The Licensing Letter

U.S.

True Religion Puts Its Faith in Orly for New Footwear Line

By Gary Symons The LA-based jeans and apparel company True Religion will release a new footwear line in partnership with Orly Corporation. The new collection, following the same design cues that have made True Religion a global success story, will launch in Fall 2024. “As we continue to broaden our lifestyle portfolio, we’re pleased to enter into a new footwear partnership,” … [Read more...] about True Religion Puts Its Faith in Orly for New Footwear Line

Billabong Works With Coral Gardeners on Reef Restoration

By Allison Watkinson TLL Reporter Billabong has partnered with Coral Gardeners for a collaborative beachwear collection to raise awareness for ocean conservation. Founded in 2017 in Mo’orea by Titouan Bernicot, Coral Gardeners is an ocean conservation organization that was created to help restore the world's rapidly declining coral reef ecosystems by planting … [Read more...] about Billabong Works With Coral Gardeners on Reef Restoration

Underscore Talent Creates Culinary Division Headed by Noah Swimmer

By Gary Symons TLL Editor in Chief The agency Underscore Talent has created a new division devoted exclusively to culinary talent, such as celebrity chefs, food bloggers, writers and influencers. The new culinary division will be headed by Noah Swimmer, who was also recently promoted to become a partner of the company. "Featuring more than forty top food creators, … [Read more...] about Underscore Talent Creates Culinary Division Headed by Noah Swimmer

Popeye Celebrates 95 Years With First National Day in His Name

By Gary Symons TLL Editor in Chief Hope you've been eating your spinach, because today (Jan. 17) is National Popeye the Sailor Man Day! Popeye, as one of the most venerable and popular characters in American cartoon history, is celebrating his 95th anniversary this year, and it's been marked with a pair of notable honors. The first came from the official National … [Read more...] about Popeye Celebrates 95 Years With First National Day in His Name

BBC Studios and Minecraft Team Up For Game Based On Planet Earth

By Allison Watkinson TLL Reporter BBC Studios and Minecraft Education have teamed up once again for a new licensed game called Planet Earth III Minecraft World. Minecraft Education is the game-based learning division of Mojang Studios and Xbox Game Studios online gaming platform, Minecraft. The division develops and produces creative game-based content that covers a … [Read more...] about BBC Studios and Minecraft Team Up For Game Based On Planet Earth

Artist/Designer Nikki Chu To Release Collection for Leftbank Art

By Gary Symons TLL Editor in Chief The The celebrated American interior designer and artist Nikki Chu and wall décor company Leftbank Art will debut a new collection at the Atlanta Market. The big reveal will also be on display at the upcoming Las Vegas Market, showing off a stunning new 22-piece collection that features the celebrity designers' signature style of … [Read more...] about Artist/Designer Nikki Chu To Release Collection for Leftbank Art

Dumbgood Monkeys Around With Paul Frank Apparel Collection

By Allison Watkinson TLL Reporter The Dumbgood retail company has released a licensed apparel collection that is inspired by Paul Frank's Julius the Monkey character brand. The new Julius the Monkey collection includes a wide variety of apparel and accessories such as hats, t-shirts, hoodies, sweatpants, jackets, crossbody bags and a coin purse. All of the products … [Read more...] about Dumbgood Monkeys Around With Paul Frank Apparel Collection

Cosworth Licensing Campaign Celebrates 65 Years of Automotive Excellence

By Allison Watkinson TLL Reporter The British auto brand Cosworth is marking 65 years of innovation with a new licensing program led by Faster Brands. Cosworth is one of the world's leading designers of engines and advanced automotive components. The company has a rich and storied history designing engines for world famous Formula 1 racing teams, and developing … [Read more...] about Cosworth Licensing Campaign Celebrates 65 Years of Automotive Excellence

Pac-Man Taking a Bite Out of The Stumble Guys In New Gaming Mashup

By Allison Watkinson TLL Reporter Scopely has entered a licensing partnership with Bandai Namco to bring Pac-Man branded content to the Stumble Guys video game. Pac-Man is a long-running arcade video game franchise that was initially released in 1980 by Bandai Namco. Since its initial release, the franchise has grown to include numerous console games, licensed consumer … [Read more...] about Pac-Man Taking a Bite Out of The Stumble Guys In New Gaming Mashup