By Allison Watkinson TLL Reporter Free Rein Coffee and Stetson have announced a collaborative partnership for two limited-edition, co-branded Cowboy Coffee Kits. Available in either Ground Beans or Pod versions, each Cowboy Coffee Kit features a unique coffee blend called Trailblazer that is packaged in an exclusive gift set that contains two locally-crafted ceramic … [Read more...] about Free Rein x Stetson Cowboy Coffee Puts the Yee-Haw in Your Mornings
U.S.
Ono Hawaiian BBQ and Disney Launch Moana 2 Ono Keiki Kids’ Meal
By Allison Watkinson TLL Reporter Ono Hawaiian BBQ and Walt Disney Animation Studios have launched a collaborative partnership for a new Moana 2 Ono Keiki meal. Founded in 2002, Ono Hawaiian BBQ is a casual restaurant known for its Hawaiian cuisine-inspired dishes that are prepared from scratch daily and grilled to order. The licensing promotion between Ono Hawaiian … [Read more...] about Ono Hawaiian BBQ and Disney Launch Moana 2 Ono Keiki Kids’ Meal
Lego Making Three Licensed Live-Action Movies With Universal
By Gary Symons TLL Editor in Chief The Lego Group will be making three new movies with Universal PIctures, helmed by A-List directors Jake Kasdan, Patty Jenkins and Attack the Block filmmaker Joe Cornish. The news was revealed as an exclusive from the entertainment publication Deadline, which says the plots of the still untitled movies are still being kept under … [Read more...] about Lego Making Three Licensed Live-Action Movies With Universal
CBS in Legal ‘Jeopardy’ Due To Sony’s Game Show Lawsuit
By Gary Symons TLL Editor in Chief Sony Pictures Television is suing CBS, claiming the network failed to meet its contract obligations for popular game shows Jeopardy! and Wheel of Fortune. As well, Sony alleges CBS entered into unauthorized distribution deals in foreign markets. “As stated in our complaint, CBS has been egregiously undercutting the value and profitability … [Read more...] about CBS in Legal ‘Jeopardy’ Due To Sony’s Game Show Lawsuit
The Met and Sedar Global Partner on Licensed Home Goods
By Allison Watkinson TLL Reporter The Met has partnered with Sedar Global for a collaborative home goods collection that features licensed art pieces from The Met's archive. The collaborative partnership will encompass multiple distinct product ranges that focus on different artistic themes. The licensed collections will include a range of product categories such as … [Read more...] about The Met and Sedar Global Partner on Licensed Home Goods
Virtual Vote on Roblox Giving Gen Z Voters a Voice and a Choice
By Gary Symons TLL Editor in Chief A new program on Roblox called 'Virtual Vote' is helping give young voters a voice, and could even swing the presidential election. Virtual Vote is described as the world's first immersive Generation Z voter awareness campaign. On October 7, the Virtual Vote program was launched on the Roblox platform, led by founder Justin W. … [Read more...] about Virtual Vote on Roblox Giving Gen Z Voters a Voice and a Choice
TLL Reports Increases in Reader and Ad Engagement
TLL Staff The Licensing Letter has seen a massive uptick in both reader and advertising engagement, according to the company's head of advertising sales, Ingrid Dilschneider. "The growth our platforms have seen with open and click-through rates has been nothing short of phenomenal," Dilschneider said. "I've been in the marketing industry for a long time, and I haven't … [Read more...] about TLL Reports Increases in Reader and Ad Engagement
Anti Social Fashion Inspired by the Goodyear Blimp
By Allison Watkinson TLL Reporter Anti Social Social Club (ASSC) has launched a collaborative licensing partnership with Goodyear for a limited-edition fashion collection inspired by the Goodyear blimp. The products included in the Goodyear x ASSC capsule collection will be a range of t-shirts, hoodies, license plate frames, spork-tek hats and stainless-steel … [Read more...] about Anti Social Fashion Inspired by the Goodyear Blimp
Soundboard Provides Millions of Pre-Cleared Music Tracks for Video Games
By Gary Symons TLL Editor in Chief Anyone who has developed a video game knows it's a serious pain in the you-know-what to license music from famous artists. But a company called STYNGR has come up with a solution. STYNGR has just launched 'Soundboard, which it describes as a "scalable music product allowing players to personalize their in-game experiences with … [Read more...] about Soundboard Provides Millions of Pre-Cleared Music Tracks for Video Games
Anh Do’s ‘Wolf Girl’ Licensed for Film Adaptation by Rose Byrne
By Allison Watkinson TLL Reporter Dollhouse Pictures and Foundation Media have launched a partnership to produce a licensed film adaptation of Anh Do's bestselling novel series Wolf Girl. “The Wolf Girl book series has brought joy to millions of children around the world,” said Anh Do. "This film adaptation will bring happiness to millions more. I’m absolutely … [Read more...] about Anh Do’s ‘Wolf Girl’ Licensed for Film Adaptation by Rose Byrne