By Allison Watkinson TLL Reporter The estate of Luther Vandross has appointed Epic Rights as its exclusive licensing and merchandise management agency. Luther Vandross was an American singer, songwriter and record producer who got his start in 1981, when he released his debut solo album, Never Too Much. Throughout his 30-year career, he sold over 40 million albums … [Read more...] about Epic Rights Appointed Agency for Musical Legend Luther Vandross
U.S.
Coca-Cola Releases New Flavor in Partnership with Pop Star Rosalia
By Gary Symons TLL Editor in Chief Soft drink giant Coca-Cola is releasing a new limited edition flavor called Coca-Cola Move, in collaboration with Grammy-award winning singer Rosalía. The release of Move follows other, similar limited edition launches including Starlight, Byte and Dreamworld. Unlike earlier flavors based on Coke, Move and its predecessors don't have a … [Read more...] about Coca-Cola Releases New Flavor in Partnership with Pop Star Rosalia
Crayola Partners With TheSoul Publishing For Social Media Programming
By Allison Watkinson TLL Reporter Crayola has entered a licensing agreement with TheSoul Publishing for co-produced digital content on Crayola-owned social media channels. Crayola is a global art supply company that specializes in crafts, art tools, and toys for children. “We are excited to take crafting content to the next level and grow our content library with … [Read more...] about Crayola Partners With TheSoul Publishing For Social Media Programming
The BAGuette: Panera’s Purse for Fashionistas and Foodies
By Gary Symons TLL Editor in Chief I don't know about you, but whenever I'm at Fashion Week, I always wish I could pull a Green Goddess Caprese Melt sandwich out of my purse, and just chow down. Well, that dream has become a reality. The sandwich chain Panera has just launched a new purse cleverly called The BAGuette which is perfectly sized to house it's new Toasted … [Read more...] about The BAGuette: Panera’s Purse for Fashionistas and Foodies
Disney is Restructuring and Laying Off Staff: Six Takeaways From the Earnings Call
By Gary Symons TLL Editor in Chief Disney is the world's largest studio and the largest entertainment licensor, so what happens at Disney affects everyone in the licensing industry. News the Magic Kingdom has announced 7,000 layoffs and a major restructuring of the entire company is cause for concern ... but there's good news in the latest earnings call as … [Read more...] about Disney is Restructuring and Laying Off Staff: Six Takeaways From the Earnings Call
Blame Canada: Trailer Park Boys Issues License for THC Gummies
The Canadian comedy show Trailer Park Boys has again partnered with Hemptown Organics to release a new line of gummies containing hemp-derived THC. The hemp-derived delta-9-THC gummies contain less than 0.3% THC, zero nicotine and are made with hemp that comes direct from HempTown's own farm in Oregon. Unlike gummies from cannabis plants, this line made from hemp plants … [Read more...] about Blame Canada: Trailer Park Boys Issues License for THC Gummies
Trade Shows: Time to Sign Up For This Year’s Licensing Expo
By Allison Watkinson TLL Reporter Registration for the annual Licensing Expo trade show in June is now open on the event's official website. Organized by Informa Markets and sponsored by Licensing International, Licensing Expo is the world's largest tradeshow dedicated to licensing and brand extension. The event brings more than 5,000 brands and 16,000 retailers, … [Read more...] about Trade Shows: Time to Sign Up For This Year’s Licensing Expo
Agencies: Borghese Taps Brentwood for Licensing Representation
By Allison Watkinson TLL Reporter Brentwood Licensing has entered a licensing representation partnership with the luxury skincare brand Borghese. Brentwood Licensing is a US-based agency that works alongside its clients to create strategic brand extensions and licensing programs. As the new licensing representative for the Borguese brand, Brentwood will be responsible … [Read more...] about Agencies: Borghese Taps Brentwood for Licensing Representation
Boat Rocker Corrals Herd of Licensing Deals For Dino Ranch
By Allison Watkinson TLL Reporter Boat Rocker has secured several new licensing deals for its Dino Ranch franchise across both the North America and South America regions. The seven new licensees will significantly extend the types of Dino Ranch products available throughout the US, Canada and Latin America. The Canadian Group is developing a Dino Ranch-themed … [Read more...] about Boat Rocker Corrals Herd of Licensing Deals For Dino Ranch
Morton Salt Licensing In A Tasty Collaboration With Stan’s Donuts
By Allison WatkinsonTLL ReporterMorton Salt recently partnered with Stan's Donuts & Coffee for a limited-edition Salted Caramel Old Fashioned Donut.Stan's Donuts & Coffee is a U.S. restaurant chain that primarily serves freshly-made donuts, coffee, and all-day breakfast items. The Chicago locations of Stan's Donuts were initially started in 2014 through a partnership … [Read more...] about Morton Salt Licensing In A Tasty Collaboration With Stan’s Donuts