By Allison Watkinson TLL Reporter Hasbro has announced plans for an extensive array of products, promotions, experiences and content throughout 2024 for the 40th anniversary of its Transformers franchise. “Beloved since its inception in 1984, Transformers has evolved from an innovative toy line into a powerhouse franchise embraced by millions of fans around the world,” … [Read more...] about Hasbro Goes All Out to Celebrate 40 Years of Transformers
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Virtual Brand Group Launches Digital Fashion Line for The Voice
By Allison Watkinson TLL Reporter Virtual Brand Group (VBG) has launched a digital Hype Gear fashion line for The Voice brand on HiberWorld's Ready Player Me avatar creation platform. Ready Player Me is a digital avatar company that offers an embeddable Avatar Creator that metaverse developers can integrate into their apps and games to save time, boost engagement, and … [Read more...] about Virtual Brand Group Launches Digital Fashion Line for The Voice
London’s Savile Row Company Expanding Through Partnership With Brand Liaison
By Allison Watkinson TLL Reporter Savile Row London has appointed The Brand Liaison to expand its North American licensing program into additional product categories. Founded in 1938, Savile Row London is a ready-to-wear apparel brand that is designed and manufactured by the Savile Row Company. The Brand Liaison is a US-based agency that provides licensors and … [Read more...] about London’s Savile Row Company Expanding Through Partnership With Brand Liaison
Starwood Brands Facilitates Key Deal Between RCA and Top Tech
By Allison Watkinson TLL Reporter The RCA consumer technology brand has entered a licensing partnership with Top Tech for an audio and mobile accessories collection. RCA is an American tech brand that was initially founded in 1919 as a joint venture by General Electric, AT&T, Westinghouse and United Fruit Company. A global trademark of Established Inc., the RCA brand … [Read more...] about Starwood Brands Facilitates Key Deal Between RCA and Top Tech
UFC Signs Multi-Year Trading Card Licensing With Fanatics and Topps
By Gary Symons TLL Editor in Chief Mixed martial arts (MMA) giant UFC will again partner with Topps for an exclusive line of collectible trading cards. Topps previously held the license for UFC from 2009 to 2020, and in the intervening years the company was acquired by Fanatics, which quickly became the dominant force in the sector. Now, Topps is stepping back into … [Read more...] about UFC Signs Multi-Year Trading Card Licensing With Fanatics and Topps
Jack Link’s Launch New Flavors Inspired by Fritos Chili Cheese and Flamin’ Hot
Two of the most popular snack brands in America, Jack Link’s and Frito-Lay, have teamed up to create new flavors of meat snacks. The new product line will combine the taste of Fritos Chili Cheese and Flamin’ Hot with Jack Link’s high-quality jerky and cheese sticks. The new products, which include beef jerky, meat sticks, and cheese stick and meat combos, are seasoned … [Read more...] about Jack Link’s Launch New Flavors Inspired by Fritos Chili Cheese and Flamin’ Hot
Bruce Wayne Inspired Home Collection Gives You a Classy Place to Hang Your Bat Cape
By Allison Watkinson TLL Reporter Formitalia Group and Warner Bros. Discovery Global Consumer Products have entered a licensing partnership for a new Bruce Wayne inspired homeware collection. The upcoming Wayne Enterprises home collection will include a wide range of interior design products such as living room furniture, bedroom sets, office furniture, lighting and home … [Read more...] about Bruce Wayne Inspired Home Collection Gives You a Classy Place to Hang Your Bat Cape
Fans Get a Kick Out of Miraculous-Themed Kung Fu Tea Beverages
By Gary Symons TLL Editor in Chief Kung Fu Tea is getting a superpowered boost, launching two new beverages inspired by the animated hit show action-comedy series Miraculous—Tales of Ladybug & Cat Noir. "We are thrilled to join forces with superheroes Ladybug and Cat Noir who are cherished by fans worldwide," said Matthew Poveromo, Marketing Manager, Kung Fu Tea. … [Read more...] about Fans Get a Kick Out of Miraculous-Themed Kung Fu Tea Beverages
Nothing Says I Love You Like Krispy Kreme ‘Dough-Notes’
By Allison Watkinson TLL Reporter Krispy Kreme has launched a new promotional Valentine’s Day collection called Krispy Kreme's Valentine’s Day Dough-Notes. The limited-edition Krispy Kreme collection features four new heart-shaped doughnut varieties called You Color My World, I Love You A Choco-Lot, You’re Berry Sweet and Without You I’d Crumble. The You Color My World … [Read more...] about Nothing Says I Love You Like Krispy Kreme ‘Dough-Notes’
Must Read: Universal Music Calls Time Out on TikTok Agreement
By Gary Symons TLL Editor in Chief Universal Music Group just dropped a bomb on TikTok, saying it will back out of its music licensing agreement with the social media giant. The music publisher, one of the global 'Big Three' that dominates the industry, says it will remove all songs from TikTok, accusing the company of trying to bully them into taking a bad deal over … [Read more...] about Must Read: Universal Music Calls Time Out on TikTok Agreement