By Allison Watkinson TLL Reporter Keebler has partnered with Warner Bros. Discovery for a licensed cookie product and online promotion inspired by the upcoming film, Beetlejuice Beetlejuice. Designed as a sequel to the original Beetlejuice film that hit theaters in 1988, Beetlejuice Beetlejuice follows three generations of the Deetz family as they return to their home in Winter … [Read more...] about Keebler Launches Limited-Edition Beetlejuice Beetlejuice Cookie
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Keebler Launches Limited-Edition Beetlejuice Beetlejuice Cookie
BBC Studios Restructures Its Growing Licensing Business
By Gary Symons TLL Editor in Chief BBC Studios is restructuring its consumer products and licensing business to deal with the rapid growth in that division.The studio has seen massive growth in its licensing business, thanks partly to the global success of the animated series Bluey, and other hits like the seemingly immortal Doctor Who.As a result, BBC Studios has announced a … [Read more...] about BBC Studios Restructures Its Growing Licensing Business
BrandTrends and Pulse Partners Put AI to Work on Market Research
By Gary Symons TLL Editor in Chief BrandTrends Group has teamed up with Pulse Partners to transform market research through the use of artificial intelligence. The companies say the strategic partnership is designed to transform the fields of market research and insights generation, promising to deliver innovative solutions and set new industry benchmarks. Under … [Read more...] about BrandTrends and Pulse Partners Put AI to Work on Market Research
Hasbro and Amazon Host Peppa Pig Dance Party Campaign
By Allison Watkinson TLL Reporter Hasbro and Amazon have announced a collaborative Peppa Pig 20th anniversary partnership for a global Peppa’s Dance Party campaign.Prominently featuring Peppa's newest single, the Piggle Wiggle, Peppa’s Dance Party will deliver a wide range of live in-person events and virtual play experiences for preschoolers and families across the globe. The … [Read more...] about Hasbro and Amazon Host Peppa Pig Dance Party Campaign
Cloudco Secures Global Partnerships for Care Bears Plush
By Allison Watkinson TLL Reporter Cloudco Entertainment has launched three global partnerships for Care Bears plush toys with the Simba Dickie Group, Dan Dee International and Grupo Ruz. The new licensing partners are set to bring a wide range of Care Bears-inspired plush and toy products to customers across the European Union, North America and Mexico. "We are thrilled to … [Read more...] about Cloudco Secures Global Partnerships for Care Bears Plush
Dependable Solutions: 2024’s Most Impactful Software Service Provider
TLL Staff Dependable Solutions' status as a top provider of licensing software was confirmed, as it was named Most Impactful Service Provider at the 2024 Licensing Excellence Awards. The company is globally renowned for delivering top-tier software and services for licensors, licensees, and licensing agencies. This superior service accolade reinforces their steadfast … [Read more...] about Dependable Solutions: 2024’s Most Impactful Software Service Provider
Who’s News: Trevco Appoints New VP of Retail e-Commerce
Trevco has announced the appointment of Juan Ruiz as vice president of retail e-commerce. The strategic addition to the executive team underscores Trevco’s commitment to enhancing its distribution channels and broadening its reach to college, pop-culture, music and pro sports fans. Ruiz spent his tenure at Fifth Sun and Mad Engine Global, bringing nearly a decade of working … [Read more...] about Who’s News: Trevco Appoints New VP of Retail e-Commerce
Krispy Kreme Sells Majority Ownership Stake of Insomnia Cookies
By Allison Watkinson TLL Reporter Krispy Kreme has announced the sale of a majority ownership stake of Insomnia Cookies to Verlinvest and Mistral Equity Partners. Founded by Seth Berkowitz in 2003, Insomnia Cookies is a late-night bakery brand that offers a range of cookies, ice cream and other sweet treats for in-store purchase, local delivery and nationwide shipping. … [Read more...] about Krispy Kreme Sells Majority Ownership Stake of Insomnia Cookies
Kraft Heinz Brings IHOP Syrups to Grocery Stores Nationwide
By Allison Watkinson TLL Reporter Kraft Heinz is launching a licensed pancake syrup condiment collection inspired by flavors featured at IHOP restaurants. Designed for breakfast items like pancakes, waffles and French toast, the licensed syrup line from Kraft Heinz will introduce IHOP Original and Butter Pecan syrup products to grocery shelves throughout the United States. "At … [Read more...] about Kraft Heinz Brings IHOP Syrups to Grocery Stores Nationwide
Fan Week and Collaborations Celebrate 30th Anniversary of Friends
TLL Staff Warner Bros. Discovery is putting on a week-long party to honor the 30th anniversary of Friends, with the release of new products and experiences. The party starts appropriately enough on International Friendship Day, July 30, with the third annual Friends Fan Week. With the 30th anniversary arriving, this year's celebration of one of the most popular shows in … [Read more...] about Fan Week and Collaborations Celebrate 30th Anniversary of Friends