EBS/Cynopsis is virtually bringing together some of the biggest opportunities in esports as the industry's biggest leagues, platforms, content and teams serve up a showcase of activation delights for brands who want to reach and engage the highly-prized fanbase, watching and engaging in sports and esports. "We are thrilled with this year's lineup, which will deliver … [Read more...] about Virtual Esports Conference Slated For April 22
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Hot Wheels Partnership With NASA is Out of This World
Hot Wheels has been partnered with NASA for more than 30 years, and this week came out with its first new, space-themed mini collection over two decades. The mini carmaker is helping NASA kick off another historic year of space exploration firsts with the release of the new Mars Perseverance Rover die-cast vehicle. The product is a detailed 1:64 scale replica model inspired by … [Read more...] about Hot Wheels Partnership With NASA is Out of This World
Universal Branding & Media Pens Deal to Represent Operation Hat Trick
Universal Branding & Media (UBM) has been signed on to help grow new opportunities with Operation Hat Trick (OHT) licensees, collaborations and supporters. OHT got its start by giving hats to service members with head and brain injuries and soon realized that they could do even more by selling OHT merchandise and using the proceeds to support the recovery of service … [Read more...] about Universal Branding & Media Pens Deal to Represent Operation Hat Trick
We Can All Look Better, Thanks to Queer Eye Licensing Deal
Sartorially challenged men and women everywhere can rest easy, knowing a new licensing agreement will bring the Emmy award winning fashion sense of Queer Eye to an ecommerce portal near you. Scout Productions, the company behind the hit series, announced on November 5 a multi-layered licensing program of new products and the launch of QueerEyeStore.com, bringing fans all … [Read more...] about We Can All Look Better, Thanks to Queer Eye Licensing Deal
Evolution USA Wins Exclusive Licensing Deal with Meredith for Life Brand and The Life Picture Collection
Get ready for a lot more Life in you life, as Evolution USA plans a major rollout of visual assets from one of the world’s premier photography art brands. Meredith Corporation (NYSE:MDP) has named Evolution USA as their North America, Australia and New Zealand licensing and brand management agency for the LIFE brand and The LIFE Picture Collection, effective … [Read more...] about Evolution USA Wins Exclusive Licensing Deal with Meredith for Life Brand and The Life Picture Collection
Canadian Licensed Retail Sales Lag Behind U.S. in Growth; Bright Spots Emerge Up North
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales in the U.S. and Canada grew a combined 1.4% in 2018, according to TLL's Annual Licensing Business Survey. In the U.S., a relatively dampened growth rate of 1.4% nevertheless propelled the territory to hit the $100 billion licensed retail sales mark for the first time. This last year had the slowest rate … [Read more...] about Canadian Licensed Retail Sales Lag Behind U.S. in Growth; Bright Spots Emerge Up North