By Gary Symons TLL Editor in Chief The Walt Disney Company is playing hardball, as it deals with financial and political threats from opponents internally and externally. The entertainment giant known for its lovable characters has put on its “angry eyes”—to quote the immortal line from Toy Story’s Mrs. Potato Head—as it hits back against Florida Governor Ron DeSantis, … [Read more...] about Mickey Mouse Shows His Fangs as Disney Gets Tough With Opponents
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Amuse Animation to Produce Series for Hasbro’s eOne Studio
By Allison Watkinson TLL Reporter Amuse Animation has entered an agreement with Hasbro’s eOne studio to produce a new direct-to-digital animated preschool series. The deal marks the toy company’s first ever original, direct-to-digital preschool project. It is also Hasbro's first licensing collaboration with Amuse Animation. "In an ever-changing media landscape, it is … [Read more...] about Amuse Animation to Produce Series for Hasbro’s eOne Studio
Licensing Law: Adidas Backs Away From Opposition to Black Lives Matter Trademark
By Gary Symons TLL Editor in Chief Adidas has withdrawn its legal opposition to a trademark application from the activist group Black Lives Matter. The footwear giant filed a request to the US Patent and Trademark Office to block the Black Lives Matter from trademarking a design that features three parallel lines. Adidas said in its filing on Monday that the logo … [Read more...] about Licensing Law: Adidas Backs Away From Opposition to Black Lives Matter Trademark
Rubber Hits the Road For Goodyear Tires and HUF Footwear
By Allison Watkinson TLL Reporter The global licensing agency IMG has secured a deal between its client Goodyear Tires and the apparel and footwear brand HUF. Founded in 2002, HUF is an LA-based footwear and apparel manufacturer that specializes in skateboarding lifestyle products. The new co-branded HUF x Goodyear collection is inspired by Goodyear's long history in … [Read more...] about Rubber Hits the Road For Goodyear Tires and HUF Footwear
Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL
By Allison Watkinson TLL Reporter The NHL has announced a 10-year agreement that appoints its long-standing partner Fanatics as the League's official supplier of uniforms and jerseys. Under the terms of the new agreement, Fanatics will use its operational, design, and manufacturing expertise towards creating official NHL player uniforms. The new licensing agreement is … [Read more...] about Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL
Amazon Renews Licensing Deal With Riot Games For Exclusive Content
By Allison Watkinson TLL Reporter Amazon Prime Gaming and Riot Games have renewed their licensing promotion to give Amazon Prime members access to exclusive content for Riot’s gaming franchises. As part of the year-long collaboration, Prime Gaming will also continue its role as a global sponsor for Riot Games' esports titles. “Expanding the partnership with Prime … [Read more...] about Amazon Renews Licensing Deal With Riot Games For Exclusive Content
Rock The Bells Partners With ODB for Rap-Inspired Apparel
By Allison Watkinson TLL Reporter Rock The Bells has partnered with the Estate of Ol' Dirty Bastard for a limited-edition, co-branded apparel collection. The collaboration was negotiated by ODB’s licensing agent, FanGirl Consulting & Brand Management. “I am so excited to start 2023 with a special partnership with Rock the Bells and ODB," said Estate of ODB … [Read more...] about Rock The Bells Partners With ODB for Rap-Inspired Apparel
Sweet Deal: Victor Allen and Mars Team Up on Snickers & Twix Iced Coffees
By Gary Symons TLL Editor in Chief A deal between coffee brand Victor Allen and confectionery giant Mars will brighten every coffee lover's day with Twix and Snickers flavors. Brand Central, the licensing agency for Mars, brokered the deal with Trilliant, which is the parent company of top coffee brand Victor Allen. Trilliant Food and Nutrition was founded in 1979, and … [Read more...] about Sweet Deal: Victor Allen and Mars Team Up on Snickers & Twix Iced Coffees
Analysis: US Government Defines Copyright Protection for AI-Created Works
By Gary Symons TLL Editor in Chief The US Copyright Office says works created with the help of artificial intelligence may be copyrighted, in a policy with major implications for the licensing industry. From now on, all copyright applicants are legally required to disclose when their work includes AI-generated material. As well, any previously filed application that … [Read more...] about Analysis: US Government Defines Copyright Protection for AI-Created Works
Sesame Workshop Partners With Quest to Address Children’s Health Issues
By Allison Watkinson TLL Reporter Sesame Workshop has developed new resources in partnership with Quest Diagnostics to address health inequities among children. The new resources are part of Quest Diagnostics' multi-year Quest for Health Equity (Q4HE) charitable initiative. “Teaming up with Sesame Workshop to support these resources will ensure children everywhere … [Read more...] about Sesame Workshop Partners With Quest to Address Children’s Health Issues