TLL Staff The global sports brand Reebok has announced a partnership with Generation Joy to launch innovative performance and nutritional products. The partners say they are aiming to revolutionize sports nutrition by delivering high-quality, effective and research-backed products for the sports and performance nutrition market. Through the partnership, Generation Joy … [Read more...] about Reebok Dives Into Sports Nutrition With Generation Joy
U.S.
Former Funko CEO to Head New Collectibles Company ‘Thrilljoy’
By Gary Symons TLL Editor in Chief Thrilljoy, a new collectibles company with an impeccable pedigree will be unveiled at the upcoming New York Comic Con. Thrilljoy is focused on creating premium and limited-edition collectibles, with the company's first collections to be unveiled during the Comic Con event, from October 17–20. Collectors and fans are invited to … [Read more...] about Former Funko CEO to Head New Collectibles Company ‘Thrilljoy’
Universal Pictures and Absolut Conjuring Up Some ‘Wicked’ Cocktails
By Gary Symons TLL Editor in Chief Premium alcohol brand Absolut has put together a Wicked-themed cocktail kit to mark the release of the highly anticipated film. Absolut is also the official spirits partner for the Universal Pictures' film, which arrives in theaters on November 22. Absolute says it is "toasting to the power of friendship and inclusivity" by offering Wicked … [Read more...] about Universal Pictures and Absolut Conjuring Up Some ‘Wicked’ Cocktails
People of Play Reveals Speakers Lineup at Inventor & Innovation Conference
By Gary Symons TLL Editor in Chief Toy inventors can get the opportunity of a lifetime, as People of Play’s Inventor & Innovation Conference kicks off on November 6. Registered inventors can make appointments now with representatives from more than 80 toy and game companies including Disney, Mattel, Hasbro, Spin Master and Moose Games. This year’s conference, … [Read more...] about People of Play Reveals Speakers Lineup at Inventor & Innovation Conference
All The Global Brands Taking Part in Macy’s Thanksgiving Parade
By Gary Symons TLL Editor in Chief The annual Macy's parade is as much a part of an American Thanksgiving as turkey, stuffing and cranberry sauce. This year the parade is getting new floats, balloons, and brands taking part in this beloved tradition, including the appearance of the character Goku from the anime franchise Dragon Ball. “We’re thrilled to celebrate the … [Read more...] about All The Global Brands Taking Part in Macy’s Thanksgiving Parade
Global Merchandising Secures Collabs for Mötley Crüe’s Höllywood Takeöver
By Allison Watkinson TLL Reporter Global Merchandising Services and Mötley Crüe have announced an extensive range of collaborations to promote the rock band's Höllywood Takeöver concert series. The Höllywood Takeöver concert series is a three-night string of exclusive sold out club shows taking place this month on October 7, 9 and 11 at The Roxy, Troubadour and Whisky a Go Go … [Read more...] about Global Merchandising Secures Collabs for Mötley Crüe’s Höllywood Takeöver
Gucci Claims $14 Million in Damages Over Lord & Taylor Counterfeits
By Gary Symons TLL Editor in Chief The iconic fashion house Gucci is seeking $14 million in damages, accusing retailer Lord & Taylor of "willfully" promoting and selling counterfeit goods. Gucci originally sued Lord & Taylor in 2023, but in its claim for damages, the company says Lord & Taylor has also failed to defend itself in court, leading the fashion … [Read more...] about Gucci Claims $14 Million in Damages Over Lord & Taylor Counterfeits
McDonald’s ‘Genshin Impact’ Happy Meals Go Virtual
By Gary SymonsTLL Editor in ChiefMcDonald's is offering virtual, in-game items for its new Genshin Impact Happy Meals, instead of physical toys.As well, the restaurant chain is collaborating with the massive hit video game by bringing a variety of Genshin Impact-themed items to its menu.McDonald’s and game developer Hoyoverse announced a new partnership, starting in late … [Read more...] about McDonald’s ‘Genshin Impact’ Happy Meals Go Virtual
Breaking: ‘1 of 1’ Panini’s Caitlin Clark Rookie Card Fetches $97K
TLL Staff In another sign of the explosive growth of women's sports, Panini America has auctioned off a special Rookie of the Year for Caitlin Clark for $97,212. The auction was carried out online Friday, October 4 in what is known as a 'Dutch auction', in which a top price is set, and the price drops at intervals until the item is sold. Panini America is a giant in the … [Read more...] about Breaking: ‘1 of 1’ Panini’s Caitlin Clark Rookie Card Fetches $97K
IHOP is Working For The Weekend With Rock Band ‘Loverboy’
By Gary Symons TLL Editor in Chief The restaurant chain IHOP is partnering up with rock band Loverboy to launch its new value meals with a remix of the hit song 'Working for the Weekend'. The song will become part of the marketing promotion in which IHOP is "bringing the weekend to the weekday" by inviting guests to enjoy its new House Faves menu, Monday through … [Read more...] about IHOP is Working For The Weekend With Rock Band ‘Loverboy’