By Gary Symons TLL Editor in Chief If you want to grow your licensing opportunities, Christopher Palumbo would argue you might want to check out the people who know the most about growing, namely, farmers. Palumbo is an officer and one of the founders at Goldenberry Farms, a fascinating experiment in sustainable agriculture that has grown at a blistering pace since it was … [Read more...] about Must Read: Goldenberry Farms Offers Unique Benefits for Licensing Partners in Food & Beverage
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In Memoriam: Global Toy Industry Mourns Passing of Richard Gottlieb
Editor's Note, from Gary Symons, editor at The Licensing Letter. It is with sadness that we at TLL heard the news of our friend and colleague Richard Gottlieb passing away. The CEO at Global Toy Experts and Global Toy News was among the very first people to call me when I started working at The Licensing Letter. Richard was incredibly knowledgeable about the industry, so … [Read more...] about In Memoriam: Global Toy Industry Mourns Passing of Richard Gottlieb
Kole Imports Creates Market for Your Excess Products
By Gary Symons TLL Editor in Chief Most of the time, The Licensing Letter writes about the licensing deals that go well and succeed. But, what happens when a product doesn’t succeed, and your company or client ends up with thousands of consumer products that can’t be sold through your retail network? That’s where Kole Imports comes in, as a company that buys up excess … [Read more...] about Kole Imports Creates Market for Your Excess Products
Little People Take a Dark Turn With Stranger Things Collection
TLL Staff The festive season approaches with many of the big holidays of the year like Thanksgiving, Black Friday, Hannukah, Christmas, Kwanza, and of course, National Stranger Things Day. Fisher-Price is marking the big day with a newly released Little People Collector set based on the events and characters of the massive Netflix hit Stranger Things. There will be three … [Read more...] about Little People Take a Dark Turn With Stranger Things Collection
Disney to Acquire Remaining Stake in Hulu for $8.6 Billion
By Gary Symons TLL Editor in Chief The Walt Disney Company says it will acquire the remaining 33% of shares in Hulu from NBC Universal to increase its streaming content. Disney and NBCU have co-owned the company for some years now, but the House of Mouse now says NBCU parent company Comcast exercised its right under an agreed-upon 'put-call' arrangement to sell its remaining … [Read more...] about Disney to Acquire Remaining Stake in Hulu for $8.6 Billion
Warner Celebrates 20th Anniversary of ‘Elf’ For The Holiday Season
By Gary Symons TLL Editor in Chief It's time to break out the pointy green boots and cook up a mess of spaghetti with candy, as Warner Bros. celebrates the holiday season by marking the 20th anniversary of Elf. A Christmas favorite starring Will Ferrell as Buddy the oversized elf, the film will deliver a big sack of new gifts for fans this year through various licensing … [Read more...] about Warner Celebrates 20th Anniversary of ‘Elf’ For The Holiday Season
Taste Beauty and Hershey’s Delectable New Beauty Organizers From Caboodles
TLL Staff Taste Beauty has announced a collaboration with Caboodles and Hershey for a sweet new beauty organizer, just in time for the holiday season. The collaboration features the popular design of Caboodles beauty organizers filled with beauty products that are based on three Hershey-based themes. They include Hershey, Sour Patch Kids, and Fruity Pebbles. “We are … [Read more...] about Taste Beauty and Hershey’s Delectable New Beauty Organizers From Caboodles
NERF XPerience Expands to China in Hasbro x Kingsmen Partnership
By Gary Symons TLL Editor in Chief Hasbro and Kingsmen Creatives are expanding their NERF Xperience brand into China, starting with an entertainment centre in Beijing. NERF is one of the eight core division that Hasbro is focusing on under its new strategic plan, aiming to turn it into a billion dollar brand. That quest has gotten a boost with the partnership … [Read more...] about NERF XPerience Expands to China in Hasbro x Kingsmen Partnership
Cloudco Launches Shoutouts For Personalized Messages to Fans
By Gary Symons TLL Editor in Chief Fans of the Care Bears will soon have the opportunity to enjoy personalized messages from the loveable, rainbow-hued bruins. Brand owner Cloudco Entertainment is working with 'instant animation' tech company Aquifer Motion to launch Care Bears Shoutouts, a heartwarming initiative that offers personalized animated video shorts … [Read more...] about Cloudco Launches Shoutouts For Personalized Messages to Fans
Princess Sam Appoints Visano Management as Agent for Tara Duncan
By Allison Watkinson TLL Reporter Princess Sam Consumer Products has appointed a licensing agent for the children’s animated adventure-comedy-fantasy hit Tara Duncan in two key markets: Canada and Mexico. Visano Management, led by respected industry figure Tanya Visano, will handle licensing for the fast-growing property in these important North American … [Read more...] about Princess Sam Appoints Visano Management as Agent for Tara Duncan