The Licensing Letter

North America

Warner’s Claim to Superman Brand Hit With Legal Kryptonite

By Gary Symons TLL Editor in Chief The estate of Superman co-creator Joseph Shuster has filed a copyright lawsuit against Warner Bros. Discovery (WBD). The suit comes as Warner and DC Comics are filming a new Superman film as a the anchor to a major reboot of the DC Universe. But the Shuster estate has revealed what it believes is some legal kryptonite, claiming that the … [Read more...] about Warner’s Claim to Superman Brand Hit With Legal Kryptonite

Popeyes and Tequila Don Julio Kick Off New Culinary Collab

By Allison Watkinson TLL Reporter Popeyes and Tequila Don Julio are releasing a co-branded Championship Lineup menu to celebrate the upcoming Super Bowl in New Orleans. Available for a limited time, the collaborative menu offers two meal options and one beverage that combine Popeyes' Louisiana-style cuisine with the flavors of Tequila Don Julio Reposado. The headline … [Read more...] about Popeyes and Tequila Don Julio Kick Off New Culinary Collab

Who’s News: Former Head of Nelvana to Lead Brand Partnerships at Boat Rocker

By Gary Symons TLL Editor in Chief Mellany Welsh, the former VP and head of Canadian kids’ studio Nelvana, has joined Boat Rocker as its senior VP of brand partnerships and content marketing. Welsh has been tapped to lead the rival Canadian studio's brand strategy, partnerships, licensing and content marketing initiatives across scripted, unscripted and kids and family … [Read more...] about Who’s News: Former Head of Nelvana to Lead Brand Partnerships at Boat Rocker

Dearfoams Goes Beyond Slippers With New Line for Pets

By Gary Symons TLL Editor in Chief Dearfoams, the world’s leading slipper brand, has announced a partnership with Unique Petz, to introduce a new line of pet accessories, apparel, and beds. The collaboration marks the expansion of Dearfoams’ comfort-focused products beyond humans to include their four-legged companions. Launching in Fall 2025, the new collection will … [Read more...] about Dearfoams Goes Beyond Slippers With New Line for Pets

Pacsun Launches New Pac Artist Network Series with Brendan Monroe

By Allison Watkinson TLL Reporter Pacsun is launching the second installment of its Pac Artist Network Series in partnership with monochromatic mural artist, Brendan Monroe. Brendan Monroe is an abstract painter that creates black-and-white art pieces that are designed to capture motion through the use of curved, biomorphic lines and negative space. Based in Los … [Read more...] about Pacsun Launches New Pac Artist Network Series with Brendan Monroe

Lion Forge Acquires Rights to Multiple Top Kids’ Properties

By Gary Symons TLL Editor in Chief Lion Forge Entertainment will exclusively manage international sales rights for an impressive slate of children's animated projects. Lion Forge is an Emmy-winning US studio best known for its own productions, having produced the Oscar-winning Hair Love, and launching the highly anticipated series Iyanu. But Lion Forge is also a … [Read more...] about Lion Forge Acquires Rights to Multiple Top Kids’ Properties

Bloomingdale’s and Flamingo Estate Debut Pop-Up Market

By Allison Watkinson TLL Reporter Bloomingdale's has announced a licensed pop-up market in partnership with the Flamingo Estate lifestyle brand. The licensed pop-up features a variety of items from the brand's collection of sustainably-crafted candles, pantry goods and bath & body products. Taking place in New York, the Carousel @ Bloomingdale's: Flamingo Estate … [Read more...] about Bloomingdale’s and Flamingo Estate Debut Pop-Up Market

NatureSweet and Barilla Launch Nutritious Meal Campaign

By Allison Watkinson TLL Reporter NatureSweet has partnered with Barilla to launch a co-branded meal campaign called A Burst of Energy & Flavor. Running from January to March of this year, the collaborative campaign will offer a variety of recipes that incorporate NatureSweet Cherubs tomatoes and Barilla Protein+ pasta. The recipes created for the licensed … [Read more...] about NatureSweet and Barilla Launch Nutritious Meal Campaign

Dunkin’ and Danone Introduce Licensed Creamers

By Allison Watkinson TLL Reporter Dunkin’ and Danone have launched a Cold Foam Creamers collection that includes two long-term flavors and one limited-edition seasonal variety. The co-branded Cold Foam Creamers are designed to offer consumers an at-home coffee topper inspired by flavors from Dunkin's café menu. Made using real cream and sugar, the licensed product … [Read more...] about Dunkin’ and Danone Introduce Licensed Creamers