The Licensing Letter

Europe

TheSoul Publishing Hires Three Agencies for Global Licensing

By Allison Watkinson TLL Reporter TheSoul Publishing has partnered with the international licensing agencies J&M Brands, Caravanserai, and Rocket Licensing to develop global consumer product programs. The licensing agencies will collaborate with TheSoul Publishing to expand the reach of its licensed content across Europe for a number of its brands. The main brands … [Read more...] about TheSoul Publishing Hires Three Agencies for Global Licensing

Analysis: Puffin Walks a Legal Tightrope in Editing Roald Dahl

By Gary Symons TLL Editor in Chief The publisher Puffin will be editing books by Roald Dahl to make them more inclusive, but will also release a version that is unedited. The latter move came after a backlash by freedom of speech advocates who protested the idea of censoring Dahl's books to make them more inclusive. The works of beloved but occasionally … [Read more...] about Analysis: Puffin Walks a Legal Tightrope in Editing Roald Dahl

Licensing Law: Apple Film To Portray Incredible Story of Tetris Founder

By Gary Symons TLL Editor in Chief There are a lot of action thrillers licensed in our industry ... but not many action thrillers about licensing. That's about to change, as Apple Original Film will debut the film Tetris on March 31, telling the story how a US entrepreneur won the rights from the Soviet Union. Tagged by the film's publicists as "The game you couldn’t put … [Read more...] about Licensing Law: Apple Film To Portray Incredible Story of Tetris Founder

Retail Licensing: Care Bears Popping Up at Galeries Lafayette Paris Haussmann

By Allison Watkinson TLL Reporter Sagoo Licensing has brokered a deal for Cloudco Entertainment to launch a Care Bears Pop-Up in the Galeries Lafayette Paris Haussmann department store. Branded pop-up retail stores have become a significant trend in the licensing industry in the past year. As the COVID-19 pandemic restrictions have lifted, more consumers are looking for … [Read more...] about Retail Licensing: Care Bears Popping Up at Galeries Lafayette Paris Haussmann

The Light Fund Donates Funds For Turkey/Syria Earthquake Relief

By Allison Watkinson TLL Reporter The UK-based licensing industry charity The Light Fund is donating 5,000 Euros to the DEC Turkey Syria Earthquake Appeal. The Light Fund is a UK-based charity run by members of the licensing industry. The Disaster Emergency Committee appeal was set up following Monday’s earthquakes in Turkey and Syria, where over 21,000 people are now … [Read more...] about The Light Fund Donates Funds For Turkey/Syria Earthquake Relief

Bershka Partners With Le Mans For Racing Inspired Fashion

By Allison Watkinson TLL Reporter IMG has brokered a licensing deal between the endurance-based car race 24 Hours of Le Mans and Bershka for an apparel and accessories collection. The exclusive agent for the Le Man's racing brand, IMG's global licensing division offers full-service brand management to its corporate clients. The 24 Hours of Le Mans endurance car racing … [Read more...] about Bershka Partners With Le Mans For Racing Inspired Fashion

Crowds Come Back to Nuremberg as Spielwarenmesse Toy Fair Returns

By Allison Watkinson TLL Reporter Following an enforced gap of three years, the Spielwarenmesse trade fair has resumed its place as an international networking event for the toy industry. The Spielwarenmesse trade fair is owned and operated by the trade event organizer and marketing services company, Spielwarenmesse eG. The business-to-business trade fair is intended … [Read more...] about Crowds Come Back to Nuremberg as Spielwarenmesse Toy Fair Returns

Disney Partners With Board Game Developer Libellud

By Allison Watkinson TLL Reporter The French board game developer Libellud has partnered with Disney for a licensed game expansion to their Dixit franchise. A part of the Asmodee Group, Libellud is known for developing original game franchises such as Dixit, Loony Quest, Mysterium and Dice Forge. The original Dixit card game was created by Jean-Louis Roubira in 2008 and … [Read more...] about Disney Partners With Board Game Developer Libellud

Smile Makers and Mumsnet Breaking the Taboo of Mothers’ Sexuality

Smile Makers, a leading global sexual wellness brand, has partnered with Mumsnet, the UK’s largest online community of mothers, to launch The Whisperer, the world's first vibrator designed specifically for mothers. The product was created with the help of Mumsnet’s licensing agent, The Point.888, to tackle the taboo of mothers' sexuality and help new mothers reconnect with … [Read more...] about Smile Makers and Mumsnet Breaking the Taboo of Mothers’ Sexuality