The Licensing Letter

North America

Girl Tribe and Duke’s Mayonnaise Team Up for Food Fashion

By Allison Watkinson TLL Reporter Girl Tribe Co. has teamed up with Duke's Mayonnaise for a collaborative collection of mayonnaise themed fashion. "We're excited to team up with this celebrated clothing brand in a city that's full of energy, community, spirit, and has a deep love for Duke's," said Duke's digital content manager, Sarah DiPeppe. "From college football to … [Read more...] about Girl Tribe and Duke’s Mayonnaise Team Up for Food Fashion

Analysis: Licensing and Consumer Goods Industries Will Be Hard Hit by Trump Tariffs

By Gary Symons TLL Editor in Chief The tariff hammer dropped at midnight Tuesday, and reaction on the markets was swift and brutal, as consumer confidence plummeted to an alarming low in February. That’s very bad news for the licensing industry, which relies on consumer confidence to spur discretionary spending on a wide variety of goods.  That’s expected to worsen, … [Read more...] about Analysis: Licensing and Consumer Goods Industries Will Be Hard Hit by Trump Tariffs

Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair

By Gary Symons TLL Editor in Chief Lion Forge Entertainment is on the hunt for licensing and retail partners at the annual Toy Fair in New York this year, as it debuts the hotly anticipated animated series “Iyanu.” The series will debut on April 5 on Cartoon Network and the following day on MAX, with early buzz comparing the show to the 2005 megahit series “Avatar: The … [Read more...] about Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair

Cosmic Crisp and Dunford Pastry Launch Fruitful Partnership

By Allison Watkinson TLL Reporter Proprietary Variety Management and Dunford Pastry have launched a licensed dessert that is made with Cosmic Crisp branded apples. The licensed Apple Filled Pastries mark Dunford as the first U.S. retail brand to introduce a dessert that features the Cosmic Crisp apple variety. Developed by Proprietary Variety Management over 20 years … [Read more...] about Cosmic Crisp and Dunford Pastry Launch Fruitful Partnership

Major League Soccer Kicks Off Collection with Pottery Barn Teen

By Allison Watkinson TLL Reporter Pottery Barn Teen has launched a collaborative home furnishings collection in partnership with Major League Soccer (MLS). The licensed Pottery Barn Teen products span a wide selection of MLS home décor, bedding and school accessories. Designed to appeal to young soccer fans, the collection incorporates artistic designs that are based on the … [Read more...] about Major League Soccer Kicks Off Collection with Pottery Barn Teen

Licensing Works! Tagged to Rep Educational ‘Blocks’ Series

By Gary Symons TLL Editor in Chief Alphablocks and Blue Zoo Licensing have named top agency Licensing Works! to represent their award-winning 'Blocks' series. Licensing Works will take on the responsibility for North American agency representation of the preschool property Blocks Universe, which includes Alphablocks, Colorblocks, Numberblocks and Wonderblocks. … [Read more...] about Licensing Works! Tagged to Rep Educational ‘Blocks’ Series

Aurora World and Hasbro Partner for Peppa Pig Plush

By Allison Watkinson TLL Reporter Aurora World has signed a licensing agreement with Hasbro to develop and manufacture a line of Peppa Pig plush in North America. First established in 1981, Aurora World is a global company that creates plush toys and gifts based on licensed character and entertainment brands. The company offers an extensive range of licensed plush … [Read more...] about Aurora World and Hasbro Partner for Peppa Pig Plush

Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair

By Gary Symons TLL Editor in Chief Once in a while we at TLL see a property that poses a great opportunity for licensees that we just have to point out. The BBC smash hit Bluey was a great example, as that program, which we featured heavily at successive Licensing Expos, has exploded to become one of the top children's shows in the world. A new show debuting on … [Read more...] about Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair

Ann Buckingham, Maria Ancieta-Risher Stomp Into Licensing Roles With OAK9

TLL Staff OAK9 Entertainment has announced its expansion into licensing, appointing seasoned executives Ann Buckingham and Maria Ancieta-Risher to lead the program. The move follows the company’s recent global distribution deal for its flagship animated franchise, Stomp! Stomp! Rhinos! Buckingham and Ancieta-Risher bring extensive experience in licensing and brand … [Read more...] about Ann Buckingham, Maria Ancieta-Risher Stomp Into Licensing Roles With OAK9