By Allison Watkinson TLL Reporter Epic Games has secured a licensing partnership with PowerA for new Fortnite-inspired video game accessories. PowerA is a global interactive technology company that specializes in designing and manufacturing officially licensed gaming accessories. The company's product portfolio includes a wide variety of gaming controllers, cases, … [Read more...] about Fortnite Getting Some ‘Epic’ Gaming Accessories From PowerA
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Feature: How Licensing Works! Turns Classic Stories Into Valuable Modern Brands
By Gary Symons TLL Editor in Chief In the world of licensing, knowledge of the latest trends can be key to a successful business, but there are times when, in the pursuit of the latest viral trend, licensees can overlook the appeal of truly classic brands. That’s the raison d'être behind Licensing Works!, an agency that focuses on classic brands that have been around … [Read more...] about Feature: How Licensing Works! Turns Classic Stories Into Valuable Modern Brands
“Godfather of Soul” James Brown Celebrated With New Apparel Collection
By Gary Symons TLL Editor in Chief Roots of Fight is putting out a new apparel capsule collection inspired by a documentary and album release from the late James Brown. The collection from the high-end streetwear clothier Roots of Fight is being launched in collaboration with the James Brown Estate and licensing agency Perryscope Productions. The launch is timed for the just … [Read more...] about “Godfather of Soul” James Brown Celebrated With New Apparel Collection
Who’s News: New Toyco Wyncor Announces Two Key Hires in Sales
By Gary Symons TLL Editor in Chief The new toy company Wyncor is adding to the company's bench strength, hiring two new sales executives this week. Wyncor announced the appointment of two top sales executives to join the company’s sales team. Ami Dieckman, a former executive at Entertainment One and Just Play, has been named Vice President of Sales for EMEA and APAC, while … [Read more...] about Who’s News: New Toyco Wyncor Announces Two Key Hires in Sales
Sam Edelman Footwear Brand Signs Four New Licensees
By Allison Watkinson TLL Reporter Sam Edelman has partnered with four new licensees to expand its Sam Edelman, Circus NY and Sam & Libby brands. These newly signed licensing partnerships will expand Sam Edelman's fashion labels into additional product categories. “The addition of four new licensees is another growth milestone for Sam Edelman,” said Sam Edelman … [Read more...] about Sam Edelman Footwear Brand Signs Four New Licensees
Youth Fashion Brand Claire’s Engages IMG for Licensing Representation
By Allison Watkinson TLL Reporter The global fashion brand, Claire's Holdings, has appointed IMG as its exclusive worldwide licensing representative. Claire's Holdings is a global fashion brand and retail company that focuses on offering a convenient and affordable shopping experience that is geared towards children, teenagers and youth. The company currently operates … [Read more...] about Youth Fashion Brand Claire’s Engages IMG for Licensing Representation
Warner Music Releases Licensed Soundtrack Album From Alma’s Way
By Allison Watkinson TLL Reporter Fred Rogers Productions and Warner Music Group’s Arts Music division have launched a licensed soundtrack album for the animated children's series, Alma's Way. “I'm thrilled to continue our partnership with Fred Rogers Productions with the release of these great songs from It's Alma's Way! through Arts Music,” said Warner Music Group … [Read more...] about Warner Music Releases Licensed Soundtrack Album From Alma’s Way
Kartoon Studios Licenses Llama Llama for Books and Plush
By Allison Watkinson TLL Reporter Kartoon Studios has expanded its partnership with Penguin Young Readers to launch licensed products from the Llama Llama franchise for the KOHL’s Cares initiative. Based on the book series by author and illustrator Anna Dewdney, Kartoon Studios' Llama Llama is a Netflix Original animated preschool series about early childhood experiences … [Read more...] about Kartoon Studios Licenses Llama Llama for Books and Plush
I’m The Chef Too! Cooks Up A Hot Licensing Deal With Barbie
By Allison Watkinson TLL Reporter I’m The Chef Too! recently entered into a multi-year licensing agreement with Mattel for a collection of educational Barbie baking kits. I’m The Chef Too! is a monthly subscription and adventure kit company that specializes in at-home baking kits that incorporate STEM educational learning concepts. The I’m The Chef Too! product line … [Read more...] about I’m The Chef Too! Cooks Up A Hot Licensing Deal With Barbie
Jel Sert Names Broad Street As Outbound Licensing Agency
By Gary Symons TLL Editor in Chief Food and beverage licensing specialist Broad Street Licensing Group will represent JeL Sert, one of the world's leading manufacturers of powdered drink mixes, dessert mixes, and freezer bars. The Jel Sert Company this week appointed Broad Street as its outbound licensing agency of record. Through its partnership, Broad Street … [Read more...] about Jel Sert Names Broad Street As Outbound Licensing Agency