By Allison Watkinson TLL Reporter The Laura Ashley brand has entered a partnership with Basford Brands to launch a soft furnishings range in Australia and New Zealand. "As we celebrate 70 years of Laura Ashley, we are continuing to grow our network of carefully selected and like-minded global partnerships to celebrate our iconic prints from the past seven decades," said … [Read more...] about Laura Ashley Heads Down Under In Deal With Basford Brands
Europe
Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox
By Allison Watkinson TLL Reporter Falcon’s Beyond says its BEYONDLAND metaverse experience on the Roblox platform has generated significant growth since its initial debut. According to Falcon's Beyond, the BEYONDLAND gaming experience has attracted more than two million visits since its official launch in March 2023. The company has also reported that the games' online … [Read more...] about Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox
American Idol Enjoys Royal Branding With King Charles Surprise Cameo
By Gary Symons TLL Editor in Chief American Idol fans got a royal surprise Sunday when King Charles and Queen Camilla took a break from coronation festivities to drop by the set. The royal couple appeared on the show's live stream, visiting judges Lionel Richie and Katy Perry, shortly after the two acclaimed singers performed at the coronation concert. Richie appeared to be … [Read more...] about American Idol Enjoys Royal Branding With King Charles Surprise Cameo
Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas
Adidas Stuck With $1.3 Billion in Yeezy Shoes After Kanye West Blows Up Licensing Agreement By Gary Symons TLL Editor in Chief All over the world, boxes of Yeezy shoes are stacked in warehouses and the back rooms of retail outlets, all of them costing Adidas a literal fortune. According to the German footwear giant, Adidas is saddled with an … [Read more...] about Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas
Sofas & Stuff Launches the Lindley Collection With RHS
By Allison Watkinson TLL Reporter RHS and Sofas & Stuff are launching a new licensed collection of home decoration fabrics featuring assets from the RHS Lindley Collections. Founded in 1804, the Royal Horticultural Society is the UK’s largest gardening charity. The RHS provides garden shows, scientific research, library collections, educational initiatives, and … [Read more...] about Sofas & Stuff Launches the Lindley Collection With RHS
HarperCollins Taps The Point.1888 to Rep Children’s Books
By Allison Watkinson TLL Reporter HarperCollins Children’s Books has secured The Point.1888 to represent the licensing programs for three of its children’s brands. The Point.1888 is a brand licensing agency that facilitates partnerships between brands, retailers, and manufacturers to create new products. "We are thrilled to be working with The Point.1888," said … [Read more...] about HarperCollins Taps The Point.1888 to Rep Children’s Books
Space Invaders Takes Over a Galaxy of Licensing Deals
By Allison Watkinson TLL Reporter WildBrain CPLG has secured several licensing partnerships for Taito’s Space Invaders arcade brand on behalf of Square Enix Ltd. Space Invaders is an arcade game that was originally manufactured by the Japanese company Taito, which was acquired by Square Enix Holdings Co. Ltd. as a wholly-owned subsidiary in 2006. “The 45th anniversary … [Read more...] about Space Invaders Takes Over a Galaxy of Licensing Deals
Video Gaming: Mercedes-Benz Adds Angry Birds for Playful Passengers
By Allison Watkinson TLL Reporter Rovio Entertainment has partnered with Mercedes-Benz to bring the Angry Birds game to the new Mercedes-Benz E-Class model. The new partnership will make the Angry Birds game available on the dashboard touchscreen of the Mercedes-Benz E-Class sedan through the automotive App Store, Faurecia Aptoide. The dashboard touchscreen in the new … [Read more...] about Video Gaming: Mercedes-Benz Adds Angry Birds for Playful Passengers
Who’s News: Qobuz Deputy CEO Named “Power Player” by Billboard
By Allison Watkinson TLL Reporter Georges Fornay, the deputy CEO of the music platform Qobuz, has been added to Billboard’s 2023 International Power Players List. Founded in 2007, Qobuz is a France-based music streaming and download platform. The Quobay platform is currently available in 26 countries across the globe and features a catalog of over 100 million … [Read more...] about Who’s News: Qobuz Deputy CEO Named “Power Player” by Billboard
Outright Games Partnership To Contribute Funds to UNICEF
By Allison Watkinson TLL Reporter Outright Games has entered a long-term partnership with UNICEF to support the charity through the sale of licensed video game bundles. “We couldn’t be prouder to come onboard as UNICEF UK’s first ever official partner within the video game industry," said Outright Games CEO, Beth Goss. "Our aim is to take our best-in-class stable of … [Read more...] about Outright Games Partnership To Contribute Funds to UNICEF