By Gary Symons TLL Editor in Chief Wildbrain is pulling out all the stops in licensing activations as its new Strawberry Shortcake is due for a quartet of Netflix specials. Wildbrain is a global entertainment leader, and expectations are high for the upcoming CGI animated shows airing on Netflix in 2023 and 2024. As a result, the company's Strawberry Shortcake brand is … [Read more...] about Strawberry Shortcake Enjoying Sweet Licensing Success Ahead of Netflix Special
Europe
Bluey Partners With Hanna Andersson for Sustainable Kid Fashion
By Allison Watkinson TLL Reporter BBC Studios Kids & Family has partnered with Hanna Andersson for an exclusive Bluey-themed children's apparel collection. Hanna Andersson is a children's and infant apparel company that designs and manufactures sensory-friendly clothing items. The company is known for its fair trade, organic and sustainable business … [Read more...] about Bluey Partners With Hanna Andersson for Sustainable Kid Fashion
Fans Can ‘Grin and Wear It’ With New Smiley x Lacoste Collection
By Allison Watkinson TLL Reporter The SMILEY brand and Lacoste fashion are launching their first co-branded activewear collection. The Lacoste x Smiley collection will feature a new collaborative slogan and logo design that blend style elements from both the trademark Smiley icon and the Lacoste crocodile logo. The new logo redesign will feature the signature Smiley … [Read more...] about Fans Can ‘Grin and Wear It’ With New Smiley x Lacoste Collection
Fashion: Perry Ellis Signs New Licensing Deals For Its Farah Brand
TLL Staff The global fashion house Perry Ellis International has signed a licensing with Baird Group Ltd. to oversee the European license for Farah Tailoring. The Farah Tailoring division of Perry Ellis features fashionable sport jackets, sharp suit separates, and modern formalwear. Farah Tailoring collection caters to a fashionable clientele who are looking to elevate … [Read more...] about Fashion: Perry Ellis Signs New Licensing Deals For Its Farah Brand
Mergers & Acquisitions: French Billionaire Buys Majority Stake in Hollywood Agency CAA
By Gary Symons TLL Editor in Chief There's been a seismic shift in the licensing industry, as French billionaire Francois-Henri Pinault has completed his acquisition of a majority stake in Creative Artists Agency. Pinault completed the acquisition through his family investment company, Artémis, which now replaces the private equity firm TPG as the majority share … [Read more...] about Mergers & Acquisitions: French Billionaire Buys Majority Stake in Hollywood Agency CAA
Rocket Licensing Announces Expansion of Miffy x Skinnydip Fashion Line
By Gary Symons TLL Editor in Chief Success brings its own rewards, and in the case of Miffy and Skinnydip, a successful launch in July has resulted in a new fashion line. The beloved kid's brand Miffy collaborated with Skinnydip, a supplier of quirky accessories, clothing and lifestyle products, in a multi-product launch in July. Thanks to the high sell-through rate, … [Read more...] about Rocket Licensing Announces Expansion of Miffy x Skinnydip Fashion Line
Peppa Pig Featured in Apparel Line from London’s Natural History Museum
By Allison Watkinson TLL Reporter Hasbro and the Natural History Museum are releasing a licensed Peppa Pig apparel collection available exclusively at F&F Tesco in the UK. "As we celebrate Hasbro’s 100th anniversary this year and lead into Peppa Pig’s 20th in 2024, we want to bring our littlest fans in on the fun with collaborations that foster creativity, adventure … [Read more...] about Peppa Pig Featured in Apparel Line from London’s Natural History Museum
Sustainability: LEGO Group Vows to Achieve Net Zero Emissions by 2050
By Gary Symons TLL Editor in Chief The world's largest toy company, LEGO, says it will achieve net zero greenhouse gas emissions by the year 2050. It's a major step on the way to combatting climate change, which this year has led to major disasters, droughts, crop failure, as well as thousands of deaths around the world. Climate change scientists, the United Nations … [Read more...] about Sustainability: LEGO Group Vows to Achieve Net Zero Emissions by 2050
Who’s News: Xilam Animation Promotes Safaa Benazzouz to EVP of Distribution
The Academy Award-nominated French animation studio Xilam Animation has upped Safaa Benazzouz to the position of EVP Distribution, effective Sept. 1. Benazzouz was previously the deputy EVP of Distribution at Xilam, but will now replace the company's outgoing EVP Distribution, Morgann Favennec. In her new role, Benazzouz will lead the worldwide distribution strategies across … [Read more...] about Who’s News: Xilam Animation Promotes Safaa Benazzouz to EVP of Distribution
Royal Horticultural Society’s Flowery Collaboration With Riley Blake Designs
By Allison Watkinson TLL Reporter The Royal Horticultural Society (RHS) and Riley Blake Designs have announced an upcoming co-branded fabric collection called Floral Gardens. Riley Blake Designs is a US-based quilting and sewing manufacturer that produces more than 80 fabric collections per year. The company currently holds licenses for a wide range of lifestyle, … [Read more...] about Royal Horticultural Society’s Flowery Collaboration With Riley Blake Designs