By Gary Symons TLL Editor in Chief Mediawan and Zag have created a new, offshoot company to manage and expand their highly successful Miraculous franchise. Called Miraculous Corp, the company is a joint venture between ZAG and Mediawan, designed to fuel an expansion of the brand's superhero universe. "This groundbreaking joint-venture between Mediawan and ZAG reunites all … [Read more...] about Mediawan and ZAG Partner on New ‘Miraculous Corp’
Europe
Premier League and Fanatics Collectibles Announce Multi-Year Licensing Partnership
By Allison Watkinson TLL Reporter Premier League and Fanatics Collectibles have announced an exclusive multi-year licensing partnership for trading cards, games and stickers. The Premier League is a UK-based professional football organization that produces competitive football games that are broadcast in 185 countries around the world. Per the terms of the licensing … [Read more...] about Premier League and Fanatics Collectibles Announce Multi-Year Licensing Partnership
Endeavor Launches UK Program to Increase Women’s Access in the Sports Industry
By Allison WatkinsonTLL ReporterEndeavor has launched a new virtual education and development program called NXT UK: Women in Sports as part of its Endeavor Impact initiative.The NXT UK: Women in Sports program is a six-week virtual course for young women in the UK who want to pursue careers in the sports industry.The program will provide free educational courses and live … [Read more...] about Endeavor Launches UK Program to Increase Women’s Access in the Sports Industry
Who’s News: Xilam Animation Promotes Chloé Menier to Brand Manager
By Allison WatkinsonTLL ReporterFrench entertainment studio Xilam Animation has promoted Chloé Menier to the newly-created position of brand manager.As the new brand manager, Chloé Menier will be taking on many of the duties that Xilam’s previous licensing director, Capucine Humblot, was responsible for before she departed the company last week to pursue a new project.“We are … [Read more...] about Who’s News: Xilam Animation Promotes Chloé Menier to Brand Manager
Mattel and Heinz Partner for Pretty Pink Barbiecue Sauce
By Allison WatkinsonTLL ReporterMattel has signed a licensing partnership with Heinz for a limited-edition condiment called Heinz Classic Barbiecue Sauce.Heinz has been teasing its fans on social media about whether the Barbiecue condiment should be made a reality and after huge public demand, Mattel and Heinz decided to launch a real-world version of the branded sauce."This … [Read more...] about Mattel and Heinz Partner for Pretty Pink Barbiecue Sauce
Team GB and The Point.1888 Sign New Licensees for Olympic Games
By Allison Watkinson TLL Reporter The Point.1888 has secured several new licensees for Team GB's consumer products program ahead of the Paris 2024 Olympic Games. Team GB is the national Olympic team of Great Britain and Northern Ireland, and the main athletic branch of the privately-funded British Olympic Association (BOA). Supported by The Point.1888 agency, Team GB’s … [Read more...] about Team GB and The Point.1888 Sign New Licensees for Olympic Games
Peppa Pig Covers Katy Perry Hit Song ‘Roar’
By Gary Symons TLL Editor in Chief Toy and play giant Hasbro has just released a new cover of Katy Perry's monster hit "Roar" by the Queen of Preschool herself, Peppa Pig. In return, Katy Perry has released a cover of Peppa Pig's big hit, "Oink." (Okay, we just made that up, but wouldn't that be great?) Peppa Pig's music video and the song track are now available to … [Read more...] about Peppa Pig Covers Katy Perry Hit Song ‘Roar’
Transport for London Launches Specialty Collection with Beer52
By Allison Watkinson TLL Reporter Transport for London and Beer52 have launched a collaborative beer collection inspired by the city's craft brewing scene and transportation network. Facilitated by IMG on behalf of Transport for London (TfL), the licensing partnership includes 16 unique beer varieties, a special-edition of Beer52's Ferment magazine and an exclusive London Craft … [Read more...] about Transport for London Launches Specialty Collection with Beer52
Tonino Lamborghini Appoints Beanstalk as its Global Licensing Representative
By Allison Watkinson TLL Reporter The Italian lifestyle brand, Tonino Lamborghini, has appointed Beanstalk to expand its international licensing and brand extension program. Beanstalk is a global licensing agency that specializes in brand expansion digital media, manufacturer representation, cultural intelligence, partnership negotiation, legal services and more. The Beanstalk … [Read more...] about Tonino Lamborghini Appoints Beanstalk as its Global Licensing Representative
Royal Shakespeare Company and Brandgenuity to Show ‘All the World’s a Stage’
By Gary Symons TLL Editor in Chief Brandgenuity has been named as the exclusive global licensing agency for the world-renowned Royal Shakespeare Company. Brandgenuity is a TLL Top 20 licensing agency that extends brands into products, services and experiences for an impressive portfolio of clients that include BMW, Kahlua, Nissan, Church & Dwight, Sazerac (Fireball … [Read more...] about Royal Shakespeare Company and Brandgenuity to Show ‘All the World’s a Stage’