Novel is Europe's largest podcast company The company has signed on with United Talent Agency for US expansion Novel announces key new hires Europe’s biggest independent podcast company Novel has announced an ambitious plan to expand its operations in the US market. Novel is a UK-based studio behind an array of acclaimed, award-winning and globally chart-topping podcasts … [Read more...] about European Podcasting Leader Novel Expanding In North America
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Content Licensing Deal Brings MeteoHeroes To North America
By Allison Watkinson TLL Reporter Family entertainment producer Kenn Viselman has announced an exclusive North American licensing partnership with Mondo TV Studios for its popular series MeteoHeroes. MeteoHeroes make their broadcast debut in North America on PBS, with an Earth Day Special that will be released on April 22 of this year. Combined with a companion series, Real … [Read more...] about Content Licensing Deal Brings MeteoHeroes To North America
Analysis: Is Licensing Industry Prepared For a Cold War With China?
US Sanctions Loom As China Continues Alliance With Russia During War in Ukraine By Gary Symons TLL Editor in Chief Much has been written about the impact of the Ukraine War on the global economy, but little on the potential impact on the licensing and consumer products industry in the event that China is sanctioned by Western nations. However, that is a very real … [Read more...] about Analysis: Is Licensing Industry Prepared For a Cold War With China?
Video Game Licensing: EA Games and NFL Stage Digital Half-Time Show
Electronic Arts and National Football League Join Forces on Largest Esports Event in Madden NFL Franchise History It's a testament to the growth of esports that the NFL joined forces with EA Games to launch a half-time show for the Madden Bowl Final. Electronic Arts Inc. and the NFL showcased the entertainment power of esports with the EA SPORTS Ultimate Madden Bowl Final this … [Read more...] about Video Game Licensing: EA Games and NFL Stage Digital Half-Time Show
Licensing Expo Says Live Trade Show Will Return to Vegas In May
By Gary Symons TLL Editor in Chief In what may be a sign that COVID's grip is loosening, Licensing Expo has announced the world's largest licensing trade show is returning to Las Vegas on May 24. The upcoming event will mark the first time the show has been held in person since 2019. Licensing Expo is organized by Informa Markets in partnership with industry trade … [Read more...] about Licensing Expo Says Live Trade Show Will Return to Vegas In May
Trademark Licensing: New Team at Chucky Cheese Taps Brandgenuity For Licensing
A new team at CEC Entertainment has selected Brandgenuity to help grow its popular Chuck E. Cheese brand into new categories. CEC Entertainment announced today that it has selected Brandgenuity to serve as its exclusive brand licensing agency of record for food categories. The brand has already successfully launched the first-ever Chuck E. Cheese frozen pizza with licensing … [Read more...] about Trademark Licensing: New Team at Chucky Cheese Taps Brandgenuity For Licensing
NRF Says Holiday Revenues Up 14.1%, Smashing Expectations
Consumers defied expectations as retail sales soared in November and December by 14.1% to $886.7 billion over the holidays. That figure dramatically beats out the National Retail Federation’s forecast and set a new record, despite challenges from inflation, supply chain disruptions and the ongoing pandemic, NRF said this week. The number includes online and other non-store … [Read more...] about NRF Says Holiday Revenues Up 14.1%, Smashing Expectations
Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration
CBS Sports and Nickelodeon are partnering on a slime-filled football broadcast for kids during the NFL’s upcoming Super Wild Card Weekend. For the second year running, the NFL and Nickelodeon are partnering on a football broadcast designed to be more kid friendly, and to attract more younger viewers for the league. The game will feature the San Francisco 49ers taking on the … [Read more...] about Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration
Adidas Snags Deal With Number One NFL Draft Pick
Adidas' bet on NFL prospect Trevor Lawrence appears to be paying off so far, as the collegiate star from Clemson was the No. 1 overall draft pick by the Jacksonville Jaguars on Thursday. Adidas announced last Wednesday—the day before the NFL draft —that it had signed the top 2021 draft prospect to a multiyear partnership. "I've always been a fan of Adidas and I'm excited to … [Read more...] about Adidas Snags Deal With Number One NFL Draft Pick
Brentwood Repping Stride Rite In New Partnership
One of the world's most venerable child's footwear companies will be represented by Brentwood Licensing LLC, as Stride Rite looks to expand its licensing profile. Brentwood announced the deal April 29 that will see it launching a new campaign on behalf of Stride Rite, a shoe brand that is more than a century in the making, and specializing in products for infants, toddlers and … [Read more...] about Brentwood Repping Stride Rite In New Partnership