The Licensing Letter

U.S.

Warner’s Claim to Superman Brand Hit With Legal Kryptonite

By Gary Symons TLL Editor in Chief The estate of Superman co-creator Joseph Shuster has filed a copyright lawsuit against Warner Bros. Discovery (WBD). The suit comes as Warner and DC Comics are filming a new Superman film as a the anchor to a major reboot of the DC Universe. But the Shuster estate has revealed what it believes is some legal kryptonite, claiming that the … [Read more...] about Warner’s Claim to Superman Brand Hit With Legal Kryptonite

Popeyes and Tequila Don Julio Kick Off New Culinary Collab

By Allison Watkinson TLL Reporter Popeyes and Tequila Don Julio are releasing a co-branded Championship Lineup menu to celebrate the upcoming Super Bowl in New Orleans. Available for a limited time, the collaborative menu offers two meal options and one beverage that combine Popeyes' Louisiana-style cuisine with the flavors of Tequila Don Julio Reposado. The headline … [Read more...] about Popeyes and Tequila Don Julio Kick Off New Culinary Collab

Dearfoams Goes Beyond Slippers With New Line for Pets

By Gary Symons TLL Editor in Chief Dearfoams, the world’s leading slipper brand, has announced a partnership with Unique Petz, to introduce a new line of pet accessories, apparel, and beds. The collaboration marks the expansion of Dearfoams’ comfort-focused products beyond humans to include their four-legged companions. Launching in Fall 2025, the new collection will … [Read more...] about Dearfoams Goes Beyond Slippers With New Line for Pets

Pacsun Launches New Pac Artist Network Series with Brendan Monroe

By Allison Watkinson TLL Reporter Pacsun is launching the second installment of its Pac Artist Network Series in partnership with monochromatic mural artist, Brendan Monroe. Brendan Monroe is an abstract painter that creates black-and-white art pieces that are designed to capture motion through the use of curved, biomorphic lines and negative space. Based in Los … [Read more...] about Pacsun Launches New Pac Artist Network Series with Brendan Monroe

Lion Forge Acquires Rights to Multiple Top Kids’ Properties

By Gary Symons TLL Editor in Chief Lion Forge Entertainment will exclusively manage international sales rights for an impressive slate of children's animated projects. Lion Forge is an Emmy-winning US studio best known for its own productions, having produced the Oscar-winning Hair Love, and launching the highly anticipated series Iyanu. But Lion Forge is also a … [Read more...] about Lion Forge Acquires Rights to Multiple Top Kids’ Properties

Bloomingdale’s and Flamingo Estate Debut Pop-Up Market

By Allison Watkinson TLL Reporter Bloomingdale's has announced a licensed pop-up market in partnership with the Flamingo Estate lifestyle brand. The licensed pop-up features a variety of items from the brand's collection of sustainably-crafted candles, pantry goods and bath & body products. Taking place in New York, the Carousel @ Bloomingdale's: Flamingo Estate … [Read more...] about Bloomingdale’s and Flamingo Estate Debut Pop-Up Market

Brandgenuity Lands ‘Finger Lickin’ Good’ Contract With KFC

By Gary Symons TLL Editor in Chief Brandgenuity says it will be "spicing things up with KFC," as they have been named the brand’s exclusive licensing agency in the US. The agency says this partnership sets the stage to expand KFC’s licensing program, turning the brand’s legendary heritage and brand assets into new, innovative products that will delight fans. KFC was a … [Read more...] about Brandgenuity Lands ‘Finger Lickin’ Good’ Contract With KFC

New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg

By Gary Symons TLL Editor in Chief Mattel, Inc. will unveil new additions to its Hot Wheels Formula 1 collection at the upcoming Nuremberg International Toy Fair. The new line is being issued following the success Mattel and Formula 1 enjoyed with the first collection in 2024, and includes  a range of collectible cars and race track sets, offering fans an opportunity … [Read more...] about New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg

McDonald’s and Pokémon Launch Happy Meal Partnership

By Allison Watkinson TLL Reporter McDonald's and Pokémon have launched a licensing partnership that offers Pokémon trading cards with each McDonald's Happy Meal. Featuring four limited-edition box designs, each licensed Happy Meal includes a poster, a sticker sheet and a Pokémon Trading Card Game (TCG) booster pack. The exclusive box designs feature art of popular … [Read more...] about McDonald’s and Pokémon Launch Happy Meal Partnership