By Allison Watkinson TLL Reporter Murf Electric Bikes has partnered with Kona Big Wave for a limited-edition Kona Big Wave-inspired electonic bike. The co-branded electric bike is a Murf Higgs Step-Thru model that is painted in the official Kona Blue Wave color and decorated with a colorful Hawaiian flowers pattern, whitewall tires and a lockable storage crate. Other key … [Read more...] about Murf and Kona Team Up for Co-Branded E-Bike and Summer Giveaways
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Hunter Price Named Product Partner For L.O.L. Surprise! Loves Crayola Collaboration
By Allison Watkinson TLL Reporter Hunter Price has been selected as the consumer product partner for the licensed L.O.L. Surprise! Loves Crayola collaboration in the UK and European regions. The L.O.L. Surprise! Loves Crayola collaboration will include an extensive collection of products across a wide range of retail categories such as playsets, accessories, bags, games, … [Read more...] about Hunter Price Named Product Partner For L.O.L. Surprise! Loves Crayola Collaboration
Licensing Roundup: New Video Games for Cobra Kai and Talking Tom, and More
TLL Staff Jazwares Game Studio is releasing a new Cobra Kai gaming experience on Roblox, under license from Sony Pictures Consumer Products. The new game is scheduled for release this summer in conjunction with the release of Cobra Kai's sixth season on Netflix. The game Cobra Kai: Karate Legends features martial arts action, allowing players to train their sensei, and level … [Read more...] about Licensing Roundup: New Video Games for Cobra Kai and Talking Tom, and More
Women In Toys Unveils Finalists for Wonder Women Awards
By Gary Symons TLL Editor in Chief Women in Toys, Licensing & Entertainment (WiT) has just presented the list of finalists for this year's Wonder Women Awards. WiT is the industry's leading organization for the advancement of women in our industry. The Wonder Women Awards are an important part of that work, as they recognize and celebrate the exceptional female … [Read more...] about Women In Toys Unveils Finalists for Wonder Women Awards
Cat in the Hat Is Now the Cat in Sneakers, In Licensing Deal With Adidas
By Allison Watkinson TLL Reporter WildBrain CPLG has secured new licensees for Dr. Seuss' The Cat in the Hat, to support the animated feature film that will debut in 2026. The expanded licensing program for The Cat in the Hat includes new international partners across a wide range of product categories and retail markets. The new Cat in the Hat's licensing partners include … [Read more...] about Cat in the Hat Is Now the Cat in Sneakers, In Licensing Deal With Adidas
Here’s the Scoop on Baskin-Robbins’ Jewelry Collab With Susan Alexandra
By Allison Watkinson TLL Reporter Baskin-Robbins has launched a cool partnership with the Susan Alexandra jewelry brand for a licensed charm necklace, inspired by its ice cream products. Scheduled to coincide with National Ice Cream Day, the licensed necklace from Susan Alexandra features three luxury charms that are based on Baskin-Robbins ice cream flavors and classic pink … [Read more...] about Here’s the Scoop on Baskin-Robbins’ Jewelry Collab With Susan Alexandra
Kung Fu Tea and Secret Creamery Bring Bubble Tea to the Ice Cream Aisle
By Gary Symons TLL Editor in Chief I scream, you scream, we all scream ... for bubble tea? You read that right. Kung Fu Tea has just announced a strategic licensing agreement with Secret Creamery to bring 'boba' to the ice cream aisle. This collaboration, brokered by Cronus Global, comes just in time to cool off during this record breaking summer. If you're not … [Read more...] about Kung Fu Tea and Secret Creamery Bring Bubble Tea to the Ice Cream Aisle
Sony Music, Aniplex and Pocketpair Form Joint Venture for Palworld Game
By TLL Staff Sony Music Entertainment, Aniplex and Pocketpair are launching a joint venture called Palworld Entertainment to expand and develop the Palworld video game into new categories. Produced and published by the Pocketpair video game studio, Palworld is a multiplayer survival crafting game where you collect mysterious creatures called Pals in an expansive open-world … [Read more...] about Sony Music, Aniplex and Pocketpair Form Joint Venture for Palworld Game
Hello Kitty Treat Launches at Van Leeuwen for National Ice Cream Day
By TLL Staff Sanrio and Van Leeuwen Ice Cream have partnered to introduce a Hello Kitty 50th anniversary flavor for National Ice Cream Day. The limited-edition Hello Kitty flavor, titled Yummy Berry White Chocolate Truffle, is a blend of white chocolate ice cream with chunks of truffle brownies and swirls of raspberry jam that are made to resemble Hello Kitty’s signature red … [Read more...] about Hello Kitty Treat Launches at Van Leeuwen for National Ice Cream Day
Stumptown Coffee and Laika Launch Coraline-Inspired Collab
By Allison Watkinson TLL Reporter Stumptown Coffee and Laika have partnered up for a Coraline-inspired collaboration that will include licensed products, themed menu items and in-person experiences. Founded in 2005, Laika is an animation and film production studio that specializes in producing high-quality animated films using a mixture of traditional stop-motion and 3D-CGI … [Read more...] about Stumptown Coffee and Laika Launch Coraline-Inspired Collab