Nickelodeon Deal Brings the Spongebob Squarepants character Mr. Krabs Into Company's "Intelligent Financial Life" Portal By Gary Symons TLL Editor in Chief Who better than the skinflint, sharp-eyed Mr. Krabs to teach the value of a dollar? Or, in this case, maybe a sand dollar? The financial firm Envestment is partnering with Nickelodeon to take a closer look at SpongeBob … [Read more...] about Envestment Clients Learn Finance With Nickelodeon’s Mr. Krabs
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Who’s News: New Positions at Paramount Global and Penguin Ventures
Paramount Global Promotes Pamela Kaufman to CEO of Global CP & Experiences Penguin Ventures Appoints Zoe Smith as Senior Category Manager, UK Softlines Veteran licensing exec Pamela Kaufman has been promoted to take on the role of president and CEO of international markets, global consumer products and experiences, effective immediately. The newly created position reports … [Read more...] about Who’s News: New Positions at Paramount Global and Penguin Ventures
Licensing Law: Gibson Wins Landmark Trademark Ruling For Iconic Guitar Designs
By Gary Symons TLL Editor in Chief Legendary guitar-maker Gibson has won a huge victory in a trademark case, aptly decided by a jury in Nashville, aka Music City. As a result, the court has ordered an injunction permanently prohibiting Armadillo (aka Dean Guitars) from using Gibson's classic designs and marks, including the ES, SG, the Flying V, Explorer Trademarks, and … [Read more...] about Licensing Law: Gibson Wins Landmark Trademark Ruling For Iconic Guitar Designs
Technology: House of Mouse Dives Into Metaverse With Disney Accelerator
By Gary Symons TLL Editor in Chief The world's largest licensor is investing in Web3, metaverse technologies this week, taking six companies into its Disney Accelerator program. The Disney Accelerator was set up by The Walt Disney Company as a way to help younger tech companies that align with its vision for the future. In this case, Disney has announced that all six of its … [Read more...] about Technology: House of Mouse Dives Into Metaverse With Disney Accelerator
Who’s News: Mike DeLaet To Lead Mattel’s Future in Gaming, Metaverse
By Gary Symons TLL Editor in Chief US toy giant Mattel has recruited gaming industry veteran Mike DeLaet to guide its future in digital gaming and Web3 licensing. The former SVP of mobile game developer Scopely will be tasked with creating new products and licensing opportunities as Mattel's new global head of digital gaming. In that role, DeLaet's primary reponsibility will … [Read more...] about Who’s News: Mike DeLaet To Lead Mattel’s Future in Gaming, Metaverse
Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO
By Allison Watkinson TLL Reporter Cultural IP licensing specialist ARTiSTORY has signed a global licensing deal between smartphone brand TECNO and the Boston Museum of Fine Arts. On July 7, the Museum of Fine Arts hosted a product launch to unveil the TECNO CAMON 19 Pro Mondrian Edition Gift Set. TECNO CAMON 19 Pro Mondrian Edition is a stylish new smartphone that features … [Read more...] about Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO
Western Chief Partners With Girl Scouts for Branded Footwear
The Girl Scouts are about more than just cookies; now they've got their own line of boots, courtesy of Western Chief. The footwear company says it's signed a deal with the Girl Scouts that pairs the organization's adventurous spirit with Western Chief’s 130+ years of family footwear heritage and signature original prints. The collection offers three styles for children and … [Read more...] about Western Chief Partners With Girl Scouts for Branded Footwear
Chick-Fil-A Launches Literary partnership with author Diane Alber
The US restaurant chain Chick-Fil-A has launched a new literary partnership for its Kids Meal program to promote diversity and kindness. The company says Chick-Fil-A is partnering with author Diane Alber to include five bestselling titles from her Scribble book series for the 2022 Kids meal book promotion. Alber is a prolific picture book author and illustrator whose titles … [Read more...] about Chick-Fil-A Launches Literary partnership with author Diane Alber
Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation
By Gary Symons TLL Editor in Chief Have fun when you're camping, but keep it clean. That's the message from a newly licensed partnership between Johnson Outdoors and the National Wildlife Federation. To inspire Americans to "camp green and come clean for Earth," the National Wildlife Federation is partnering with Johnson Outdoors to launch this year’s Great American … [Read more...] about Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation
Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
By Gary Symons TLL Editor in Chief Two hit shows are going on live tours, as location-based entertainment deals take off in the world of licensing. Last week The Licensing Letter reported on the new Sesame Street: The Musical that is hitting the stage in an off-Broadway production. This week we can report two new live shows are being produced based on Spy Ninjas and Hey … [Read more...] about Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage