TLL FEATURE In today’s ever-evolving licensing landscape, the need for a strategic approach to product and channel segmentation, along with the need for increased speed to market, can often create chaos for brands and agencies that lack the proper tools to effectively manage their licensing ecosystem. Brand and licensing managers are constantly seeking new ways to leverage … [Read more...] about Revolutionizing Brand Management with JPatton and Direct Licensing Hub
Europe
Shop Emily in Paris Fashion With Google Lens Technology
By Gary Symons TLL Editor in Chief If you're an Emily in Paris fan, you can now see the fashion, scan the fashion, and wear the fashion. Netflix is leveraging Google's Lens technology to both promote season four of the hit show, but also to allow its fans to scan the Emily in Paris fashion, and find similar items to buy. The Shop with Google partnership launched on Aug. 15 … [Read more...] about Shop Emily in Paris Fashion With Google Lens Technology
Who’s News: Estée Lauder CEO Fabrizio Freda To Retire
By Gary Symons TLL Editor in Chief Estée Lauder president and CEO Fabrizio Freda has informed the company's board of directors that he will retire at the end of 2025. “Leading The Estée Lauder Companies for sixteen years, is and has been, a true honor and privilege," Freda said. "I am so proud of our company’s incredible accomplishments, and to have built the most … [Read more...] about Who’s News: Estée Lauder CEO Fabrizio Freda To Retire
The Point.1888 Named Licensing Agency for The Art of Drag
By Allison Watkinson TLL Reporter The Art of Drag has named The Point.1888 as its UK-based brand licensing representative ahead of this year's BLE event. As a licensing representative for The Art of Drag, The Point.1888 has been selected to develop a retail-focused brand extension program for the property, as well as provide strategic consultation services to The Art of Drag … [Read more...] about The Point.1888 Named Licensing Agency for The Art of Drag
Redan Publishing Signs Up With David Walliams for a ‘Bag O’ Fun’
By Gary Symons TLL Editor in Chief The Point.1888 and HarperCollins Children’s Books have just signed Redan Publishing to publish the Official World of David Walliams Magazine. The first ever The World of David Walliams Bag O’ Fun magazine hit news stands this summer on Aug. 13. “We are truly delighted to bring to market this unique magazine that brings together an … [Read more...] about Redan Publishing Signs Up With David Walliams for a ‘Bag O’ Fun’
Skinnydip London Brings Totally Spies! Merch to the UK
By Allison Watkinson TLL Reporter Bulldog Licensing has secured a partnership between Banijay Kids & Family and Skinnydip London for licensed product collections inspired by the Totally Spies! series. The new partnership gives Skinnydip London the licensing rights to manufacture and distribute Totally Spies! products across multiple categories such as phone accessories, … [Read more...] about Skinnydip London Brings Totally Spies! Merch to the UK
Who’s News: Beanstalk Appoints Ian Joynson as its UK Managing Director
By Allison Watkinson TLL Reporter Beanstalk has appointed long-standing employee, Ian Joynson, as the new managing director of the agency's UK office. In his new role at the company, Joynson will be responsible for managing Beanstalk's UK-based client accounts as well as overseeing the agency's operations across the EMEA territories. Joynson will also work alongside … [Read more...] about Who’s News: Beanstalk Appoints Ian Joynson as its UK Managing Director
BBC Studios Restructures Its Growing Licensing Business
By Gary Symons TLL Editor in Chief BBC Studios is restructuring its consumer products and licensing business to deal with the rapid growth in that division.The studio has seen massive growth in its licensing business, thanks partly to the global success of the animated series Bluey, and other hits like the seemingly immortal Doctor Who.As a result, BBC Studios has announced a … [Read more...] about BBC Studios Restructures Its Growing Licensing Business
Cloudco Secures Global Partnerships for Care Bears Plush
By Allison Watkinson TLL Reporter Cloudco Entertainment has launched three global partnerships for Care Bears plush toys with the Simba Dickie Group, Dan Dee International and Grupo Ruz. The new licensing partners are set to bring a wide range of Care Bears-inspired plush and toy products to customers across the European Union, North America and Mexico. "We are thrilled to … [Read more...] about Cloudco Secures Global Partnerships for Care Bears Plush
Hunter Price Named Product Partner For L.O.L. Surprise! Loves Crayola Collaboration
By Allison Watkinson TLL Reporter Hunter Price has been selected as the consumer product partner for the licensed L.O.L. Surprise! Loves Crayola collaboration in the UK and European regions. The L.O.L. Surprise! Loves Crayola collaboration will include an extensive collection of products across a wide range of retail categories such as playsets, accessories, bags, games, … [Read more...] about Hunter Price Named Product Partner For L.O.L. Surprise! Loves Crayola Collaboration