By Gary Symons TLL Editor in Chief Sometimes licensing deals just go bad, and it looks like that's the case for the partnership between YouTube star MrBeast and Virtual Dining Concepts. The partners went into business to create a virtual restaurant chain called MrBeast Burger, but both parties have now filed suit against the other. Currently the #1 individual YouTuber in … [Read more...] about MrBeast In Legal Battle With Restaurant Licensing Partner
Canada
Pot Company Tilray Acquires Craft Beer Companies From Anheuser-Busch
By Gary Symons TLL Editor in Chief The cannabis company Tilray Brands has agreed to buy out eight beer and beverage brands from Anheuser-Busch, owner of Budweiser. The move is part of an on-again, off-again relationship between the beer company and the pot company, as parent company AB-InBev was formerly an investor and partner with Tilray. AB-InBev is the world's … [Read more...] about Pot Company Tilray Acquires Craft Beer Companies From Anheuser-Busch
Warner Bros. and Kids Preferred Launch DC Universe and Harry Potter Baby Products
By Allison WatkinsonTLL ReporterKids Preferred has partnered with Warner Bros. DGCP on a licensed baby and toddler collection featuring the DC Universe and Harry Potter brands. Kids Preferred is a childrens' product manufacturing company that focuses on making affordable collections for the infant and toddler demographic. “Warner Bros. Discovery and its rich portfolio of IP and … [Read more...] about Warner Bros. and Kids Preferred Launch DC Universe and Harry Potter Baby Products
EA SPORTS Scores Goal For Gender Equality By Adding Women’s Football
By Allison Watkinson TLL Reporter Electonic Arts is expanding the role of women's football in its upcoming video game, EA SPORTS FC 24. The most noteworthy new expansion is the addition of professional women's football players to the game's Ultimate Team mode. This will allow EA SPORTS FC 24 players to build squads featuring both male and female football stars from … [Read more...] about EA SPORTS Scores Goal For Gender Equality By Adding Women’s Football
Acquisitions: Wildbrain Buys Out Pre-Production Animator House of Cool
By Allison Watkinson TLL Reporter The global entertainment company WildBrain has closed its acquisition of the pre-production animation studio, House of Cool. The acquisition is intended to expand and improve Wildbrain's pre-production capabilities for current and future animated series, specials and features. The co-founders of House of Cool, Wes Lui and Ricardo … [Read more...] about Acquisitions: Wildbrain Buys Out Pre-Production Animator House of Cool
Snoop Dogg Letting the Doggs Out With New Petwear Brand
By Gary Symons TLL Editor in Chief Perhaps it was inevitable that rap and licensing master Snoop Dogg would capitalize on his stage name for a successful pet product deal. Well, that day is here. This month Snoop Dogg announced his stylish pet wear brand Snoop Doggie Doggs, has massively expanded its retail presence, with the addition of seven new partners. Dogg … [Read more...] about Snoop Dogg Letting the Doggs Out With New Petwear Brand
Canadian Hoards His Precious After Finding Ultra-Rare ‘One Ring’
By Gary Symons TLL Editor in Chief Hasbro has officially released the Lord of the Rings set for Magic: The Gathering, even as the ultra-rare One Ring that Rules Them all was found by a buyer in Canada. The One Ring is certainly one of the biggest collectibles stories of the year, as Hasbro's Wizards of the Coast division had the brilliant idea of creating Sauron's ring … [Read more...] about Canadian Hoards His Precious After Finding Ultra-Rare ‘One Ring’
The New Canadian Eatery Inspired by LEGO Bricks
By Gary Symons TLL Editor in Chief This isn't technically a licensing story, but a new pop-up restaurant in Vancouver, Canada certainly does demonstrate the power of brands. The new eatery Brick Burger will open for two days, serving up food that is created in the shape and color of familiar LEGO bricks. It is not a licensed LEGO collaboration, however, as the organizers … [Read more...] about The New Canadian Eatery Inspired by LEGO Bricks
Authentic Brands Receives Half-Billion Dollar Investment
By Gary Symons TLL Editor in Chief The global brand owner Authentic Brands Group announced it received a $500M investment from its current investor General Atlantic. The global growth equity firm has now invested roughly $2 billion in Authentic. General Atlantic first invested in Authentic Brands in 2017, and while it cashed out on its initial investment, the company … [Read more...] about Authentic Brands Receives Half-Billion Dollar Investment
Invisible Universe Seeks More Visibility Through Segal Licensing
Invisible Universe, an internet-first animation studio known for its popular social media-based animated franchises, has announced the appointment of Segal Licensing as its Licensing Agent for the U.S. and Canada. Often referred to as the "Pixar of the internet," Invisible Universe has gained a massive following and high demand for its animated properties, such as Qai Qai, … [Read more...] about Invisible Universe Seeks More Visibility Through Segal Licensing