By Gary Symons TLL Editor in Chief If you're an Emily in Paris fan, you can now see the fashion, scan the fashion, and wear the fashion. Netflix is leveraging Google's Lens technology to both promote season four of the hit show, but also to allow its fans to scan the Emily in Paris fashion, and find similar items to buy. The Shop with Google partnership launched on Aug. 15 … [Read more...] about Shop Emily in Paris Fashion With Google Lens Technology
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Impossible Foods Opens an Impossible Restaurant
By Allison Watkinson TLL Reporter Impossible Foods has opened an in-person food-service concept in the XMarket Food Hall through a licensing partnership with Veg House and PlantX Life.Leased through PlantX Life and managed by Veg House, the Impossible Quality Meats pop-up restaurant will offer a plant-based menu that spans small plates, main courses, brunch offerings and … [Read more...] about Impossible Foods Opens an Impossible Restaurant
Tapatío and Idahoan Unveil Some Spicy Spuds
By Allison Watkinson TLL Reporter Tapatío and Idahoan Foods are releasing a co-branded new product called Idahoan Tapatío Triple Cheese Mashed Potatoes. Tapatió is a family-owned business that has been producing branded hot sauce since 1971. Since its creation, the Tapatió hot sauce brand has expanded to include an extensive range of licensed consumer products that includes … [Read more...] about Tapatío and Idahoan Unveil Some Spicy Spuds
Cinnabon and Warheads Launch Sweet and Sour Collaboration
By Allison Watkinson TLL Reporter Cinnabon has launched a licensing partnership with Warheads to introduce two limited-edition sour candy-flavored menu items. "We are ecstatic to collaborate with such a beloved brand and give consumers a sweet new way to experience our super sour products," said Warheads VP, Lindsay Karlin. "It’s incredible to see two inventive brands like … [Read more...] about Cinnabon and Warheads Launch Sweet and Sour Collaboration
Must Read: Mars Acquires Kellogg’s Snack Division Kellanova
$35 Billion Acquisition Changes the Global Landscape for Snacks and Confectionery By Gary Symons TLL Editor in Chief Mars and Kellanova have entered a definitive merger agreement that will combine two of the world's largest snack producers. Mars, a family-owned leader in snacking, food and pet care, has agreed to acquire Kellanova for $83.50 per share, for a total … [Read more...] about Must Read: Mars Acquires Kellogg’s Snack Division Kellanova
Mattel Hopes to Repeat Barbie Success With Dolls from ‘Wicked’
By Gary Symons TLL Editor in Chief Mattel is hoping for more movie magic, as it has just released a full line of fashion dolls inspired by Universal Picture's upcoming live action flick Wicked. The toyco had previously announced singing dolls representing the main characters Glinda (played by Ariana Grande) and Elphaba (Cynthia Erivo). They are now being joined by a wider … [Read more...] about Mattel Hopes to Repeat Barbie Success With Dolls from ‘Wicked’
Isaac Hayes Estate Suing Trump For Unauthorized Use of Hit Song
“Never, Never Use That Song Again” Says Son Isaac Hayes III By Gary Symons TLL Editor in Chief The estate of music legend Isaac Hayes plans to sue the Donald Trump campaign for unauthorized use of the song 'Hold On, I'm Coming'. The family threatened a $3 million lawsuit over the weekend, saying the presidential nominee for the GOP and his lawyers have ignored previous … [Read more...] about Isaac Hayes Estate Suing Trump For Unauthorized Use of Hit Song
Toy Association to Merge With People of Play
By Gary Symons TLL Editor in Chief The two major associations representing the toy industry have announced they will be merging their assets, functions and events. People of Play (POP) will be merging into The Toy Association, and POP's founder Mary Couzin will be joining the senior leadership team at the Association. Couzin will be responsible for guiding the future and … [Read more...] about Toy Association to Merge With People of Play
Who’s News: Casey Collins Steps Down As Head of Hasbro Licensing
By Gary Symons TLL Editor in Chief Casey Collins resigned suddenly as the head of Hasbro's sprawling global licensing division, according to a report from Kidscreen. Hasbro has not issued a statement on the sudden departure of its top licensing exec, but has confirmed that Tim Kilpin, the president of toys, licensing and entertainment, will step in to manage Collins' … [Read more...] about Who’s News: Casey Collins Steps Down As Head of Hasbro Licensing
WK Kellogg and Thomas’ Debut Froot Loops Mini Bagels for Back-To-School Breakfasts
By Allison Watkinson TLL Reporter WK Kellogg has partnered with Thomas' Breads to launch a fruit-flavored, breakfast snack called Thomas’ Froot Loops Mini Bagels. The limited-edition Thomas’ Froot Loops Mini Bagels combine the sweet and crunchy flavors and textures of WK Kellog's Fruit Loops cereal with high-quality Thomas’ pre-sliced Mini-Bagels. “As the most important meal … [Read more...] about WK Kellogg and Thomas’ Debut Froot Loops Mini Bagels for Back-To-School Breakfasts