By Gary Symons TLL Editor in Chief There's a new player in the brand and licensing game, headed by Robert Marick, former head of MGM Consumer Products. Marick has announced the formation of M²G, aka Marick Management Group, which will "focus on delivering outside-the-box product expansion strategies for global brands looking to scale their IP in unique and creative … [Read more...] about Who’s News: Former Head of MGM Consumer Products Launches Licensing Consultancy
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Virtual Dining Concepts Expands IHOP Partnership
By Gary Symons TLL Editor in Chief IHOP is about a lot more than just pancakes these days, as the chain has expanded its collaboration with Virtual Dining Concepts. Virtual Dining Concepts (VDC) is the creator of virtual restaurant brands that expand the revenue of independent kitchens. The concept is sometimes know colloquially as 'ghost kitchens', but essentially … [Read more...] about Virtual Dining Concepts Expands IHOP Partnership
Marvel Studios and Gunnar Release Groot-Themed Gaming Glasses
By Gary Symons TLL Editor in Chief Marvel Studios and pioneering eyewear company Gunnar Optiks have just introduced officially-licensed Guardians of the Galaxy Groot Edition blue light blocking glasses. Gunnar says the Marvel Comic’s Groot Glasses are "perfect for unleashing your inner superhero and combating intergalactic threats, like the harmful effects of visible … [Read more...] about Marvel Studios and Gunnar Release Groot-Themed Gaming Glasses
Caitlin Clark to Sign Landmark Deal With Nike
By Gary Symons TLL Editor in Chief NCAA basketball star Caitlin Clark is on the verge of scoring another slam dunk for women's sports. The University of Iowa star and number one pick in the WNBA draft is reportedly about to sign a record-setting, $28 million contract with Nike. According to reporting by The Wall Street Journal and The Athletic, the deal will span eight … [Read more...] about Caitlin Clark to Sign Landmark Deal With Nike
Update: ‘S’ is for ‘Settlement’ on Sesame Street This Week
By Gary Symons TLL Editor in Chief Good news for Sesame Workshop, which staved off a potential strike by writers and achieved a tentative agreement with their union. There was a very real chance writers for Sesame Workshop could have hit the picket line as their contract ended on April 19. Instead, the company has reached a tentative agreement, and writers with the Writers … [Read more...] about Update: ‘S’ is for ‘Settlement’ on Sesame Street This Week
Brand Central Named Licensing Representative for Calypso Flavored Lemonade
By Allison Watkinson TLL Reporter Brand Central has been selected to represent the licensing rights to the Calypso beverage brand on behalf of the King Juice Company. Created in 1985, the Calypso beverage brand offers more than a dozen flavors of shelf-stable lemonade, limeade, and zero sugar drinks.Calypso has experienced rapid expansion over the last five years and is now … [Read more...] about Brand Central Named Licensing Representative for Calypso Flavored Lemonade
Bull Riding Legend Jonnie Jonckowski Launches Licensed Merchandise with PBR
By Allison WatkinsonTLL ReporterMontana professional bull rider Jonnie Jonckowski, is launching a new line of licensed merchandise with the Professional Bull Riders organization.The licensing partnership between Jonckowski and PBR will feature several seasonal merchandise collections that will each include a range of items such as jackets, crew necks, hoodies, t-shirts and a … [Read more...] about Bull Riding Legend Jonnie Jonckowski Launches Licensed Merchandise with PBR
Toyco Wyncor Expands With ACD Distribution Partnership
By Gary Symons TLL Editor in Chief The spanking new toy company Wyncor just took a major step to increase its distribution and sales. Established just last year with a portfolio of innovative and imaginative toys, many of them newly patented, Wyncor has not signed an agreement with ACD Distribution. ACD is a leading distributor in the toy and game industry, and the … [Read more...] about Toyco Wyncor Expands With ACD Distribution Partnership
Licensing Expo Keynote Explores the Future of Gaming
By Allison WatkinsonTLL ReporterLicensing Expo's keynote presentation for this year has been revealed as Brands at Play with a special focus on the global video game industry.The opening keynote panel, Video Games: Driving Billions to Play, explores the reasons behind gaming’s massive popularity, what gamers look for in a brand and how new and existing IPs can capitalize on the … [Read more...] about Licensing Expo Keynote Explores the Future of Gaming
WiT Foundation Launches Updated 2024 Scholarship Program
By Allison WatkinsonTLL ReporterWomen in Toys, Licensing & Entertainment has launched a 2024 WiT Foundation Scholarship to support undergraduate students who are pursuing degrees in industry-related fields.Designed to reach a wide range of women, the scholarship program is available to students have an interest in pursuing a career in the consumer products, toys, licensing … [Read more...] about WiT Foundation Launches Updated 2024 Scholarship Program