By Allison Watkinson TLL Reporter Hershey's Jolly Rancher brand has partnered with Beautify Earth for limited-edition Jolly Rancher Gummies packaging and public murals by street artists. Beautify Earth is a creative licensing agency that connects brands with local artists for public murals, packaging and digital storytelling. The new limited-edition packaging features … [Read more...] about Jolly Rancher Partners With Beautify Earth
U.S.
Millie Bobby Brown Goes to the Dogs With Kanine Pets Collab
Stranger Things star Millie Bobby Brown has signed a licensing deal with Kanine Group, through her company florence by mills. The agreement, negotiated by Bobby Brown's licensing agency IMG, is for a long-term pet apparel and accessories agreement with Kanine Group subsidiary Kanine Pets World Limited. The exclusive license covers the design, production and distribution … [Read more...] about Millie Bobby Brown Goes to the Dogs With Kanine Pets Collab
GBH Appoints Moxie For Brand Representation
By Allison Watkinson TLL Reporter GBH has appointed Moxie and Co. as its exclusive global licensing agent for all brand extensions into consumer goods, merchandise, and promotional tie-ins. GBH is a US-based, multiplatform production company that creates public and primetime media content for broadcasters such as PBS, NPR and PRX. “For more than 50 years, GBH has … [Read more...] about GBH Appoints Moxie For Brand Representation
Knockout Comics Adaptation of Creed Films Coming From BOOM! Studios
By Gary Symons TLL Editor in Chief BOOM! Studios will release a four-issue limited comic book series based on the Creed film franchise from MGM. The comic adaptation is being produced in collaboration with the MGM studio, Creed star Michael B. Jordan's production company, Outlier Society, and Chartoff-Winkler. Jordan is also the director and producer of the recent … [Read more...] about Knockout Comics Adaptation of Creed Films Coming From BOOM! Studios
Homme+Femme Horsing Around With Kentucky Derby Collection
By Allison Watkinson TLL Reporter Homme+Femme has launched its second licensing collaboration with Churchill Downs for an official Kentucky Derby merchandise collection. Homme+Femme is a streetwear brand that takes inspiration from Black culture, 90s hip hop & rap, and pop-culture to create high-quality apparel and accessories. The brand is using the new Kentucky … [Read more...] about Homme+Femme Horsing Around With Kentucky Derby Collection
Streaming: TheSoul Publishing Shows to Air on FreeTV
Olympusat's FreeTV is expanding its streaming offerings by adding seven offerings from TheSoul Publishing. The deal includes six of TheSoul's most popular programs, including Bright Side, Slick Slime Sam, 5-Minute Crafts, TeenVee, La La Life, and 123 GO! As well, TheSoul's Spanish language channel Genial will be included on the FreeTV network. FreeTV is Olympusat’s … [Read more...] about Streaming: TheSoul Publishing Shows to Air on FreeTV
Toy Industry: Mattel and Hasbro Post Losses As Consumer Spending Declines
By Gary Symons TLL Editor in Chief Mattel and Hasbro reported double digit decline in revenues, confirming a slow-down in the toy sector and consumer goods generally. The drop follows years of strong performance in the toy industry, partly due to parents spending more on toys to entertain the young 'uns at home during the COVID-19 pandemic. Now, however, high … [Read more...] about Toy Industry: Mattel and Hasbro Post Losses As Consumer Spending Declines
Manic Panic Releases Hair Raising Hot Sauces With Jade City Foods
By Allison Watkinson TLL Reporter Jade City Foods and Manic Panic have entered a licensing partnership for coffees and hot sauces inspired by Manic Panic hair dyes. Founded in 2021, Jade City Foods specializes in creating, developing, and marketing food and beverage products in collaboration with pop-culture brands. The company uses crops from environmentally-friendly … [Read more...] about Manic Panic Releases Hair Raising Hot Sauces With Jade City Foods
News Alert: Disney Sues Florida Governor Ron DeSantis
Lawsuit Filed After DeSantis-Appointed Board Voids Theme Park Agreement The Walt Disney Company has filed suit against Florida Governor Ron DeSantis for violating its First Amendment rights to free speech. The lawsuit accuses the governor of conducting a “targeted campaign of government retaliation” as punishment for the company’s decision to speak out against Florida's … [Read more...] about News Alert: Disney Sues Florida Governor Ron DeSantis
Space Invaders Takes Over a Galaxy of Licensing Deals
By Allison Watkinson TLL Reporter WildBrain CPLG has secured several licensing partnerships for Taito’s Space Invaders arcade brand on behalf of Square Enix Ltd. Space Invaders is an arcade game that was originally manufactured by the Japanese company Taito, which was acquired by Square Enix Holdings Co. Ltd. as a wholly-owned subsidiary in 2006. “The 45th anniversary … [Read more...] about Space Invaders Takes Over a Galaxy of Licensing Deals