By Allison Watkinson TLL Reporter Mojang Studios and Experience MOD have announced a licensed in-person experiential event called Minecraft Experience: Villager Rescue. “We’re thrilled to introduce the first-ever immersive touring Minecraft experience where guests can follow a quest through the Minecraft Overworld in real life," said Mojang Studios head, Kayleen Walters. … [Read more...] about Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience
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Moonbug Launches Own Blippi Channel on Samsung TV Plus
By Gary Symons TLL Editor in Chief The children's animated megahit Blippi is getting its own dedicated channel on Samsung TV Plus, Moonbug Entertainment has announced. Moonbug, a part of Candle Media, revealed it has created the first free, ad-supported streaming TV (FAST) channel for all things Blippi. Blippi is among the two most popular shows produced by Moonbug, … [Read more...] about Moonbug Launches Own Blippi Channel on Samsung TV Plus
Dan Dee Secures Master License Agreement With SMOKO
TLL Staff Plush toy specialist Dan Dee International has just signed a global licensing agreement with the quirky lifestyle brand Smoko. "This partnership marks a momentous step for both companies as they join forces to bring Smoko's imaginative creations to life in the form of plush, collectible toys, seasonal and gift items and home décor for department stores, mid-tier … [Read more...] about Dan Dee Secures Master License Agreement With SMOKO
Underscore Talent Launches New Division for STEM Education
By Allison Watkinson TLL Reporter Underscore Talent is launching a new division that focuses on representing creative talent across STEM, learning and education. A subsidiary of TheSoul Publishing, Underscore is a talent management firm that represents a diverse client base of content creators across multiple social media, online streaming and gaming platforms. This includes … [Read more...] about Underscore Talent Launches New Division for STEM Education
Six New Members Elected to Board at Licensing International
By TLL Staff Six new directors have been elected to the board of Licensing International, the world's largest association for the licensing industry. The new directors include Mandy Bardisbanian, Striker Entertainment; Michelle McLaughlin, Brand Activation Consulting; David Niggli, FAO Schwarz; Josh Romm, The Metropolitan Museum of Art; Jenny Strehle Ilic, H&M; and … [Read more...] about Six New Members Elected to Board at Licensing International
F.U.N. Literally Brings the Fun to Licensing Expo
By Gary Symons TLL Editor in Chief It's easy to get overwhelmed by the onslaught of meetings at Expo, but Friendly Unofficial Networking says you shouldn't forget the importance of having fun as well. Also known as F.U.N., the group again staged a series of informal networking events in Las Vegas before and during the Licensing Expo, as a complement to the big main … [Read more...] about F.U.N. Literally Brings the Fun to Licensing Expo
Hasbro and Secret Location Dazzle with Lite-Brite Illuminarium Exhibit
By Allison Watkinson TLL Reporter Hasbro has partnered with Secret Location to launch a licensed Lite-Brite: Worlds of Wonder show at the Illuminarium in Las Vegas. Lite-Brite is a creative toy brand from Hasbro that uses translucent multi-colored pegs, a light source, black paper and a peg board so that users can create light-based art designs. “For more than 50 years, … [Read more...] about Hasbro and Secret Location Dazzle with Lite-Brite Illuminarium Exhibit
Must Read: McDonald’s Picks IMG To Grow Global Licensing
By Gary Symons TLL Editor in Chief The world's top restaurant chain, McDonald's, just assigned top licensing agency IMG to grow its global brand. IMG has announced a new, multi-year agreement, making it McDonald's exclusive licensing agency. IMG says it will be working closely with the McDonald's team to develop a wide range of licensed products and experiences … [Read more...] about Must Read: McDonald’s Picks IMG To Grow Global Licensing
All The Winners of the 2024 Licensing Excellence Awards
By Gary Symons TLL Editor in Chief Licensing Expo started off with a bang as the winners of the 2024 Licensing Excellence Awards were unveiled by Licensing International. The winners were selected from 197 finalists in 32 categories. More than 800 submissions were received, narrowed down by an expert global judging panel of 200 judges from 20 countries. The … [Read more...] about All The Winners of the 2024 Licensing Excellence Awards
Brand Liaison Hired by 4-Year-Old CEO to Rep Wynnie Bynnie
By Gary Symons TLL Editor in Chief No, that's not a typo in the headline. The Brand Liaison licensing agency as just hired by 4-year-old CEO Wynnie Chapman and her 'mom-preneur' Hailee to represent their hair care brand Wynnie Bynnie. The Brand Liaison is one of America's top licensing agencies, representing both licensors and licensees in the categories of Fashion, … [Read more...] about Brand Liaison Hired by 4-Year-Old CEO to Rep Wynnie Bynnie