By Allison Watkinson TLL Reporter Poetic Brands has partnered with Crooked Tongues and Universal Pictures to launch an exclusive apparel collection based on Felix the Cat. Felix the Cat is an animated character that was originally created in 1919 by Pat Sullivan and Otto Messmer. In fact, Felix the Cat is widely considered the oldest animated character in the world, … [Read more...] about Poetic Brands Launching Apparel Line Based on Felix the Cat
U.S.
Toy Association Reveals What’s Hot For 2023
By Allison Watkinson TLL Reporter The Toy Association has announced several toy industry trends for 2023 at The Play Date exclusive Q1 media event in New York City. The Play Date media event was held by The Toy Association in partnership with Adventure Media & Events. The Toy Association’s team of trend experts met with hundreds of global toy companies over the past … [Read more...] about Toy Association Reveals What’s Hot For 2023
Madballs Add Some Zany To The Metaverse in Deal With The Sandbox
By Allison Watkinson TLL Reporter The Sandbox metaverse gaming platform has launched a licensing partnership with Cloudco Entertainment for its Madballs character brand. A subsidiary of Animoca Brands, The Sandbox is a decentralized virtual metaverse platform that specializes in virtual real estate, gaming experiences, NFT trading, IP development, and more. Animoca … [Read more...] about Madballs Add Some Zany To The Metaverse in Deal With The Sandbox
Afro Unicorn Secures a Magical Licensing Partnership
By Allison Watkinson TLL Reporter The apparel and accessories brand Afro Unicorn has secured Magical Beauty, LLC as a new global licensing partner. Afro Unicorn is a fully-licensed character brand created by CEO and entrepreneur April Showers with the mission to increase representation and self-esteem for women and children of color. “I am extremely proud of what Afro … [Read more...] about Afro Unicorn Secures a Magical Licensing Partnership
Kingsmen and Good Vibrations Partner for Location-Based Entertainment Projects
By Allison Watkinson TLL Reporter Kingsmen Xperience and Good Vibrations have formed a strategic partnership for branded location-based entertainment in North America. The first experiential attractions to debut for the partnership will include the first North American location of NERF Action Xperience and a newly-created Planet Playskool attraction in New … [Read more...] about Kingsmen and Good Vibrations Partner for Location-Based Entertainment Projects
Star Trek Licensing: Factory Entertainment To Go Where No Collectibles Have Gone Before
Factory Entertainment has entered into a multi-year agreement with Viacom International to expand upon its line of Star Trek collectibles. Factory Entertainment’s Star Trek line will be centered primarily around its high-end prop replica business. Since 2011, the company has established itself as a world leader in producing authentic, limited-edition replicas of props and … [Read more...] about Star Trek Licensing: Factory Entertainment To Go Where No Collectibles Have Gone Before
Debbie Allen Dance Partners With Hasbro’s Kiya & the Kimoja Heroes
By Allison Watkinson TLL Reporter The Debbie Allen Dance Academy has partnered with Hasbro's Entertainment One Studio for its new animated TV series, Kiya & the Kimoja Heroes. The Debbie Allen Dance Academy, also known as DADA, is a non-profit organization committed to providing dance and performing arts education to youth across the U.S. and around the … [Read more...] about Debbie Allen Dance Partners With Hasbro’s Kiya & the Kimoja Heroes
In Memoriam: Tribute to Licensing Pioneer Elliot Steinberg
(Article Submitted) It is with great sadness that we announce the loss of longtime friend and licensing industry pioneer Elliot Steinberg, 82, who passed away peacefully in Marin County, California. A successful entrepreneur and world traveler, Elliot started numerous businesses in the product and licensing space. In San Francisco in the late 1960s, Elliot worked for an … [Read more...] about In Memoriam: Tribute to Licensing Pioneer Elliot Steinberg
Warner Bros.’ Ted Lasso a Big Hit With Licensees
By Allison Watkinson TLL Reporter Warner Bros. Discovery Global Consumer Products has announced a new lineup of licensed merchandise for the release of Ted Lasso's third season. WBDGCP is the licensing and retail division of Warner Bros. Discovery Global Brands and Experiences. The divisions' full name is Warner Bros. Discovery Global Consumer Products. WBDGCP has … [Read more...] about Warner Bros.’ Ted Lasso a Big Hit With Licensees
New Licensees for YouTube Original Series Super Sema
By Allison Watkinson TLL Reporter The Point.1888 has secured new licensing partnerships for Kukua's Super Sema childrens' series to coincide with the release of its third season. Kukua is aiming to expand the Super Sema franchise to include consumer products, books, and interactive digital experiences that focus on science, technology, engineering, art and math. The … [Read more...] about New Licensees for YouTube Original Series Super Sema