The Licensing Letter

North America

Ultraman Rockets into New Book Series with Sky Turtle Nova

By Allison Watkinson TLL Reporter Sky Turtle Nova is launching an officially licensed Ultraman: Ultra Academy book series alongside Tsuburaya Productions' international division, Tsuburaya Fields Media & Pictures Entertainment. Intended for a pre-teen demographic, the Ultraman: Ultra Academy book series features a team of six students as they study giant Kaiju to help … [Read more...] about Ultraman Rockets into New Book Series with Sky Turtle Nova

Health Nut’s Iconic Salad Dressings Hit Grocery Stores

Restaurant chain, famous for its Kardashian ties and viral ‘salad shake’, launches its bottled dressings in national & regional chains, mass market across the U.S.; seeks to expand licensing for a range of food & beverage  TLL Feature Health Nut, the restaurant made famous by the viral ‘salad shake” frequently seen on Keeping Up With The Kardashians, Hulu’s The … [Read more...] about Health Nut’s Iconic Salad Dressings Hit Grocery Stores

$8 Billion Skydance Merger To Create ‘New Paramount’

By Gary Symons TLL Editor in Chief A seismic shift in the American entertainment scene happened today as Paramount Global has accepted a merger offer from Skydance Media. The two companies have entered into a definitive agreement to form a new company called 'New Paramount', which the parties say will be a "next-generation media and technology leader." The deal is … [Read more...] about $8 Billion Skydance Merger To Create ‘New Paramount’

Glossier Named Official Partner for USA Women’s National Basketball Team

By Allison Watkinson TLL Reporter USA Basketball has announced a licensing partnership with Glossier to become an official beauty sponsorship partner for the USA Women's National Team. As part of the partnership, Glossier will gift the players from the 2024 USA Basketball Women's National Team with packages of skincare, makeup and beauty products that will coincide with the … [Read more...] about Glossier Named Official Partner for USA Women’s National Basketball Team

Claussen Pickles and Baked by Melissa Launch Dill-icious Cupcake Collab

By Allison Watkinson TLL Reporter Claussen Pickles has launched a licensing partnership with Baked by Melissa to create a pickle-flavored cupcake for National Pickle Month. Founded in 2008, Baked by Melissa is an American bakery company and dessert brand that specializes in handcrafted mini-cupcakes and other bite-size treats. Baked by Melissa currently has thirteen in-person … [Read more...] about Claussen Pickles and Baked by Melissa Launch Dill-icious Cupcake Collab

Transformers Race Into Battle in New Offering From Outright Games

By Gary Symons TLL Editor in Chief Outright Games will release a new video game in October that combines both the racing and combat attributes of Hasbro's Transformers franchise. The gigantic battle bots that morph into cars, trucks and aircraft will be featured in the game TRANSFORMERS: Galactic Trials. Developed by 3DClouds, the game focuses more on the vehicular aspect … [Read more...] about Transformers Race Into Battle in New Offering From Outright Games

Six Flags x Cedar Fair Merger Creates America’s Largest Theme Park Operator

By Gary Symons TLL Editor in Chief Six Flags Entertainment and Cedar Fair have merged, creating the largest amusement park operator in North America. The deal marks a major shift in the Location-Based Entertainment sector, as well as for licensing, as both companies are heavily involved in the licensing of entertainment IP. Six Flags is now North America’s largest regional … [Read more...] about Six Flags x Cedar Fair Merger Creates America’s Largest Theme Park Operator

21 Seeds Brings Out Tequila Inspired By The O.C.

By Gary Symons Editor in Chief 21SEEDS, the award-winning, female-founded infused tequila brand, is teaming up with Rachel Bilson and Fake Empire for a return to The O.C. The new campaign is being launched under license from Warner Bros. Discovery Global Consumer Products, and features Bilson reprising her role as the 2000s TV icon Summer Roberts, crafting easy-to-make … [Read more...] about 21 Seeds Brings Out Tequila Inspired By The O.C.

Vineyard Vines Returns to its Roots With Licensed Jeep Collaboration

By Allison Watkinson TLL Reporter Vineyard Vines has announced a new licensing collaboration with Jeep for a limited-edition apparel collection and promotional campaign. "The Jeep brand holds a rich, truly American history that is steeped in freedom and adventure and holds a unique place deep in the hearts of our owners and enthusiasts as well as fans and followers," … [Read more...] about Vineyard Vines Returns to its Roots With Licensed Jeep Collaboration