By Gary Symons TLL Editor in Chief Retail giant Macy's says it will expand its partnership with Toys ‘R’ Us to include all of the 500+ stores in the United States. The company previously announced the program would be rolled out into an initial 400 stores. The expansion is scheduled for completion by Oct. 15, in time for the holiday season. The deal is also a major success for … [Read more...] about Macy’s Expands Store-In-Store Partnership With Toys ‘R’ Us
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Experiential Licensing: Embrace Your Inner Detective With MGM’s Pink Panther Adventure
The Pink Panther Diamond has been stolen, and fans are invited to help the bungling Inspector Clouseau crack the case. The interactive adventure is a new program launched by MGM through a licensed app called Bounce. In partnership with MGM, the Bounce app will give users, better known as Bouncers, an interactive, app-navigated outdoor adventure, unlike anything before, … [Read more...] about Experiential Licensing: Embrace Your Inner Detective With MGM’s Pink Panther Adventure
Earthbound Brokers Delicious Deal With Girl Scouts and Stacy’s Pita Chips
By Gary Symons TLL Editor in Chief Stacy's Pita Chips is launching a delicious partnership with Girl Scouts to help empower young girls in the US. Stacy's is a woman-founded company that grew from a single sandwich cart to a popular, nationwide food brand. Today, Stacy's Pita Chips is in important part of the $19 billion Frito-Lay division of PepsiCo, but the company has … [Read more...] about Earthbound Brokers Delicious Deal With Girl Scouts and Stacy’s Pita Chips
Who’s News: Wasserman Music Hires On Three New Agents
The Wasserman Music agency has hired on veteran agents Andrea Johnson, Emily Yoon and Erika Noguchi. Wasserman says the three new agents add to the agency’s strength in symphonic performances, legendary artists with massive catalogs of hits, and in developing intellectual property for the live performance space. Johnson’s roster includes veteran stars like David Foster, … [Read more...] about Who’s News: Wasserman Music Hires On Three New Agents
Licensing Tech: U of Massachusetts Latest to Adopt BrandComply College
Licensing software company Octane5 says the University of Massachusetts is the latest to adopt its BrandComply College licensing platform. The company developed BrandComply College to meet the specialized needs of universities and colleges dealing with unique licensing issues. The software is similar to the standard BrandComply product, with added features to meet the specific … [Read more...] about Licensing Tech: U of Massachusetts Latest to Adopt BrandComply College
New Forum Launched for Companies Seeking Digital Entertainment Licenses
The first Entertainment X Tracks Forum will take place in November as a way to help retailers, licensing companies and licensees seeking new digital entertainment properties. The event was developed by Steven Ekstract, the founder and former publisher of License Global, and is being hosted at the offices of United Talent Agency in Beverly Hills on Nov. 2-3. “The business of … [Read more...] about New Forum Launched for Companies Seeking Digital Entertainment Licenses
Licensing Conferences: B&LIS Unveils Speaker Lineup for New York Event
The Brand & Licensing Innovation Summit is living up to its name with a slate of speakers on everything from metaverse licensing and NFTs to sustainability and experiential entertainment. Brand & Licensing Innovation Summit (B&LIS) North America is a two-day thought leadership conference dedicated to transforming the future of brand licensing. The summit announced … [Read more...] about Licensing Conferences: B&LIS Unveils Speaker Lineup for New York Event
Alma’s Way Renewed for Season 2 as Licensing Campaign Heats Up
By Gary Symons TLL Editor in Chief It looks like Fred Rogers Productions has another hit on its hands, as Alma's Way has been renewed for Season 2 on PBS Kids. The show was created by Sonia Manzano, famed for her role as Maria on Sesame Street, and produced in association with Pipeline Studios (Elinor Wonders Why). The new season is scheduled to premiere in Fall 2023 and … [Read more...] about Alma’s Way Renewed for Season 2 as Licensing Campaign Heats Up
BeHippy Spreads Peace, Love and Licensing in Deal With L2 Brands
BeHippy, the brand that started by selling products out of a VW microbus, is now going national in a deal with L2 Brands for apparel and accessories. L2 Brands owns League Legacy, which is a national leader in the college and resort markets across the US. The company has now entered into a license agreement for apparel and accessories, including popular “name-drop” customized … [Read more...] about BeHippy Spreads Peace, Love and Licensing in Deal With L2 Brands
BunMo Lands First-Ever Licensing Deal With TheSoul
The SoulPublishing and BunMo have unveiled a line of toys from their multi-product deal between the digital-first studio and the digital-first toy company. The product line includes 5-Minute Crafts and 123 GO! branded fidget, magnet and sensory toys which are available starting this week on the BunMo Amazon store. TheSoul Publishing is an award-winning digital studio that … [Read more...] about BunMo Lands First-Ever Licensing Deal With TheSoul