By TLL Staff Popeyes has launched a new version of its game-changing chicken sandwich through a partnership with Truff, a California-based hot sauce brand. The sandwich features Popeyes’ original chicken sandwich topped with Truff’s Spicy Mayo, which includes red jalapeno, mayo and black winter truffle. The mayonnaise is also available for purchase on digital channels for … [Read more...] about See if You’re ‘Truff Enough’ For Popeye’s Spicy New Sandwich
U.S.
Panini America Signs New NIL Partnership With Volleyball Star Lexi Rodriguez
By Allison WatkinsonTLL ReporterPanini America has signed a new NIL licensing partnership with All-America volleyball player Lexi Rodriguez from the University of Nebraska.The new partnership with Rodriguez represents Panini’s first name, image, and likeness (NIL) partnership with a female collegiate athlete.Rodriguez will be featured in a line of limited-edition collectible … [Read more...] about Panini America Signs New NIL Partnership With Volleyball Star Lexi Rodriguez
Wurlitzer and Sound Leisure Join in a Harmonious Jukebox Partnership
By Gary Symons TLL Editor in Chief Music fans who love the retro sound of vinyl records, may want to look at the ultimate in music nostalgia from Wurlitzer. The venerable music company has partnered with Sound Leisure to bring jukeboxes back in a move that combines the timeless design from one, with the advanced engineering of the other. “Our shared passion for … [Read more...] about Wurlitzer and Sound Leisure Join in a Harmonious Jukebox Partnership
Hasbro Renews TOMY Partnership to Launch Next-Gen BEYBLADE Line
By Allison Watkinson TLL Reporter Hasbro has just renewed its long-standing partnership with TOMY Company, T-Licensing Inc and ADK Emotions NY to launch BEYBLADE X, the next generation of BEYBLADE products. Following a July debut in Japan, these much-anticipated Generation 4 Beyblade products will see a global launch in Fall 2024, coinciding with the brand's 25th … [Read more...] about Hasbro Renews TOMY Partnership to Launch Next-Gen BEYBLADE Line
Kraft Heinz Becomes Primary Manufacturer for Taco Bell Retail Products
By Allison Watkinson TLL Reporter Taco Bell has made a major move in its retail food product division, appointing Kraft Heinz as its primary manufacturer. It's also a big deal even for a food and beverage giant like Kraft Heinz, which is doubling down hard on the Mexican cuisine category. The partners say the goal is to provide more consumers the opportunity to enjoy Taco … [Read more...] about Kraft Heinz Becomes Primary Manufacturer for Taco Bell Retail Products
Travis Kelce Scores With Frozen BBQ Meal Entrees at Walmart
By Gary Symons TLL Editor in Chief Kansas City Chief's star tight end Travis Kelce—aka Taylor Swift's boyfriend—has a new line of frozen BBQ dinners at Walmart. Kelce is said to love Kansas City barbecue almost as much as certain pop stars, as it's rumored he can often be found at Joe’s Kansas City Bar-B-Que enjoying the burnt ends or meat-packed Z-Man … [Read more...] about Travis Kelce Scores With Frozen BBQ Meal Entrees at Walmart
Apparel License for Muhammed Ali, Elvis and Marilyn Monroe Awarded to Poetic Brands
By Allison Watkinson TLL Reporter Poetic Brands has received a pan-European license for apparel celebrating Muhammad Ali, Elvis Presley and Marilyn Monroe. Poetic is a specialist apparel licensee for adults, kids and baby wear, and won the license from Authentic Brands Group, a licensing giant that owns the IP for the three 20th century icons. ABG owns more than 50 … [Read more...] about Apparel License for Muhammed Ali, Elvis and Marilyn Monroe Awarded to Poetic Brands
Ferrara Candy Company to Acquire Jelly Belly in Sweet Deal
By Gary Symons TLL Editor in Chief The Ferrara Candy Company says it has reached an agreement to acquire the Jelly Belly Candy Company through its holding company CTH Invest. “Our dedication to creating high-quality, innovative sugar confections for the world and our deep relationships with retailers aligns perfectly with the Jelly Belly track record and passion for … [Read more...] about Ferrara Candy Company to Acquire Jelly Belly in Sweet Deal
Fashion Angels, Me & The Bees Launch Lemonade Stand Starter Kit
By Gary Symons TLL Editor in Chief Walmart is offering a Lemonade Stand Starter Kit to allow kids to follow in the footsteps of lemonade entrepreneur Mikhaila Ulmer. Ulmer is a legendary young enterpreneur who started a lemonade stand in her front yard in Austin, Texas in 2009, when she was only four years old. She has since grown the business to a national brand with … [Read more...] about Fashion Angels, Me & The Bees Launch Lemonade Stand Starter Kit
Spalding and Crayola Launch ‘Doodles to Dribbles’ Basketball Collaboration
TLL Staff Spalding has announced a new partnership with Crayola to encourage fans to unleash their creativity on basketball accessories. Spalding is the leading provider of basketball equipment in the world, and has partnered with Crayola to bring some creative fun to the sport. The companies say their goal is to inspire younger fans with exclusive new products, from colorful … [Read more...] about Spalding and Crayola Launch ‘Doodles to Dribbles’ Basketball Collaboration