By Gary Symons TLL Editor in Chief Toymakers Mattel and Hasbro have obviously decided companies do better when they play well together. This week Hasbro and Mattel revealed they have signed multi-year licensing agreements for some of their most popular toy brands. Hasbro, Inc. (NASDAQ: HAS) and Mattel, Inc. (NASDAQ: MAT) announced that they have entered into multi-year … [Read more...] about Say What Now? Rivals Mattel and Hasbro Enter Into Major Licensing Deal
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Video Gaming: Mercedes-Benz Adds Angry Birds for Playful Passengers
By Allison Watkinson TLL Reporter Rovio Entertainment has partnered with Mercedes-Benz to bring the Angry Birds game to the new Mercedes-Benz E-Class model. The new partnership will make the Angry Birds game available on the dashboard touchscreen of the Mercedes-Benz E-Class sedan through the automotive App Store, Faurecia Aptoide. The dashboard touchscreen in the new … [Read more...] about Video Gaming: Mercedes-Benz Adds Angry Birds for Playful Passengers
Winners Named in Rube Goldberg’s Lunchables Contest
By Allison Watkinson TLL Reporter The Rube Goldberg Institute and Lunchables have crowned the top 10 winners for the 2023 Rube Goldberg Machine x Lunchables Contest. The official 2023 task challenged 140 teams to engineer imaginative and convoluted machines that can assemble a Kraft Heinz Lunchable product. Thousands of kids and teens from around the world participated in … [Read more...] about Winners Named in Rube Goldberg’s Lunchables Contest
Expo: Finalists Announced for Licensing Excellence Awards
By Allison Watkinson TLL Reporter Licensing International has officially announced its full list of finalists for the upcoming 2023 Excellence Awards. This year’s Excellence Awards features 201 finalists in 30 categories. The finalists were chosen from more than 850 submissions which were reviewed by a panel of 200 judges from 20 countries across the globe. Several … [Read more...] about Expo: Finalists Announced for Licensing Excellence Awards
Oxford Pennant Releases Rocking Collection With The Rolling Stones
By Allison Watkinson TLL Reporter Oxford Pennant has launched an exclusive capsule collection with the The Rolling Stones. The officially-licensed capsule collection features printed pennants, camp flags, sewn banners, enamel pins, stickers, and patches. The exclusive collection was inspired by The Rolling Stones iconography and historical legacy, with design … [Read more...] about Oxford Pennant Releases Rocking Collection With The Rolling Stones
Licensing Law: “This is the Final Straw, AI,” Furious Drake Says
This story is an update to our previous feature "Universal Warns AI is Ripping Off Copyrighted Music By Gary Symons TLL Editor in Chief First it was artists who were panicking over the rise of AI, and now it's musicians and music publishers. AI-produced music and music videos that imitate superstars like Drake and The Weeknd have the music industry in an uproar. Universal … [Read more...] about Licensing Law: “This is the Final Straw, AI,” Furious Drake Says
Rocket Appointed to Rep 50th Anniversary of Hip Hop in UK
By Allison Watkinson TLL Reporter Rocket Licensing has been appointed to manage licensing in the UK and other countries in Europe for The 50th Anniversary of Hip Hop. The program is an innovative campaign that honors the legends and communities that birthed the cultural movement of Hip Hop in 1973. “Hip hop has been a phenomenon for fifty years—a major cultural landmark … [Read more...] about Rocket Appointed to Rep 50th Anniversary of Hip Hop in UK
Teletubbies Producer Kenn Viselman Launches Online Streaming Platform
By Gary Symons TLL Editor in Chief Kids' content producer Kenn Viselman has a new mission in life, launching an online entertainment and retail platform. Viselman, best known for huge hits like Thomas the Tank Engine and Teletubbies, announced this week the unveiling of itsybitsyWOW.com, a platform for smaller or independent content producers. The reason is … [Read more...] about Teletubbies Producer Kenn Viselman Launches Online Streaming Platform
Warner Discovery Racing to Retail With Licensed Products From The Flash
By Allison Watkinson TLL Reporter Warner Bros Discovery and DC are set to launch a multiverse of merchandise inspired by the highly anticipated film The Flash. Warner Bros. Discovery Global Consumer Products (WBDGCP) says all-new products across numerous categories will give fans around the world a taste of the epic story that will unfold when the film releases in … [Read more...] about Warner Discovery Racing to Retail With Licensed Products From The Flash
Peanuts’ Snoopy T-Shirt is Encouraging Americans to Donate Blood
By Gary Symons TLL Editor in Chief A Snoopy T-shirt licensed to the American Red Cross has gone viral, driving huge traffic to blood donor clinics. The literally life-saving licensing deal with Peanuts Worldwide went viral on TikTok since it was launched on April 1, encouraging many first-time donors to give blood in exchange for the exclusive shirt. The shirt shows … [Read more...] about Peanuts’ Snoopy T-Shirt is Encouraging Americans to Donate Blood