By Gary Symons TLL Editor in Chief Several large French newspapers have filed suit against the social media platform X, alleging it is running their content without payment. The lawsuit was jointly filed against the Elon Musk-owned social media company by some of the top newspapers in the country, including Le Figaro, Les Echos, Le Parisien and Le Monde, in addition to … [Read more...] about French News Media Suing X Over Copyright Infringement
U.S.
“Mama Mia!” Super Mario in Sweet Deal With Hershey
By Allison Watkinson TLL Reporter The Hershey Company and Nintendo of America are launching licensed Kit Kat and Jolly Rancher candy packages that feature characters from Super Mario. The limited-edition Kit Kat and Jolly Rancher packaging includes a wide variety of licensed Mario characters from the franchises' Super Mario Bros. Wonder and Mario Kart 8 Deluxe … [Read more...] about “Mama Mia!” Super Mario in Sweet Deal With Hershey
Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’
By Gary Symons TLL Editor in Chief The licensing powerhouse Barbie has just inked deals for a Barbie-themed 'StreamHouse' with Verizon, and a licensed doll likeness of prima ballerina Maria Tallchief. Barbie's collaboration with Verizon is the brand's first, and will see the iconic character's DreamHouse transformed into a StreamHouse, demonstrating Verizon's range of … [Read more...] about Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’
People of Play Name Winners of the TAGIE Awards
By Allison Watkinson TLL Reporter People of Play has celebrated the winners and honorees of this year's TAGIE awards during a live award ceremony on November 8, 2024. The winners and honorees of the 2024 Toy & Game International Excellence awards includes design teams, companies and professionals across several distinct award categories related to the global toy and … [Read more...] about People of Play Name Winners of the TAGIE Awards
Who’s News: Jenna Bromberg to Head Marketing & Licensing for Papa John’s
By Allison Watkinson TLL Reporter Papa John's International has appointed Jenna Bromberg to serve as the company's new chief marketing officer. Bromberg will also be responsible for overall management of the company's brand licensing program. “Jenna’s track record of building strong brands and driving innovative marketing campaigns makes her the ideal leader to help … [Read more...] about Who’s News: Jenna Bromberg to Head Marketing & Licensing for Papa John’s
Surf Brand Hurley Partners With Drumming Legend Travis Barker
By Gary Symons TLL Editor in Chief Drum roll please! The surfing and pop culture brand Hurley has just announced a partnership with the legendary drummer and music producer Travis Barker. Hurley and Barker will be releasing a licensed fashion collection in 2025, and Barker will also be representing Hurley as its brand ambassador. The partnership is a natural … [Read more...] about Surf Brand Hurley Partners With Drumming Legend Travis Barker
Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere
TLL Staff In a creative collaboration with Universal Pictures, Lexus has revealed two custom-wrapped vehicles inspired by the beloved witches of Oz in the upcoming cinematic adaptation of Wicked. Set to make their debut at the green-carpet premiere on November 9 at the Dorothy Chandler Pavilion in Los Angeles, the eye-catching Elphaba TX and Glinda TX models channel the … [Read more...] about Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere
Hasbro Targets Older Customers With Age-Inclusive Games
By Gary Symons TLL Editor in Chief Hasbro says older people need to have fun just as much as kids, and is working on a range of age-inclusive games for the young at heart. The fourth of those games, TABOO Charades, has been redesigned by Hasbro's partner Ageless Innovation, a global company devoted to reimagining how we positively live and age together through the … [Read more...] about Hasbro Targets Older Customers With Age-Inclusive Games
Hasbro Women Innovators of Play Announces Challenge Details
TLL Staff Hasbro is opening up opportunities for female toy and game inventors by inviting them to join their Women Innovators of Play Challenge. The challenge follows the Women Innovators of Play conference in October with a goal of finding the next great woman-led mass market toy or game. Ideas will be judged on innovation, mass marketability, fun factor and … [Read more...] about Hasbro Women Innovators of Play Announces Challenge Details
Who’s News: Licensing Vet Alice Burden Joins Toon2Tango As Creative Director
By Allison Watkinson TLL Reporter Toon2Tango has appointed Alice Burden as the company's new creative producer. In her new role, Burden will be responsible for leading the company's strategic and creative direction across Toon2Tango's portfolio of children's entertainment IPs. "We are thrilled to welcome Alice on board," said Toon2Tango CCO, Jo Daris. "Having worked … [Read more...] about Who’s News: Licensing Vet Alice Burden Joins Toon2Tango As Creative Director