By Gary Symons TLL Editor in Chief Hasbro is creating new experiences for its NERF brand fans, with one opening in Brazil, and the other as a metaverse experience on Minecraft. The real world experience is due to open on Oct. 12 at the Beta Carrero World in Brazil, a theme park that is now opening the first-ever NERF-themed land: NERF Mania. Beto Carrero World is the … [Read more...] about Hasbro Creating New NERF Experiences in The Real and Virtual Worlds
LatAm (includes Mexico)
Crayola Flowers Launches Beautiful Partnership With Mrs. Bloom’s
By Gary Symons TLL Editor in Chief Possibly the world's most colorful corporation, Crayola LLC has launched a vibrant new flower business in partnership with Mrs. Bloom's License Corp. Mrs. Bloom’s is an importer and distributor of fresh cut flowers with offices in New York and Quito, Ecuador. For the past two decades, Mrs. Bloom’s has been working with many of the … [Read more...] about Crayola Flowers Launches Beautiful Partnership With Mrs. Bloom’s
Experiential Licensing: Bugs Bunny at the Symphony Tours Mexico for Warner Bros. 100th Anniversary
By Allison WatkinsonTLL ReporterThe licensed Warner Bros. Discovery Bugs Bunny at the Symphony musical production is returning to Mexico with a four-city tour this fall.The licensed concert is scheduled to play in Puebla on Oct. 22, in Mexico City on Nov. 5, in Monterrey on Nov. 12, and in Guadalajara on Nov. 25.Created by George Daugherty and David Ka Lik Wong, Bugs Bunny at … [Read more...] about Experiential Licensing: Bugs Bunny at the Symphony Tours Mexico for Warner Bros. 100th Anniversary
KIDZ BOP Announced as Official Music Partner of Chuck E. Cheese
By Allison WatkinsonTLL ReporterCEC Entertainment and KIDZ BOP have expanded their existing partnership with the appointment of KIDZ BOP as the official music partner for Chuck E. Cheese.The partnership between the two brands, which is now in its third consecutive year, will feature new and expanded entertainment programming, live events, international activations and more. … [Read more...] about KIDZ BOP Announced as Official Music Partner of Chuck E. Cheese
Bluey’s Road to ‘Global Domination’ A Proof of Concept for Doctor Who
By Gary Symons TLL Editor in Chief Not that many years ago the BBC was known outside the UK primarily as a purveyor of international news. Before streaming, there just wasn’t that much awareness in the US, for example, that the BBC is also one of the largest producers of top flight TV series and films. Ironically, it was a little kid’s show from Australia called Bluey, … [Read more...] about Bluey’s Road to ‘Global Domination’ A Proof of Concept for Doctor Who
Exodo Animation: On a Mission to Bring Your Licenses to Life
See Exodo Animation at Licensing Expo at Booth S254, and make appointments through the Licensing Expo match- making application, or contact Paco Navarro by email at navarro@exodoanimation.com. By Gary Symons TLL Editor in Chief When Exodo Animation hits the floor at this year’s Licensing Expo, it will be with the goal of bringing their clients’ licenses to life. Exodo … [Read more...] about Exodo Animation: On a Mission to Bring Your Licenses to Life
Video Games: CONMEBOL Renews Partnership With EA Sports FC
By Allison Watkinson TLL Reporter EA Sports has renewed its multi-year exclusive partnership with CONMEBOL, which governs professional football throughout South America. The partnership renewal ensures that EA Sports will continue to be CONMEBOL’s exclusive sports video gaming partner for its revamped EA Sports FC brand. The renewal will also provide support of … [Read more...] about Video Games: CONMEBOL Renews Partnership With EA Sports FC
BBC Unveils Dozens of Licensing Deals for Bluey
BBC Studios Kids & Family has signed 30 new licensing partners for Bluey in North America and Latin America, ahead of Licensing Expo 2023. Further building on its existing list of licensing partners are 15 new licensees in the US and Canada and 15 across Latin America. The products associated with these new licensees are set to debut later this year and in … [Read more...] about BBC Unveils Dozens of Licensing Deals for Bluey
Jazwares Named Master Toy Partner for Sanrio’s Hello Kitty Franchise
By Allison Watkinson TLL Reporter Jazwares has entered into a multi-year master toy licensing agreement with Sanrio to create Hello Kitty and Friends toy collections. “Friendship and kindness come in many forms and with the help of Jazwares, we’ll be able to expand those values in so many unique expressions of creativity and play,” said Sanrio COO, Craig Takiguchi. “This … [Read more...] about Jazwares Named Master Toy Partner for Sanrio’s Hello Kitty Franchise
Cronus to Rep Animated Series Zuzubaland for CP Licensing
By Allison Watkinson TLL Reporter Cronus Global has been appointed to represent the Brazilian animated series Zuzubaland for consumer products licensing across the U.S. Cronus Global is an international brand licensing agency that specializes in developing and implementing consumer product programs. The agency provides services such as contract negotiation, … [Read more...] about Cronus to Rep Animated Series Zuzubaland for CP Licensing