By Gary Symons TLL Editor in Chief Toy and play giant Hasbro has just released a new cover of Katy Perry's monster hit "Roar" by the Queen of Preschool herself, Peppa Pig. In return, Katy Perry has released a cover of Peppa Pig's big hit, "Oink." (Okay, we just made that up, but wouldn't that be great?) Peppa Pig's music video and the song track are now available to … [Read more...] about Peppa Pig Covers Katy Perry Hit Song ‘Roar’
Europe
Transport for London Launches Specialty Collection with Beer52
By Allison Watkinson TLL Reporter Transport for London and Beer52 have launched a collaborative beer collection inspired by the city's craft brewing scene and transportation network. Facilitated by IMG on behalf of Transport for London (TfL), the licensing partnership includes 16 unique beer varieties, a special-edition of Beer52's Ferment magazine and an exclusive London Craft … [Read more...] about Transport for London Launches Specialty Collection with Beer52
Tonino Lamborghini Appoints Beanstalk as its Global Licensing Representative
By Allison Watkinson TLL Reporter The Italian lifestyle brand, Tonino Lamborghini, has appointed Beanstalk to expand its international licensing and brand extension program. Beanstalk is a global licensing agency that specializes in brand expansion digital media, manufacturer representation, cultural intelligence, partnership negotiation, legal services and more. The Beanstalk … [Read more...] about Tonino Lamborghini Appoints Beanstalk as its Global Licensing Representative
Royal Shakespeare Company and Brandgenuity to Show ‘All the World’s a Stage’
By Gary Symons TLL Editor in Chief Brandgenuity has been named as the exclusive global licensing agency for the world-renowned Royal Shakespeare Company. Brandgenuity is a TLL Top 20 licensing agency that extends brands into products, services and experiences for an impressive portfolio of clients that include BMW, Kahlua, Nissan, Church & Dwight, Sazerac (Fireball … [Read more...] about Royal Shakespeare Company and Brandgenuity to Show ‘All the World’s a Stage’
Virtual Concert Company Pophouse Acquires Rights to Kiss
By Gary Symons TLL Editor in Chief The virtual concert tech company Pophouse has concluded an historic copyright agreement with the legendary rock band Kiss. The agreement follows a partnership that saw the band unveil their own Pophouse-created avatars at the end of their farewell concert in New York City in December last year. The quartet that rose from New York City … [Read more...] about Virtual Concert Company Pophouse Acquires Rights to Kiss
Bulldog Licensing Secures New Licensees for Care Bears’ UK Expansion
By Allison Watkinson TLL Reporter Bulldog Licensing has secured new licensed product partnerships with Concept One and Little K Clothing for CloudCo Entertainment's Care Bears franchise. Bulldog is an independent licensing agency that works alongside brands to develop merchandise and consumer product programs for both the UK and international retail market. The agency is … [Read more...] about Bulldog Licensing Secures New Licensees for Care Bears’ UK Expansion
Who’s News: BBC Studios Promotes Murilo Hinojosa to Consumer Products VP for Latin America
By Allison Watkinson TLL Reporter BBC Studios has promoted Murilo Hinojosa to the position of VP for consumer products and commercial partnerships across Latin America. Since he first joined BBC Studios in 2021, Hinojosa has been responsible for growing the Bluey childrens' brand throughout Mexico and Latin America. This included securing new territorial agents and … [Read more...] about Who’s News: BBC Studios Promotes Murilo Hinojosa to Consumer Products VP for Latin America
LMI Revving Up Licensing For Motorcycle Brand Brough Superior
By Allison Watkinson TLL Reporter The motorcycle brand Brough Superior is roaring back to life, having appointed LMI as its global licensing agency. Brough Superior is a unique brand that remains a legend among motorcycle enthusiasts more than a century after the company was founded. In fact, the most expensive motorcycle ever sold at auction was a 1929 Brough Superior … [Read more...] about LMI Revving Up Licensing For Motorcycle Brand Brough Superior
European Apparel Retailer Primark Undertakes Major Expansion in US
By Gary Symons TLL Editor in Chief The expansion of the European clothing retailer Primark is creating new opportunities for North American companies in the licensing industry. Primark is an international fashion retailer employing more than 70,000 team members in 16 countries in Europe and now in the US. Founded in Ireland in 1969 under the Penneys brand, Primark … [Read more...] about European Apparel Retailer Primark Undertakes Major Expansion in US
LEGO Unleashes Fan-Designed Dungeons & Dragons Set
By Gary Symons TLL Editor in Chief The LEGO Group has unveiled a new set based on Dungeons & Dragons and designed by a super fan. The set came about through the company's LEGO Ideas program, which challenges its fans to design a set that is then custom made by the LEGO team. The project was conceived to mark the 50th anniversary of the legendary role-playing game that … [Read more...] about LEGO Unleashes Fan-Designed Dungeons & Dragons Set