By Allison Watkinson TLL Reporter Electonic Arts is expanding the role of women's football in its upcoming video game, EA SPORTS FC 24. The most noteworthy new expansion is the addition of professional women's football players to the game's Ultimate Team mode. This will allow EA SPORTS FC 24 players to build squads featuring both male and female football stars from … [Read more...] about EA SPORTS Scores Goal For Gender Equality By Adding Women’s Football
Canada
Acquisitions: Wildbrain Buys Out Pre-Production Animator House of Cool
By Allison Watkinson TLL Reporter The global entertainment company WildBrain has closed its acquisition of the pre-production animation studio, House of Cool. The acquisition is intended to expand and improve Wildbrain's pre-production capabilities for current and future animated series, specials and features. The co-founders of House of Cool, Wes Lui and Ricardo … [Read more...] about Acquisitions: Wildbrain Buys Out Pre-Production Animator House of Cool
Snoop Dogg Letting the Doggs Out With New Petwear Brand
By Gary Symons TLL Editor in Chief Perhaps it was inevitable that rap and licensing master Snoop Dogg would capitalize on his stage name for a successful pet product deal. Well, that day is here. This month Snoop Dogg announced his stylish pet wear brand Snoop Doggie Doggs, has massively expanded its retail presence, with the addition of seven new partners. Dogg … [Read more...] about Snoop Dogg Letting the Doggs Out With New Petwear Brand
Canadian Hoards His Precious After Finding Ultra-Rare ‘One Ring’
By Gary Symons TLL Editor in Chief Hasbro has officially released the Lord of the Rings set for Magic: The Gathering, even as the ultra-rare One Ring that Rules Them all was found by a buyer in Canada. The One Ring is certainly one of the biggest collectibles stories of the year, as Hasbro's Wizards of the Coast division had the brilliant idea of creating Sauron's ring … [Read more...] about Canadian Hoards His Precious After Finding Ultra-Rare ‘One Ring’
The New Canadian Eatery Inspired by LEGO Bricks
By Gary Symons TLL Editor in Chief This isn't technically a licensing story, but a new pop-up restaurant in Vancouver, Canada certainly does demonstrate the power of brands. The new eatery Brick Burger will open for two days, serving up food that is created in the shape and color of familiar LEGO bricks. It is not a licensed LEGO collaboration, however, as the organizers … [Read more...] about The New Canadian Eatery Inspired by LEGO Bricks
Authentic Brands Receives Half-Billion Dollar Investment
By Gary Symons TLL Editor in Chief The global brand owner Authentic Brands Group announced it received a $500M investment from its current investor General Atlantic. The global growth equity firm has now invested roughly $2 billion in Authentic. General Atlantic first invested in Authentic Brands in 2017, and while it cashed out on its initial investment, the company … [Read more...] about Authentic Brands Receives Half-Billion Dollar Investment
Invisible Universe Seeks More Visibility Through Segal Licensing
Invisible Universe, an internet-first animation studio known for its popular social media-based animated franchises, has announced the appointment of Segal Licensing as its Licensing Agent for the U.S. and Canada. Often referred to as the "Pixar of the internet," Invisible Universe has gained a massive following and high demand for its animated properties, such as Qai Qai, … [Read more...] about Invisible Universe Seeks More Visibility Through Segal Licensing
Corus Entertainment’s Waterside Studios Begins Production on Geek Girl TV Series
By Allison WatkinsonTLL ReporterCorus Entertainment’s Waterside Studios has started production on a TV series based on the Geek Girl novel franchise by Holly Smales.Waterside Studios is a Corus-owned IP and production venture that specializes in scripted media content.“As Corus continues to build a content powerhouse, Geek Girl brings together Corus’ incredible collection of … [Read more...] about Corus Entertainment’s Waterside Studios Begins Production on Geek Girl TV Series
Wildbrain CPLG Stirs Up New Partnerships For Moose Toys’ Magic Mixies Franchise
By Allison WatkinsonTLL ReporterWildBrain CPLG has secured its first wave of licensees for Moose Toys’ Magic Mixies brand in the US and Canada. Following the success of the initial Magic Mixies toy range, Moose Toys developed a comprehensive content program which WildBrain CPLG has used to extend the brand's licensing portfolio.The Magic Mixies content program includes a Magic … [Read more...] about Wildbrain CPLG Stirs Up New Partnerships For Moose Toys’ Magic Mixies Franchise
Jazwares and Crunchyroll Partner on Anime Collectibles
By Allison Watkinson TLL Reporter Toymaker Jazwares is teaming up with the anime streamer Crunchyroll to develop a new anime collectibles portfolio. Jazwares is a global toy manufacturing company that creates products based on its portfolio of wholly-owned and licensed brands. Jazwares was acquired by the international holding company, Berkshire Hathaway, in 2022. The … [Read more...] about Jazwares and Crunchyroll Partner on Anime Collectibles