By Allison Watkinson TLL Reporter Cloudco Entertainment has collaborated with Exclusible for an interactive game experience on the Roblox platform called Care Bears: Caring Quest. "Launching the Care Bears on Roblox reflects our commitment to innovation and our desire to meet fans where they are," said Cloudco Entertainment EVP Ian Lambur."Roblox offers a unique platform where … [Read more...] about Cloudco and Exclusible Create Care Bears Virtual Adventure
Region
Trump Loses Copyright Battle Over Use of Song ‘Electric Avenue’
Case Could Help Other Artists Prevent Politicians From Using Their Music Without Permission By Gary Symons TLL Editor in Chief Presidential candidate Donald Trump lost his legal battle with singer Eddy Grant over his campaign's use of the 1983 hit song Electric Avenue. The conflict dates back to the 2020 presidential campaign, which Trump lost to current US President Joe … [Read more...] about Trump Loses Copyright Battle Over Use of Song ‘Electric Avenue’
Supercharge Your Licensing Business With AI-Powered License Selector
By Gary Symons TLL Editor in Chief The market research company BrandTrends has released a new type of licensing software, based on the analytical power of artificial intelligence. Called License Selector, the licensing-focused AI bot is accessed through a simple query interface called Millie, which allows the user to ask a question about various brands, and receive an … [Read more...] about Supercharge Your Licensing Business With AI-Powered License Selector
Devolver Digital Appoints IMG for Fall Guys Licensing
By Allison Watkinson TLL Reporter Devolver Digital has appointed IMG as its exclusive licensing representative for the Fall Guys across the Middle East, Africa, Brazil and Europe, excluding Italy. Under the terms of the multi-year representation agreement, IMG will work closely with the teams at Devolver Digital and Epic Games to further expand the Fall Guys brand through a … [Read more...] about Devolver Digital Appoints IMG for Fall Guys Licensing
Jewel Signed On to Represent Sanderson Design Group
By Allison Watkinson TLL Reporter Jewel Branding & Licensing has signed a partnership with Sanderson Design Group to represent its brands in key markets around the world. Based in the UK, Sanderson Design Group is an interior furnishings company that designs, manufactures and markets luxury wallpapers, fabrics and paints, as well as licensing its designs for use on a wide … [Read more...] about Jewel Signed On to Represent Sanderson Design Group
Peanuts’ Licensing Program Sees Global Growth
By Allison Watkinson TLL Reporter WildBrain CPLG and Peanuts Worldwide are expanding the licensing program for the Peanuts brand with new cross-category partners in the UK, EMEA and India. “The much-loved Peanuts brand is a firm favourite with licensees in UK, Europe and India," said WildBrain CPLG VP, Meike de Vaere. "Apparel continues to thrive, and we’re also seeing some … [Read more...] about Peanuts’ Licensing Program Sees Global Growth
Fender Appoints Global Merchandising to Expand its Licensing Program
By Allison Watkinson TLL Reporter Fender Musical Instruments has appointed Global Merchandising Services as its new international licensing agent. Global Merchandising Services will operate as Fender's exclusive licensing agent for the UK and EMEA, as well as serving as a non-exclusive agent for additional regions across the globe. As its new licensing representative, Global … [Read more...] about Fender Appoints Global Merchandising to Expand its Licensing Program
SmileyWorld Collection on Shein Brings Happiness to Your Home
TLL Staff The global online retailer SHEIN has unveiled its second brand partnership with The Smiley Company, featuring the iconic SmileyWorld brand. "This exciting collaboration unveils a vibrant home and accessories line designed to infuse everyday fashion with a dose of positivity and fun," Shein says. Founded in 1972 by the French journalist and newspaper columnist … [Read more...] about SmileyWorld Collection on Shein Brings Happiness to Your Home
Feature: The Company Teaching the World to Smile
CEO Nicolas Loufrani Explains the Smiley Company's Largest Ever Expansion Plan By Gary Symons TLL Editor in Chief Sure, the world may be going through a tough time, between a series of catastrophic wars, a recent pandemic, and looming threats to democracy, but Nicolas Loufrani says there’s still a lot to smile about. In fact, the CEO of The Smiley Company argues there’s … [Read more...] about Feature: The Company Teaching the World to Smile
Shaquille O’Neal and Hershey’s Announce Shaq-A-Licious XL Gummies
By Allison Watkinson TLL Reporter Shaquille O’Neal has launched a partnership with Hershey's for a new line of oversized candies called Shaq-A-Licious XL Gummies. The Shaq-A-Licious XL Gummies line features two candy types called the Shaq-A-Licious Original and the Shaq-A-Licious Sour. Packaged in green and yellow, the Shaq-A-Licious Sour variety includes tangy pineapple, … [Read more...] about Shaquille O’Neal and Hershey’s Announce Shaq-A-Licious XL Gummies