By Gary Symons TLL Editor in Chief Kirkland's, Inc. has announced a major new strategic partnership with Beyond, Inc.'s Bed Bath & Beyond brand. The deal is aimed at rejuvenating the iconic retailer through a neighborhood store strategy, and includes a major financial investment from Beyond. This collaboration will see Kirkland's Home locations serve as the … [Read more...] about Bed Bath & Beyond Signs Second Strategic Partnership in a Week
U.S.
Shaliquinn Designs Major Expansion for Dr. Seuss’ Minecraft Game
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Shaliquinn’s Schematics have launched an official Dr Seuss DLC for the Minecraft video game. Created by Shaliquinn’s Schematics, the officially licensed Minecraft DLC features three distinct levels that include a variety of characters, settings and story inspiration from classic Dr Seuss properties like The … [Read more...] about Shaliquinn Designs Major Expansion for Dr. Seuss’ Minecraft Game
Hugo Launches The Nightmare Before Christmas Capsule Collection
By Allison Watkinson TLL Reporter The Hugo brand has launched a licensed fashion collection, inspired by Disney's classic stop-motion animated film, The Nightmare Before Christmas. The Nightmare Before Christmas x Hugo collection includes a range of sweatshirts, t-shirts, hoodies, pajamas, socks, a scarf, a tie, a beanie and sneakers that feature iconography inspired … [Read more...] about Hugo Launches The Nightmare Before Christmas Capsule Collection
Parker Valby Signs with New Balance to Promote Professional Track & Field
TLL Staff Former University of Florida track star Parker Valby has signed a sponsorship deal with New Balance, marking a significant step as she embarks on her professional career. The move sees Valby declining to renew her contract with Nike, which had previously made her the first collegiate female runner to sign an endorsement deal with the brand in 2023. Valby, who … [Read more...] about Parker Valby Signs with New Balance to Promote Professional Track & Field
Sesame Street Collection Not Just For Kids Anymore
By Allison Watkinson TLL Reporter Sesame Workshop is launching new licensed products and brand collaborations that are designed to cater to Sesame Street's growing demographic of adult fans. “As a multigenerational brand, one of our priority demographics are our adult fans and we’re thrilled to expand our range of innovative Sesame Street products with them top of mind,” … [Read more...] about Sesame Street Collection Not Just For Kids Anymore
NRF Predicts US Holiday Spending Close to $1 Trillion
By Gary Symons TLL Editor in Chief The National Retail Federation predicts holiday spending will grow by 2.5 to 3.5% in 2024, boosting U.S. spending to almost $1 trillion. The NRF says the increase will equate to spending of between $979.5 billion and $989 billion in total holiday spending in November and December, compared with $955.6 billion during the same time … [Read more...] about NRF Predicts US Holiday Spending Close to $1 Trillion
Bed Bath & Beyond Returns in Strategic Partnership With The Container Store
By Gary Symons TLL Editor in Chief Bed Bath and Beyond, thanks to a strategic agreement with The Container Store, which has also struggled in recent years. Bed Bath and Beyond went out of business in 2023, but was then bought out by Beyond Inc., which is now investing $40 million in the Container Store as part of this strategic alignment. Beyond Inc. is a major player … [Read more...] about Bed Bath & Beyond Returns in Strategic Partnership With The Container Store
Reebok Dives Into Sports Nutrition With Generation Joy
TLL Staff The global sports brand Reebok has announced a partnership with Generation Joy to launch innovative performance and nutritional products. The partners say they are aiming to revolutionize sports nutrition by delivering high-quality, effective and research-backed products for the sports and performance nutrition market. Through the partnership, Generation Joy … [Read more...] about Reebok Dives Into Sports Nutrition With Generation Joy
Former Funko CEO to Head New Collectibles Company ‘Thrilljoy’
By Gary Symons TLL Editor in Chief Thrilljoy, a new collectibles company with an impeccable pedigree will be unveiled at the upcoming New York Comic Con. Thrilljoy is focused on creating premium and limited-edition collectibles, with the company's first collections to be unveiled during the Comic Con event, from October 17–20. Collectors and fans are invited to … [Read more...] about Former Funko CEO to Head New Collectibles Company ‘Thrilljoy’
Universal Pictures and Absolut Conjuring Up Some ‘Wicked’ Cocktails
By Gary Symons TLL Editor in Chief Premium alcohol brand Absolut has put together a Wicked-themed cocktail kit to mark the release of the highly anticipated film. Absolut is also the official spirits partner for the Universal Pictures' film, which arrives in theaters on November 22. Absolute says it is "toasting to the power of friendship and inclusivity" by offering Wicked … [Read more...] about Universal Pictures and Absolut Conjuring Up Some ‘Wicked’ Cocktails