By Allison Watkinson TLL Reporter The food-themed content studio Chefclub has secured five new toy distribution partnerships with White Knight Toys, Autruche, Hutter Trade, JPM Toys, and CMC Global. The companies will be the exclusive domestic licensing agents for Chefclub’s line of kid-focused cooking utensils in their respective regions. White Knight Toys will be … [Read more...] about Chefclub Signs Five New Licenses For Cooking Themed Toys
Canada
Spin Master Goes High Tech With Acquisition of HEXBUG
by Allison Watkinson TLL Reporter Spin Master has reached a licensing agreement with Innovation First International to acquire the company's robotic toy brand HEXBUG. Innovation First International is a privately-held corporation that manufactures and produces robotic products for the consumer, education, and business-to-business markets. "At Spin Master we are … [Read more...] about Spin Master Goes High Tech With Acquisition of HEXBUG
Sony Partners With Canada’s Crave, Paramount+ Expands in Europe
By Gary Symons TLL Editor in Chief There were two major offensives in the global streaming wars, as both Sony Pictures and Paramount+ moved to secure international audiences. Sony Pictures and Canadian streamer Crave announced a long-term and exclusive Pay-One window licensing agreement for theatrical feature films. The deal gives Crave first pay window rights to new and … [Read more...] about Sony Partners With Canada’s Crave, Paramount+ Expands in Europe
MINI USA and ICECREAM Collection Aims at Saving Polar Bears
By Gary Symons TLL Editor in Chief The quintissentially British car brand MINI is working with the streetwear brand ICECREAM on a new collection focused on its new MINI SE Electric car. The partners are also dedicating proceeds from sales of the collection to Polar Bears International, and their education and outreach efforts dedicated to informing, inspiring, and providing … [Read more...] about MINI USA and ICECREAM Collection Aims at Saving Polar Bears
Experiential Licensing: Grand Opening Extravaganza is Scheduled for Hasbro’s Galaxyland
By Allison WatkinsonTLL Reporter The week-long Grand Opening ceremony for Galaxyland Powered by Hasbro at the West Edmonton Mall is set to begin on Dec. 17, 2022. West Edmonton Mall is a Canadian mixed-use entertainment and retail complex that is home to more than 800 stores and services. The upcoming event will celebrate the completion of the first phase of … [Read more...] about Experiential Licensing: Grand Opening Extravaganza is Scheduled for Hasbro’s Galaxyland
Ukraine’s Brave Bunnies Defy Russian Invaders, With Help From WildBrain
By Gary Symons TLL Editor in Chief The people of Ukraine have been redefining the definition of courage and perseverance under the most extreme adversity. Now, the aptly named pre-school series Brave Bunnies is going back into production with the help of Wildbrain. The global kids and family entertainment company has partnered with Ukrainian kids’ producer Glowberry … [Read more...] about Ukraine’s Brave Bunnies Defy Russian Invaders, With Help From WildBrain
Spin Master Puts the Pieces Together To Acquire Puzzle Company
By Allison Watkinson TLL Reporter Spin Master has reached an agreement to acquire the Canadian-based puzzle company, 4D Brands International. "As part of our long-term growth strategy, we're focused on finding new, pathbreaking acquisitions that will further expand our presence in key categories of play, as well as expanding our reach and connection with consumers," said … [Read more...] about Spin Master Puts the Pieces Together To Acquire Puzzle Company
Dragon Ball-Inspired Symphony Coming to Canada
By Allison Watkinson TLL Reporter Kashamara Productions and Overlook Events will be bringing the officially licensed Dragon Ball Symphonic Adventure to Canada in 2023. Kashamara Productions is a newly-formed experiential licensing company that works on live events based on entertainment franchises. Created and produced by Overlook Events, the Dragon Ball Symphonic … [Read more...] about Dragon Ball-Inspired Symphony Coming to Canada
FIFA 23 To Feature Indigenous Art From Musqueam Indian Band
By Gary Symons TLL Editor in Chief EA Sports just announced a licensing deal with the Musqueam Indian Band in Vancouver for its FIFA 23 video game. It's an announcement that strikes home for me, as I was born and raised in Vancouver, but also spent decades covering indigenous affairs as a reporter in Canada. The Musqueam Indian Band (also known as the Musqueam Nation) is among … [Read more...] about FIFA 23 To Feature Indigenous Art From Musqueam Indian Band
Corus Opens New Studio For Book-Based Content
The Canadian production company Corus Entertainment is opening a new production company for live action content based on books. Corus, a successful entertainment company with global scope, says it has signed an overall deal with writer-producer Jeff Norton (pictured above) to lead the studio, which will adapt book-based IP aimed at a mainly younger audience. The move comes as … [Read more...] about Corus Opens New Studio For Book-Based Content