Gamers can enjoy some performance enhancing caffeine during the launch of Persona 5 Royal, thanks to an unusual partnership. Game studio Atlus and Matte Black Coffee are welcoming all Phantom Thieves, fans of Persona and coffee enthusiasts alike to a month-long store takeover of the LA-based cafe. The collaboration is being held to celebrate the launch of Persona 5 Royal, … [Read more...] about Game Studio Takes Over Coffee Shop for Persona 5 Royal Launch
U.S.
Pinterest and Chefclub Partner on Five New Shows in the US
By Allison WatkinsonTLL ReporterPinterest and Chefclub have entered a strategic partnership to develop five cooking-themed series. The five new original shows are available on the Chefclub Network Pinterest profile in the US starting in October 2022. Pinterest is a popular social media platform that focuses on collecting and sharing images and videos. The site was created by … [Read more...] about Pinterest and Chefclub Partner on Five New Shows in the US
Licensing Expo Pushes Back Date for 2023 Tradeshow
By Allison Watkinson TLL Reporter The upcoming fashion-themed Licensing Expo has been set for June 13 to 15, 2023, at the Mandalay Bay Convention Center in Las Vegas. The event was originally due to take place on May 23 to 25, 2023, but has been rescheduled to accommodate event venue renovations. “We have been closely following the construction dateline at Mandalay Bay. With … [Read more...] about Licensing Expo Pushes Back Date for 2023 Tradeshow
SPLiCE Going Global, Hosting International Conference 2022
By Gary Symons TLL Editor in Chief The Society of Product Licensors Committed to Excellence (SPLiCE) is addressing the challenges of global licensing at its International Conference 2022. SPLiCE CEO Kimberly Kociencki says the annual conference is a key learning experience for licensors, as it brings together an impressive array of experts in the field. “The SPLICE … [Read more...] about SPLiCE Going Global, Hosting International Conference 2022
Food & Beverage: Evil Genius Toasts White Castle Centennial With New Beer
By Allison Watkinson TLL Reporter Brandgenuity has brokered a licensing agreement between White Castle and Evil Genius for a limited-edition beer called It Hits Different. Founded in 2011, The Evil Genius Beer Company is a craft beverage producer that incorporates pop-culture references in its product names. Evil Genius currently distributes its products in 10 states and … [Read more...] about Food & Beverage: Evil Genius Toasts White Castle Centennial With New Beer
Dukal Partners With Operation: Hat Trick To Support Veterans
By Allison Watkinson TLL Reporter Operation: Hat Trick is teaming up with healthcare product manufacturer Dukal for a line of licensed bandages to support war veterans. Founded in 2007 by Dot Sheehan, Operation: Hat Trick is an American non-profit organization dedicated to providing support to wounded veterans through the sale of branded merchandise and products. Since 2014, … [Read more...] about Dukal Partners With Operation: Hat Trick To Support Veterans
Sports Licensing: Prime Video Scores Big With NFL License
By Gary Symons TLL Editor in Chief It appears Amazon's billion dollar deal with the NFL for Thursday Night Football has been a resounding success. Amazon's Prime Video aired the first of its Thursday Night Football (TNF) matches on Sept. 15. Its deal with the NFL means that, outside of teams' local markets, NFL fans need to tune in to Prime's streaming service to catch their … [Read more...] about Sports Licensing: Prime Video Scores Big With NFL License
TLL Exclusive: SPLiCE Says Landmark Ruling An Existential Threat to Licensing Industry
Black + Decker and Walmart Lose Appeal in Class Action Lawsuit Main Takeaways: Black + Decker and Walmart are successfully sued for selling a coffeemaker that was branded by Black + Decker, but manufactured by licensee Applica Consumer Products SPLiCE contends the ruling could “potentially undermine the licensing industry as a whole” SPLiCE Corporate Counsel warns, “If … [Read more...] about TLL Exclusive: SPLiCE Says Landmark Ruling An Existential Threat to Licensing Industry
Universal Launches New Retail Brand UNIVRS
The New Retail Destination with Limited-Edition, Character-Inspired Merchandise Now Open at Universal CityWalk Hollywood Universal Products & Experiences has unveiled UNIVRS, a new retail experience for fans at Universal Studios Hollywood. The initiative was announced just days after Universal revealed the creation of UPE as a newly formed division of Universal Parks & … [Read more...] about Universal Launches New Retail Brand UNIVRS
Who’s News: Wasserman Music Appoints VP of Brand Partnerships
By Allison Watkinson TLL Reporter Wasserman Music has added two new industry experts to their roster of experienced employees, including a new VP of Brand Partnerships. The new hires include Adam Krefman (pictured above right) as the new Vice President of Brand Partnerships and Greg Horbal (above left) as a licensing agent. Wasserman Music is a global brand licensing agency … [Read more...] about Who’s News: Wasserman Music Appoints VP of Brand Partnerships