By Allison Watkinson TLL Reporter Electronic Arts has announced a football investment plan called EA SPORTS FC FUTURES, promoting its football gaming franchise. The three-year plan includes a $10 million investment in community-level football initiatives on a global scale. This news follows the release of the new EA SPORTS FC brand identity and logo for the company's … [Read more...] about EA Creates $10 Million Fund for Community Football
Canada
Smash Hit Super Mario Film Inspires New Monopoly Game
By Allison Watkinson TLL Reporter Hasbro has launched a new co-branded Monopoly board game that features licensed content from the The Super Mario Bros. Movie. The Super Mario Bros. Movie is an animated action-comedy that is based on Nintendo's long-standing video game franchise of the same name. The movie baffled industry expectations, breaking several box office … [Read more...] about Smash Hit Super Mario Film Inspires New Monopoly Game
Update: Authentic Brands Group Signs Agreement to Acquire Boardriders
By Gary Symons TLL Editor in Chief Updating our story last week, Authentic Brands Group has signed a definitive agreement to purchase Boardriders. Through the acquisition Authentic strategically expands its portfolio of world-renowned superbrands with the addition of the most iconic brands in board sports including Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, … [Read more...] about Update: Authentic Brands Group Signs Agreement to Acquire Boardriders
King Features x Hours Deal Lets You Dress Like Archie Comic
By Allison Watkinson TLL Reporter Archie Comics has partnered with the Hours clothing brand for a licensed Archie Andrews apparel collection. "Archie has been a mainstay in pop culture for a very long time and a perfect alignment us to be collaborating with such an iconic property," said Hours owner Roman Hessary. "The comics were a big part of us growing up and we’re … [Read more...] about King Features x Hours Deal Lets You Dress Like Archie Comic
Second Nature Adds M&Ms for Better Brownies
Second Nature Brands is adding M&Ms to Sheila G's Brownie Brittle, thanks to a licensing partnership with Mars. Sheila G’s Brownie Brittle, the original thin sweet snack, is expanding its candy inclusion through a collaboration with Mars to create three delicious mashups. They include Brownie Brittle M&M’S® Minis, Brownie Brittle Blondie M&M’S®, and Brownie … [Read more...] about Second Nature Adds M&Ms for Better Brownies
Cirque du Soleil: The Daring Young Licensor on the Flying Trapeze
By Gary Symons TLL Editor in Chief One would be hard pressed to find anyone in the modern world who doesn’t know and love Cirque du Soleil. That’s why it comes as a surprise that, until now, Cirque has never really had its own comprehensive licensing program, despite being one of the world’s most successful live entertainment companies. But that all changed this … [Read more...] about Cirque du Soleil: The Daring Young Licensor on the Flying Trapeze
Sesame Workshop Launches Program for Children With Autism
By Allison Watkinson TLL Reporter Sesame Workshop has released new educational resources for Autism Acceptance Month featuring licensed Sesame Street characters. The resources were created as part of the Sesame Street and Autism: See Amazing in All Children initiative which was founded in 2015 with the help of more than 250 organizations and experts within the autistic … [Read more...] about Sesame Workshop Launches Program for Children With Autism
Nelvana Studio Places Bet on A Horse Named Steve
By Allison Watkinson TLL Reporter Sixteen South has partnered with Nelvana studio to co-develop and co-produce a 2D-animated series based on A Horse Named Steve. A Horse Named Steve is a picture book series that is written and illustrated by Kelly Collier. The first book was released in 2017 by the children’s publishing company Kids Can Press. “As we celebrate our … [Read more...] about Nelvana Studio Places Bet on A Horse Named Steve
Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL
By Allison Watkinson TLL Reporter The NHL has announced a 10-year agreement that appoints its long-standing partner Fanatics as the League's official supplier of uniforms and jerseys. Under the terms of the new agreement, Fanatics will use its operational, design, and manufacturing expertise towards creating official NHL player uniforms. The new licensing agreement is … [Read more...] about Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL
Amazon Renews Licensing Deal With Riot Games For Exclusive Content
By Allison Watkinson TLL Reporter Amazon Prime Gaming and Riot Games have renewed their licensing promotion to give Amazon Prime members access to exclusive content for Riot’s gaming franchises. As part of the year-long collaboration, Prime Gaming will also continue its role as a global sponsor for Riot Games' esports titles. “Expanding the partnership with Prime … [Read more...] about Amazon Renews Licensing Deal With Riot Games For Exclusive Content