The 'Queen of Cakes' has whipped up a line of new baking products in a licensing collaboration with bakery cafe Paris Baguette and coffee giant Lavazza. Yolanda Gampp (pictured above) is also known as a judge of FOX TV's Crime Scene Kitchen and is the co-founder of How To Cake It, a popular baking education brand. She worked with the expert chefs from Paris Baguette to … [Read more...] about Paris Baguette Cooks Up Licensing Deal With Lavazza
U.S.
Major League Soccer Stadiums Ink Concert Deal With Terrapin Station
By Allison Watkinson TLL Reporter Sony Music's Terrapin Station Entertainment subsidiary has secured a collective partnership with nine Major League Soccer teams for its Terrapin Station Sports division. Terrapin Station Entertainment is an artist management and tour production company with expertise in management, sports facility consulting, brand experiences, family … [Read more...] about Major League Soccer Stadiums Ink Concert Deal With Terrapin Station
Metaverse: Teletubbies Become Fashion Icons on Second Life
By Allison Watkinson TLL Reporter House of Blueberry and WildBrain are releasing an exclusive virtual Teletubbies clothing collection for the Second Life metaverse platform. Second Life is an online multimedia metaverse platform that was developed and launched by Linden Labs in 2003. The virtual Teletubbies clothing collection includes more than a 130 items that can … [Read more...] about Metaverse: Teletubbies Become Fashion Icons on Second Life
Licensing Expo Reports 13% Increase in Attendees
By Gary Symons TLL Editor in Chief The numbers are out, and Licensing Expo is reporting the 2023 trade show has been the most successful in years, growing 13%. That news came as a bit of a surprise to me, as my impression on the show floor was that it seemed less crowded than last year. However, Expo's official tally of unique visitors to the trade show floor showed … [Read more...] about Licensing Expo Reports 13% Increase in Attendees
Licensing Awards and Licensing Expo Wrap
By Gary Symons TLL Editor in Chief I just got back from Licensing Expo after a cancelled flight and a 24-hour nightmare marathon flight from Las Vegas to Vancouver (Thanks Air Canada!), but my head is still buzzing from all the excitement of the world's largest licensing show. Licensing Expo appeared to be smaller this year, but the deal flow was going hot and heavy, … [Read more...] about Licensing Awards and Licensing Expo Wrap
Earthbound Expands Girl Scouts Program with Carnation Breakfast Essentials Deal
By Allison WatkinsonTLL ReporterEarthbound Brands has secured a licensing partnership between Carnation Breakfast Essentials and Girl Scout Cookies for Thin Mints and Coconut Caramel flavored nutritional drinks. Earthbound Brands is a full-service brand management, product development, and licensing agency.The agency brokered the licensing deal with Carnation Breakfast … [Read more...] about Earthbound Expands Girl Scouts Program with Carnation Breakfast Essentials Deal
Compass Coffee Talk Podcast to Feature A Dozen Cousins CEO Ibraheem Basir
By Allison WatkinsonTLL ReporterThe Compass Coffee Talk podcast has secured a guest appearance from Ibraheem Basir, the founder and CEO of sustainable food brand A Dozen Cousins. Hosted by Bill Capsalis and Steven Hoffman, Compass Coffee Talk features conversations with executives from the natural and eco-friendly CPG (consumer packaged goods) industry. The information provided … [Read more...] about Compass Coffee Talk Podcast to Feature A Dozen Cousins CEO Ibraheem Basir
Funko and Blockbuster Partner On Retro Video Store Collectibles
By Allison WatkinsonTLL ReporterFunko has partnered with Blockbuster on a nostalgic video store collectibles line called Rewind for its Fun on the Run promotional event. Blockbuster LLC is an American brand that is currently owned by the satellite TV provider, Dish Network. The brand was originally founded in 1985 as a VHS rental store chain called Blockbuster Video.As of 2019, … [Read more...] about Funko and Blockbuster Partner On Retro Video Store Collectibles
TLL Feature: The Royalty Report a Delicious Take on Licensing
By Gary Symons TLL Editor in Chief It might be due to my own history as a broadcast journalist, but I’ve quickly become a fan of a new podcast, The Royalty Report, by licensing exec Peter Cross of Broad Street Licensing Group and marketing guru Trevor Graham. The premise is a bit like The Hot Ones, the popular interview podcast in which celebrities try to form halfway … [Read more...] about TLL Feature: The Royalty Report a Delicious Take on Licensing
JPatton: The Company That Fiercely Protects Your Brand
Visit the JPatton booth A180 this year at Licensing Expo. By Gary Symons TLL Editor in Chief In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand protection, only to pay for it later in terms of reputational damage, … [Read more...] about JPatton: The Company That Fiercely Protects Your Brand