By Allison Watkinson TLL Reporter Archie Comics has partnered with the Hours clothing brand for a licensed Archie Andrews apparel collection. "Archie has been a mainstay in pop culture for a very long time and a perfect alignment us to be collaborating with such an iconic property," said Hours owner Roman Hessary. "The comics were a big part of us growing up and we’re … [Read more...] about King Features x Hours Deal Lets You Dress Like Archie Comic
U.S.
Second Nature Adds M&Ms for Better Brownies
Second Nature Brands is adding M&Ms to Sheila G's Brownie Brittle, thanks to a licensing partnership with Mars. Sheila G’s Brownie Brittle, the original thin sweet snack, is expanding its candy inclusion through a collaboration with Mars to create three delicious mashups. They include Brownie Brittle M&M’S® Minis, Brownie Brittle Blondie M&M’S®, and Brownie … [Read more...] about Second Nature Adds M&Ms for Better Brownies
Spin Master and Hasbro Team Up to Have More Fun with Barrel of Monkeys
By Gary Symons TLL Editor in Chief Toy and entertainment giants Hasbro and Spin Master are teaming up for some high-profile monkey business. Habro announced this week it has awarded a global licensing agreement to Spin Master for its venerable Barrel of Monkeys game. “We are thrilled to work with Spin Master to help elevate one of our most beloved games, Barrel of … [Read more...] about Spin Master and Hasbro Team Up to Have More Fun with Barrel of Monkeys
Analysis: Florida’s Policies Will Impact Licensing
By Gary Symons TLL Editor in Chief Many citizens in Western democracies have been alarmed by the way various governments have cracked down on free speech—not just for individuals, but for companies and media organizations. The trend is particularly alarming for Western brands working in countries like China, where any criticism of government policy can result in harsh … [Read more...] about Analysis: Florida’s Policies Will Impact Licensing
Status Accessories to Produce Rugged Accessories for Rocky Brands
By Allison Watkinson TLL Reporter Rocky Brands has entered into a licensing agreement with Status Accessories to design and distribute products under the Durango and Rocky Boots brands. The partnership was brokered on behalf of Status Accessories' by the Perpetual Licensing agency. Perpetual Licensing specializes in building brands through strategic product … [Read more...] about Status Accessories to Produce Rugged Accessories for Rocky Brands
Bandai Namco and Arcade1Up Partner on Classic Arcade Games
By Allison Watkinson TLL Reporter Arcade1Up has officially released its new Deluxe Edition arcade machines in partnership with Bandai Namco Entertainment. Arcade1up is a video game console brand that specializes in developing ¾ scale home arcade and pinball machines featuring licensed games. The brand is owned by the home entertainment company Tastemakers. The Deluxe … [Read more...] about Bandai Namco and Arcade1Up Partner on Classic Arcade Games
Cirque du Soleil: The Daring Young Licensor on the Flying Trapeze
By Gary Symons TLL Editor in Chief One would be hard pressed to find anyone in the modern world who doesn’t know and love Cirque du Soleil. That’s why it comes as a surprise that, until now, Cirque has never really had its own comprehensive licensing program, despite being one of the world’s most successful live entertainment companies. But that all changed this … [Read more...] about Cirque du Soleil: The Daring Young Licensor on the Flying Trapeze
Sesame Workshop Launches Program for Children With Autism
By Allison Watkinson TLL Reporter Sesame Workshop has released new educational resources for Autism Acceptance Month featuring licensed Sesame Street characters. The resources were created as part of the Sesame Street and Autism: See Amazing in All Children initiative which was founded in 2015 with the help of more than 250 organizations and experts within the autistic … [Read more...] about Sesame Workshop Launches Program for Children With Autism
Mergers: UFC Tag Teams With WWE to Form $21 Billion Sports Company
By Gary Symons TLL Editor in Chief Big news in sports licensing this week as UFC announced it has agreed to merge with fellow pugilistic company WWE. The deal would see UFC parent Endeavor Group Holdings holding a 51% controlling interest in the new company, while existing WWE shareholders will own a 49% interest. It combines the world's leading mixed martial arts … [Read more...] about Mergers: UFC Tag Teams With WWE to Form $21 Billion Sports Company
Who’s News: Mattel Appoints Professor Noreena Hertz to Board Position
By Allison Watkinson TLL Reporter Mattel has appointed the global economist and bestselling author Professor Noreena Hertz to the company’s Board of Directors. Hertz will also serve on Mattel's Governance and Social Responsibility Committee. Hertz brings 25 years of experience advising companies and governments on policy decisions, mergers and acquisitions, … [Read more...] about Who’s News: Mattel Appoints Professor Noreena Hertz to Board Position