By Gary Symons TLL Editor in Chief Mattel will mark the 65th anniversary of Barbie on March 9, kicking off a major licensing campaign. The campaign starts by celebrating female storytellers who have broken down barriers and inspired women and girls around the world While Barbie has hit retirement age and is in line for great discounts at the local diner, the legendary … [Read more...] about Feature: Mattel’s Huge Campaign For Barbie Anniversary Launch on March 9
U.S.
Panini Signs Caitlin Clark as Its First Exclusive Female Athlete Partner
By Allison Watkinson TLL Reporter Panini America has announced an historic partnership for trading cards and autographed memorabilia with University of Iowa basketball star Caitlin Clark. The agreement makes Clark the first female athlete to be signed to an exclusive partnership with Panini, a giant in the sports and entertainment collectibles sector. The reason is … [Read more...] about Panini Signs Caitlin Clark as Its First Exclusive Female Athlete Partner
Brandgenuity to Take Post Honey Bunches of Oats Beyond the Cereal Aisle
By Gary Symons TLL Editor in Chief Brandgenuity has been selected as the exclusive licensing agency of record for Honey Bunches of Oats, the top family brand in the Post Consumer Brands Cereal portfolio and a leading family cereal in the United States. Brandgenuity will explore extending the mega brand into snack bars, baked goods (breads, muffins, cookies), on-the-go … [Read more...] about Brandgenuity to Take Post Honey Bunches of Oats Beyond the Cereal Aisle
KessCo Developing Games and Toys for One Piece and Digimon
By Allison Watkinson TLL Reporter KessCo and Toei Animation have signed a licensing partnership to create toy and game collections for One Piece and Digimon's 25th anniversary. Launched in 1997 by Toei Animation, One Piece and Digimon are Japanese multi-platform entertainment franchises that have expanded to include anime series, licensed products, digital games, movies, … [Read more...] about KessCo Developing Games and Toys for One Piece and Digimon
iPlayCo Signs Deal For Angry Birds Experiential Attractions
By Allison Watkinson TLL Reporter IPlayCo has signed a licensing partnership with Rovio Entertainment for a new line of Angry Birds-themed experiential attractions. Angry Birds is a global entertainment brand which first launched in 2009 as a popular mobile game. Using its initial success, the brand expanded to include a wide range of licensed consumer products, … [Read more...] about iPlayCo Signs Deal For Angry Birds Experiential Attractions
Masters of the Universe Return As Characters in Stumble Guys
By Allison Watkinson TLL Reporter Mattel and Scopely have entered a licensing partnership to bring Masters of the Universe to the Stumble Guys battle royale game. This new licensing collaboration is the third time a Mattel-owned franchise has been featured in the Stumble Guys online game. “Masters of the Universe marks our third franchise integration into Stumble … [Read more...] about Masters of the Universe Return As Characters in Stumble Guys
Hybrid Meta in Landmark Deal With Warner For ‘Phygital’ Merchandise
By Gary Symons TLL Editor in Chief Metaverse company Hybrid Meta is going beyond digital, offering 'phygital' products in a partnership with Warner Bros. Discovery Global Consumer Products. Phygital products are those offering both a digital and physical version of an item. For example, a consumer could buy a physical shirt for wear in real life (IRL), and a digital … [Read more...] about Hybrid Meta in Landmark Deal With Warner For ‘Phygital’ Merchandise
Fanroll Signs Major Agreement With Hasbro for Dungeons & Dragons Accessories
By Allison Watkinson TLL Reporter FanRoll has signed a long-term licensing agreement with Hasbro that will begin with an extensive consumer products program for its Dungeons & Dragons brand. Under license by Hasbro and its Wizards of the Coast division, the Fanroll x Dungeons & Dragons collection will feature a wide range of items and styles for tabletop gaming … [Read more...] about Fanroll Signs Major Agreement With Hasbro for Dungeons & Dragons Accessories
Three News Outlets Join Copyright Battle Against ChatGPT Owner OpenAI
By Gary Symons TLL Editor in Chief News outlets The Intercept, Raw Story and AlterNet have filed a lawsuit against OpenAI, joining the fight against unauthorized use of journalism by generative artificial intelligence. The organizations say thousands of their stories were used by OpenAI to train its ChatGPT chatbot to answer questions posed to it by users, essentially using … [Read more...] about Three News Outlets Join Copyright Battle Against ChatGPT Owner OpenAI
Mattel and Rollic Partner on New Mobile Game Based on Barbie
By Allison Watkinson TLL Reporter Mattel has entered a licensing partnership with Rollic to introduce a new, mass-market mobile game based on its Barbie brand. Founded in 2018, Rollic is a game development and publishing label that focuses on free-to-play games for iOS and Android. Rollic became a wholly-owned label of Take Two Interactive's Zynga subsidiary in 2020 … [Read more...] about Mattel and Rollic Partner on New Mobile Game Based on Barbie