Warner Bros. Discovery Rebrands Its Streaming Service To Be More Attractive to Young Viewers Warner Bros. has unveiled a major rebranding of its streaming service, which will now be known simply as 'Max'. The brand launch also coincides with new strategies for content and for pricing, all of which kicks off with a US launch on May 23. Warner says the new Max service will … [Read more...] about HBO: You Can Just Call Me Max
U.S.
Who’s News: Hasbro Shuffling the Deck With Key Executive Hires
By Allison Watkinson TLL Reporter Hasbro has appointed Gina Goetter and Tim Kilpin to key positions in the company’s executive leadership team. “We are excited to welcome Tim and Gina to Hasbro,” said Hasbro CEO, Chris Cocks. “I am confident that their skills and qualifications will complement Hasbro’s existing leadership team as we execute against our Blueprint 2.0 … [Read more...] about Who’s News: Hasbro Shuffling the Deck With Key Executive Hires
Entenmann’s Partners with Sorrisa Group to Launch New Frozen Treats
By Allison Watkinson TLL Reporter Bimbo Bakeries USA is partnering with Sorrisa Group Inc. to release a line of ice cream products inspired by Entenmann’s baked goods. The partnership was brokered by Bimbo’s exclusive licensing agency Brand Central LLC. Brand Central is a global business consultation agency that provides services such as brand extensions, trend … [Read more...] about Entenmann’s Partners with Sorrisa Group to Launch New Frozen Treats
Smash Hit Super Mario Film Inspires New Monopoly Game
By Allison Watkinson TLL Reporter Hasbro has launched a new co-branded Monopoly board game that features licensed content from the The Super Mario Bros. Movie. The Super Mario Bros. Movie is an animated action-comedy that is based on Nintendo's long-standing video game franchise of the same name. The movie baffled industry expectations, breaking several box office … [Read more...] about Smash Hit Super Mario Film Inspires New Monopoly Game
Who’s News: Lisa Marks Associates Expands With Two Key Hires
By Allison Watkinson TLL Reporter The brand management agency Lisa Marks Associates has appointed Maureen Taxter as SVP of licensing and Donna Moore as director of product development. Maureen Taxter brings over 20 years of experience in senior executive positions in the licensing industry. Prior to joining LMA, she held leadership roles at companies such as Nickelodeon … [Read more...] about Who’s News: Lisa Marks Associates Expands With Two Key Hires
Update: Authentic Brands Group Signs Agreement to Acquire Boardriders
By Gary Symons TLL Editor in Chief Updating our story last week, Authentic Brands Group has signed a definitive agreement to purchase Boardriders. Through the acquisition Authentic strategically expands its portfolio of world-renowned superbrands with the addition of the most iconic brands in board sports including Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, … [Read more...] about Update: Authentic Brands Group Signs Agreement to Acquire Boardriders
Licensing Law: Mary Nhin’s Ninjas Under Attack by Florida Censors
By Gary Symons TLL Editor in Chief The author of Ninja Life Hacks, Mary Nhin, fears her books will be banned in Florida schools for being too inclusive. Nhin has built a growing publishing and licensing business through her series of Ninja Life Hacks books for children, which focus on social and emotional learning. But now, Nhin says her books are being challenged in … [Read more...] about Licensing Law: Mary Nhin’s Ninjas Under Attack by Florida Censors
First Amendment Challenge: DeSantis Issues More Threats Against Disney
By Gary Symons TLL Editor in Chief Florida Governor Ron DeSantis is again targeting Disney over the company's opposition to the so-called Don't Say Gay law. The news outlet Politico reported Friday that DeSantis and his administration issued a series of threats against the Walt Disney Company. In particular, the Governor is enraged that Disney neatly sidestepped his earlier … [Read more...] about First Amendment Challenge: DeSantis Issues More Threats Against Disney
New Kellogg’s Cereal a Part of Your Miraculous Breakfast
By Allison Watkinson TLL Reporter Kellogg's and ZAG have partnered to create a co-branded breakfast cereal based on the ZAG Heroez franchise, Miraculous. The Kellogg Company is a global producer of branded convenience and snack foods such as cereal, frozen products, and packaged noodles. “For more than a century, people have started their day with Kellogg’s cereal, … [Read more...] about New Kellogg’s Cereal a Part of Your Miraculous Breakfast
Crayola Bringing Color to Well Woven Run Collection
By Allison Watkinson TLL Reporter Crayola and and the US decor company Well Woven have created a new licensed rug collection inspired by Crayola crayons. The co-branded rug collection includes a mix of abstract patterns, illustrative designs, and positive messages. “Our exciting collaboration with Well Woven now gives anyone who enjoys the expressive possibilities of … [Read more...] about Crayola Bringing Color to Well Woven Run Collection