The Licensing Letter

LatAm (includes Mexico)

Jazwares Named Master Toy Partner for Sanrio’s Hello Kitty Franchise

By Allison Watkinson TLL Reporter Jazwares has entered into a multi-year master toy licensing agreement with Sanrio to create Hello Kitty and Friends toy collections. “Friendship and kindness come in many forms and with the help of Jazwares, we’ll be able to expand those values in so many unique expressions of creativity and play,” said Sanrio COO, Craig Takiguchi. “This … [Read more...] about Jazwares Named Master Toy Partner for Sanrio’s Hello Kitty Franchise

Cronus to Rep Animated Series Zuzubaland for CP Licensing

By Allison Watkinson TLL Reporter Cronus Global has been appointed to represent the Brazilian animated series Zuzubaland for consumer products licensing across the U.S. Cronus Global is an international brand licensing agency that specializes in developing and implementing consumer product programs. The agency provides services such as contract negotiation, … [Read more...] about Cronus to Rep Animated Series Zuzubaland for CP Licensing

Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox

By Allison Watkinson TLL Reporter Falcon’s Beyond says its BEYONDLAND metaverse experience on the Roblox platform has generated significant growth since its initial debut. According to Falcon's Beyond, the BEYONDLAND gaming experience has attracted more than two million visits since its official launch in March 2023. The company has also reported that the games' online … [Read more...] about Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox

Brand Central and Tapatio Unveil Spicy New Ketchup Collaboration

By Allison Watkinson TLL Reporter The Tapatio hot sauce brand is releasing a new licensed consumer product called Tapatio Ketchup. The partnership for the hot sauce collaboration was brokered by Tapatio’s exclusive licensing agency, Brand Central. Brand Central is a global agency that provides market intelligence, brand extensions, manufacturer representation, … [Read more...] about Brand Central and Tapatio Unveil Spicy New Ketchup Collaboration

LEGO, Spin Master Announce New Support for Ethical Toy Program

By Gary SymonsTLL Editor in Chief Thirty thousand children of factory workers will benefit as LEGO and Spin Master announced new funding to expand the Ethical Toy Program across China, Vietnam and Mexico. The Ethical Toy Program is a program by the International Council of Toy Industries, which is the convening organization for the worldwide toy industry. ICTI and its … [Read more...] about LEGO, Spin Master Announce New Support for Ethical Toy Program

Olive Oyl Gets Comfy With Sleepwear Collection From Loungerie

By Allison Watkinson TLL Reporter Loungerie has partnered with King Features to debut a licensed Olive Oyl product collection in Brazil for Mother's Day. The Loungerie x Olive Oyl partnership was brokered by Vertical Licensing, King Features’ licensing representative in Brazil. The Loungerie brand has developed pajamas for women and children and gift items for the … [Read more...] about Olive Oyl Gets Comfy With Sleepwear Collection From Loungerie

Streaming: TheSoul Publishing Shows to Air on FreeTV

Olympusat's FreeTV is expanding its streaming offerings by adding seven offerings from TheSoul Publishing. The deal includes six of TheSoul's most popular programs, including Bright Side, Slick Slime Sam, 5-Minute Crafts, TeenVee, La La Life, and 123 GO! As well, TheSoul's Spanish language channel Genial will be included on the FreeTV network. FreeTV is Olympusat’s … [Read more...] about Streaming: TheSoul Publishing Shows to Air on FreeTV

Mabi Swimwear’s Collab With Amazonian Activist Yarikazu Xipaya

By Gary Symons TLL Editor in Chief Mabi Swimwear is working with the indigenous activist Yarikazu Xipaya to raise awareness to the protection of the Amazon Rainforest. Xipaya is an activist who is now working on her law degree to provide her with tools to better defend her people's culture, as well as the environment of the rain forest in the Amazon river basin. Xipaya … [Read more...] about Mabi Swimwear’s Collab With Amazonian Activist Yarikazu Xipaya

Falcon’s Beyond Launches E-Commerce Shop and Trading Card Game

By Gary Symons TLL Editor in Chief The location-based entertainment company Falcon's Beyond now offers consumer products and a new trading card game based on its Katmandu franchise. Following the grand opening of Katmandu Park | Punta Cana, Falcon’s Beyond also debuted its first ecommerce website, Shop Falcon’s Beyond (shop.falconsbeyond.com). “Shop Falcon’s Beyond is the … [Read more...] about Falcon’s Beyond Launches E-Commerce Shop and Trading Card Game