for the Hello Kitty and Friends brand as part of its ongoing partnership with Sanrio. The new limited-edition Hello Kitty Okinawa Beach Party Snack Box includes premium summertime-themed Japanese snacks, exclusive limited-edition Hello Kitty merchandise, and a printed snack guide and … [Read more...] about Bokksu Releases Hello Kitty Snack Boxes for Kids
Who’s News: Amuse Animation Opens China Office Run By Entin Liu
By Allison Watkinson TLL Reporter The digital-first studio Amuse Animation has opened a new China office to be headed by distribution and licensing executive Entin Liu. The opening of the new China location follows the company’s recent appointment of Jiella Esmat as CRO. As the company's new CRO, Esmat intends to expand Amuse Animation's core business streams through the … [Read more...] about Who’s News: Amuse Animation Opens China Office Run By Entin Liu
Expo: Bandai Namco Seeking Partners for Virtual Pet Brand Tamagotchi
By Allison Watkinson TLL Reporter Bandai Namco is bringing the Tamagotchi brand to the 2023 Licensing Expo to expand its consumer products licensing program. Tamagotchi is a virtual-reality pet brand that was originally released as a handheld video game in Japan in 1996 and in the U.S. the following year. Since its initial launch, Bandai Namco has extended the Tamagotchi … [Read more...] about Expo: Bandai Namco Seeking Partners for Virtual Pet Brand Tamagotchi
Jazwares Named Master Toy Partner for Sanrio’s Hello Kitty Franchise
By Allison Watkinson TLL Reporter Jazwares has entered into a multi-year master toy licensing agreement with Sanrio to create Hello Kitty and Friends toy collections. “Friendship and kindness come in many forms and with the help of Jazwares, we’ll be able to expand those values in so many unique expressions of creativity and play,” said Sanrio COO, Craig Takiguchi. “This … [Read more...] about Jazwares Named Master Toy Partner for Sanrio’s Hello Kitty Franchise
Redan Publishing Partners With Toikido For Piñata Smashlings Content
By Allison Watkinson TLL Reporter Toikido has signed a licensing deal with Redan Publishing for the company's Piñata Smashlings brand. Redan Publishing Ltd is an independent, UK-based publisher of character-led children’s magazines. The new licensing partnership will include regular Piñata Smashlings features in several of Redan’s multi-character children’s … [Read more...] about Redan Publishing Partners With Toikido For Piñata Smashlings Content
Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas
Adidas Stuck With $1.3 Billion in Yeezy Shoes After Kanye West Blows Up Licensing Agreement By Gary Symons TLL Editor in Chief All over the world, boxes of Yeezy shoes are stacked in warehouses and the back rooms of retail outlets, all of them costing Adidas a literal fortune. According to the German footwear giant, Adidas is saddled with an … [Read more...] about Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas
LEGO, Spin Master Announce New Support for Ethical Toy Program
By Gary SymonsTLL Editor in Chief Thirty thousand children of factory workers will benefit as LEGO and Spin Master announced new funding to expand the Ethical Toy Program across China, Vietnam and Mexico. The Ethical Toy Program is a program by the International Council of Toy Industries, which is the convening organization for the worldwide toy industry. ICTI and its … [Read more...] about LEGO, Spin Master Announce New Support for Ethical Toy Program
Nelvana Partners With Polygon Pictures For Japanese Childrens’ Content
By Allison WatkinsonTLL ReporterCorus Entertainment’s Nelvana studio has entered a development deal with Polygon Pictures to deliver Japanese animated childrens' content. Founded in 1983, Polygon Pictures is a Japan-based digital animation studio that produces high-quality entertainment content. The new development collaboration leverages Polygon’s reputation in the Japanese … [Read more...] about Nelvana Partners With Polygon Pictures For Japanese Childrens’ Content
Pop Up Your Own Cafe With Helinox x Café Kitsuné Collection
By Allison Watkinson TLL Reporter Helinox and Café Kitsuné have partnered to create a co-branded collection of portable café furniture. Helinox is a modern design company that specializes in lightweight, portable furniture and accessories. The new collection uses Helinox’s Café Chair One and Café Table design which are enhanced with customized Café Kitsuné details. … [Read more...] about Pop Up Your Own Cafe With Helinox x Café Kitsuné Collection