By Allison Watkinson TLL Reporter BBC Studios has promoted Murilo Hinojosa to the position of VP for consumer products and commercial partnerships across Latin America. Since he first joined BBC Studios in 2021, Hinojosa has been responsible for growing the Bluey childrens' brand throughout Mexico and Latin America. This included securing new territorial agents and … [Read more...] about Who’s News: BBC Studios Promotes Murilo Hinojosa to Consumer Products VP for Latin America
Europe
LMI Revving Up Licensing For Motorcycle Brand Brough Superior
By Allison Watkinson TLL Reporter The motorcycle brand Brough Superior is roaring back to life, having appointed LMI as its global licensing agency. Brough Superior is a unique brand that remains a legend among motorcycle enthusiasts more than a century after the company was founded. In fact, the most expensive motorcycle ever sold at auction was a 1929 Brough Superior … [Read more...] about LMI Revving Up Licensing For Motorcycle Brand Brough Superior
European Apparel Retailer Primark Undertakes Major Expansion in US
By Gary Symons TLL Editor in Chief The expansion of the European clothing retailer Primark is creating new opportunities for North American companies in the licensing industry. Primark is an international fashion retailer employing more than 70,000 team members in 16 countries in Europe and now in the US. Founded in Ireland in 1969 under the Penneys brand, Primark … [Read more...] about European Apparel Retailer Primark Undertakes Major Expansion in US
LEGO Unleashes Fan-Designed Dungeons & Dragons Set
By Gary Symons TLL Editor in Chief The LEGO Group has unveiled a new set based on Dungeons & Dragons and designed by a super fan. The set came about through the company's LEGO Ideas program, which challenges its fans to design a set that is then custom made by the LEGO team. The project was conceived to mark the 50th anniversary of the legendary role-playing game that … [Read more...] about LEGO Unleashes Fan-Designed Dungeons & Dragons Set
Licensing Law: Google Faces Fines, Multibillion Dollar Lawsuit In Europe
By Gary Symons TLL Editor in Chief The search and advertising giant Google is facing a double whammy of legal threats over its media activities in the European Union. In one case, Google was fined €250 million on March 20 by French regulators, who say the company breached an agreement to pay media companies for reproducing their content online. In the second case, … [Read more...] about Licensing Law: Google Faces Fines, Multibillion Dollar Lawsuit In Europe
Henley Regatta Extends Apparel License for Crew Clothing
By Allison Watkinson TLL Reporter Two top British brands have renewed their successful relationship, as Henley Royal Regatta added three years to a licensing deal with Crew Clothing. To celebrate the ongoing partnership, Crew Clothing will return with its best-selling capsule collection, comprised of occasion-wear and elevated wardrobe classics. The latest offering from Crew … [Read more...] about Henley Regatta Extends Apparel License for Crew Clothing
LEGO and Hasbro Launch Major Partnership For Peppa Pig Brand
By Allison Watkinson TLL Reporter LEGO and Hasbro are working closely on new licensing initiatives around the popular children's brand Peppa Pig. The collaboration has resulted in new LEGO and DUPLO sets for Peppa Pig, and there will be new location-based entertainment options at LEGOLAND and Merlin Entertainment locations. The LEGO Group has now unveiled its new LEGO and … [Read more...] about LEGO and Hasbro Launch Major Partnership For Peppa Pig Brand
Miraculous Signs Multiple New and Returning Licensees
Allison Watkinson TLL Reporter The animation studio ZAG has signed a roster of multi-media deals for its award-winning global franchise, Miraculous. Jeremy Zag, Founder and CEO of ZAG, says he's been thrilled by the continuing support from licensees for Miraculous: Tales of Ladybug and Cat Noir. "I would have never imagined that one of our creations would resonate across … [Read more...] about Miraculous Signs Multiple New and Returning Licensees
Cardio Bunny Hops Into US Market With FanGirl Consulting
TLL Staff FanGirl Consulting & Brand Management has announced it will represent fitness brand Cardio Bunny in the United States. Cardio Bunny is a European in the athleisure and fitness apparel sector. Based in Poland, Cardio Bunny has quickly emerged in the European health and fitness market, attracting a rapidly growing fan base with cutting-edge products and … [Read more...] about Cardio Bunny Hops Into US Market With FanGirl Consulting
Henley Regatta Partners With British Sparkling Wine Producer
By Allison Watkinson TLL Reporter Nyetimber has signed a five-year licensing partnership with the Henley Royal Regatta to become the Regatta’s exclusive English sparkling wine partner. Nyetimber is a British sparkling wine production company that specializes in cultivating Chardonnay, Pinot Noir, and Pinot Meunier grape varieties. The company's sparkling wine products … [Read more...] about Henley Regatta Partners With British Sparkling Wine Producer