By TLL Staff The Knot Worldwide has announced the acquisition of Simply Eloped, an online platform specializing in elopements and micro-weddings in the United States. Per the terms of the agreement, Simply Eloped has joined The Knot Worldwide's portfolio of brands, alongside many of its employees and its founder. Simply Eloped will continue to function as an independent brand … [Read more...] about The Knot Worldwide Welcomes Simply Eloped Into Its Portfolio of Brands
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Glossier Named Official Partner for USA Women’s National Basketball Team
By Allison Watkinson TLL Reporter USA Basketball has announced a licensing partnership with Glossier to become an official beauty sponsorship partner for the USA Women's National Team. As part of the partnership, Glossier will gift the players from the 2024 USA Basketball Women's National Team with packages of skincare, makeup and beauty products that will coincide with the … [Read more...] about Glossier Named Official Partner for USA Women’s National Basketball Team
Claussen Pickles and Baked by Melissa Launch Dill-icious Cupcake Collab
By Allison Watkinson TLL Reporter Claussen Pickles has launched a licensing partnership with Baked by Melissa to create a pickle-flavored cupcake for National Pickle Month. Founded in 2008, Baked by Melissa is an American bakery company and dessert brand that specializes in handcrafted mini-cupcakes and other bite-size treats. Baked by Melissa currently has thirteen in-person … [Read more...] about Claussen Pickles and Baked by Melissa Launch Dill-icious Cupcake Collab
Transformers Race Into Battle in New Offering From Outright Games
By Gary Symons TLL Editor in Chief Outright Games will release a new video game in October that combines both the racing and combat attributes of Hasbro's Transformers franchise. The gigantic battle bots that morph into cars, trucks and aircraft will be featured in the game TRANSFORMERS: Galactic Trials. Developed by 3DClouds, the game focuses more on the vehicular aspect … [Read more...] about Transformers Race Into Battle in New Offering From Outright Games
Six Flags x Cedar Fair Merger Creates America’s Largest Theme Park Operator
By Gary Symons TLL Editor in Chief Six Flags Entertainment and Cedar Fair have merged, creating the largest amusement park operator in North America. The deal marks a major shift in the Location-Based Entertainment sector, as well as for licensing, as both companies are heavily involved in the licensing of entertainment IP. Six Flags is now North America’s largest regional … [Read more...] about Six Flags x Cedar Fair Merger Creates America’s Largest Theme Park Operator
21 Seeds Brings Out Tequila Inspired By The O.C.
By Gary Symons Editor in Chief 21SEEDS, the award-winning, female-founded infused tequila brand, is teaming up with Rachel Bilson and Fake Empire for a return to The O.C. The new campaign is being launched under license from Warner Bros. Discovery Global Consumer Products, and features Bilson reprising her role as the 2000s TV icon Summer Roberts, crafting easy-to-make … [Read more...] about 21 Seeds Brings Out Tequila Inspired By The O.C.
Sesame Street Gives The Gift of Giggles
By TLL Staff On International Joke Day, Sesame Street kicked off its Gift of Giggles campaign to share smiles, humor, and joy across the globe. The Gift of Giggles campaign is part of Sesame Workshop’s ongoing initiative to support emotional well-being and mental health awareness for young children and their families. “With its signature mix of laughter and learning, … [Read more...] about Sesame Street Gives The Gift of Giggles
LEGO Demands Suppliers Reduce GHG Emissions By 2026
By Gary Symons TLL Editor in Chief The LEGO Group is putting the building blocks in place to achieve net zero carbon emissions, by enforcing new rules for its suppliers. To meet that goal, LEGO launched a new Supplier Sustainability Program to drive down carbon emission in its global supply chain. The program recognizes the critical role that suppliers can play in helping … [Read more...] about LEGO Demands Suppliers Reduce GHG Emissions By 2026
Vineyard Vines Returns to its Roots With Licensed Jeep Collaboration
By Allison Watkinson TLL Reporter Vineyard Vines has announced a new licensing collaboration with Jeep for a limited-edition apparel collection and promotional campaign. "The Jeep brand holds a rich, truly American history that is steeped in freedom and adventure and holds a unique place deep in the hearts of our owners and enthusiasts as well as fans and followers," … [Read more...] about Vineyard Vines Returns to its Roots With Licensed Jeep Collaboration
Authentic Brands Appoints Jeff Daggett As SVP-Head of Japan
By Allison Watkinson TLL Reporter Authentic Brands Group has announced the appointment of Jeff Daggett to drive growth in Asia as Senior Vice President – Head of Japan. With more than three decades of industry experience, ABG says Daggett will play an integral role in strengthening Authentic’s foothold presence and driving brand growth within the Japanese … [Read more...] about Authentic Brands Appoints Jeff Daggett As SVP-Head of Japan