The Licensing Letter

U.S.

My Little Pony Releases Hoof-Tappin’ Music Video and EP

By Allison Watkinson TLL Reporter Hasbro's eOne studio has released a new music video and EP for the My Little Pony brand to promote its upcoming Netflix content. The Bridlewoodstock EP includes five new songs from the Netflix series My Little Pony: Make Your Mark, My Little Pony: Tell your Tale, and the upcoming music festival-themed special, Bridlewoodstock. The … [Read more...] about My Little Pony Releases Hoof-Tappin’ Music Video and EP

Authentic Brands Acquires IP of Hunter Boot’s Brand

By Allison Watkinson TLL Reporter Authentic Brands Group has acquired the intellectual property of the British outdoor lifestyle brand Hunter. The Hunter lifestyle brand currently offers an extensive collection of footwear, outerwear, bags and accessories designed for outdoor performance in both rural and urban environments. To support Hunter's international … [Read more...] about Authentic Brands Acquires IP of Hunter Boot’s Brand

Celebrate Rainbow Brite’s Birthday With Earthbound Brands at Licensing Expo!

Rainbow Brite is brighter than ever! With the growing demand for nostalgic properties, Rainbow Brite is making a statement for her 40th birthday by expanding her consumer products licensing program. Celebrate her birthday at the Licensing Expo Opening Night Party on Tuesday June 13th. For all licensing opportunities, contact Jacob Cohen at Earthbound Brands … [Read more...] about Celebrate Rainbow Brite’s Birthday With Earthbound Brands at Licensing Expo!

Batman-Based Augmented Reality Game First of Its Kind

By Gary Symons TLL Editor in Chief Game makers Infinite Rabbit Holes has released a game based on Arkham Asylum that is half board game, half augmented reality. The company describes the officially DC-licensed game Arkham Asylum Files: Panic in Gotham City as "board game meets escape room." The idea and technology behind the game are quite fascinating, as it includes … [Read more...] about Batman-Based Augmented Reality Game First of Its Kind

Jewel Appointed to Rep Tea Forté’s Steaming Hot Brands

By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been appointed to represent the Tea Forté brand for its global licensing program. “After successfully partnering with Jewel on our New York Botanical Garden curated collections, we are excited about the new possibilities for our product in the licensing sphere," said Tea Forté SVP, Jill Piscopo. Tea … [Read more...] about Jewel Appointed to Rep Tea Forté’s Steaming Hot Brands

Moxie on a Tear, Signing Up Multiple New Licensing Clients

By Gary Symons TLL Editor in Chief The licensing agency Moxie & Co. goes into this month's Licensing Expo on a hot streak, signing up several major clients. That list includes the delivery giant FedEx, in what to our knowledge is their first major licensing campaign, as well as Hamilton Beach, the PBS network station WGBH, and the acclaimed artist Romare … [Read more...] about Moxie on a Tear, Signing Up Multiple New Licensing Clients

Hasbro and Amazon Stage Transformers Fan Event in Brooklyn

By Allison Watkinson TLL Reporter Hasbro has partnered with Amazon for a special fan event to promote the upcoming theatrical release of Transformers: Rise of the Beasts. The Transformers: Battle in Brooklyn fan event will feature an Amazon-exclusive product showcase, a Transformers-themed street mural, online activations, food trucks, and more. "We are thrilled to … [Read more...] about Hasbro and Amazon Stage Transformers Fan Event in Brooklyn

IMC Licensing to Represent Childbirth Educator Lamaze International

By Allison Watkinson TLL Reporter The non-profit association Lamaze International has appointed IMC Licensing as its exclusive brand licensing agency. Lamaze is a non-profit organization that was formerly known as the American Society for Psychoprophylaxis in Obstetrics. The organization offers support to healthcare professionals and families through evidence-based … [Read more...] about IMC Licensing to Represent Childbirth Educator Lamaze International

Ethereum Worlds Announces Launch of Virtual Luxury Apartments

By Gary Symons TLL Editor in Chief There's a new player in the metaverse, as Ethereum Worlds announced the release of their MVP (Minimum Viable Product) for their community-focused Metaverse platform, Ethereum Towers. "Our metaverse platform has the potential to revolutionize the virtual real estate industry by providing an immersive and unparalleled experience for our … [Read more...] about Ethereum Worlds Announces Launch of Virtual Luxury Apartments