By Gary Symons TLL Editor in Chief Authentic Brands Group has signed a binding agreement to acquire the sportswear brand Champion Athleticwear. The deal will see ABG expanding its brand empire by purchasing Champion from HanesBrands. The move is a continuation of Authentic Brand's inexorable expansion of its sports, lifestyle, fashion, and entertainment … [Read more...] about Authentic Brands Agrees to Acquire Champion for $1.2 Billion
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The Lego Group and Aston Martin Race Into Licensed Toys
By Allison Watkinson TLL Reporter The Lego Group has launched a set of licensed Speed Champions toys as part of a new partnership with the luxury car brand, Aston Martin. The Lego x Aston Marton licensing partnership features a double pack of buildable Lego Speed Champions toys that are based on the AMR23 Aramco Formula 1 race car and the Aston Martin Lagonda Vantage safety … [Read more...] about The Lego Group and Aston Martin Race Into Licensed Toys
Panini America Steps Into the Ring with Professional Fighters League
By Allison WatkinsonTLL ReporterPanini America and the Professional Fighters League (PFL) have announced a multi-year licensing partnership for sports trading cards.Professional Fighters League is a global mixed-martial arts league that includes distinct features, including a sports-season format and a proprietary technology system called PFL SmartCage.PFL SmartCage is used by … [Read more...] about Panini America Steps Into the Ring with Professional Fighters League
Wet Seal Announces Major Shift From Traditional Retail
By Allison Watkinson TLL Reporter The Wet Seal fast-fashion company is shifting its business operations away from traditional retail stores to focus on wholesale brand licensing. To facilitate its transition into the licensing industry, the company has signed an agreement with Style Revolution that grants them the rights to manufacture and distribute Wet Seal branded … [Read more...] about Wet Seal Announces Major Shift From Traditional Retail
Tesco Unveils Online Shop to Compete With Amazon in the UK
By Gary Symons TLL Editor in Chief The British supermarket giant Tesco is taking on Amazon, opening an online marketplace to sell a wide variety of products. While Tesco is primarily a grocer, the online shop will be selling things you wouldn't normally see in the grocery aisles, from furniture to toys, appliances to clothing. The Tesco shop has already put up roughly … [Read more...] about Tesco Unveils Online Shop to Compete With Amazon in the UK
Hasbro and Kingsmen Xperience Team Up for Planet Playskool
By Allison Watkinson TLL Reporter Kingsmen Xperience, Hasbro and Brite Management are opening a new Planet Playskool family entertainment center at Westfield Garden State Plaza. Based on well-known brands from Hasbro's extensive IP portfolio, the Planet Playskool entertainment center will feature a diverse range of interactive play areas and immersive activity zones for … [Read more...] about Hasbro and Kingsmen Xperience Team Up for Planet Playskool
Millimages Signs Pair of Licensing and Distribution Deals
TLL Staff The animation house Millimages has signed a fashion deal for its Molang brand, and added a distribution partner for six of its preschool series. The licensing agreement is with Fashion UK, which secured an exclusive, multi-year partnership with Millimages for Molang. The agreement will see Fashion UK creating a new line of children's and adult apparel in the UK and … [Read more...] about Millimages Signs Pair of Licensing and Distribution Deals
Red Cross Clicks With Tetris For Promotion of Blood Donations
By Allison Watkinson TLL Reporter The American Red Cross has been attracting thousands of new blood donors through a partnership with the mobile gaming brand Tetris. The partners are making blood donations fun, while celebrating the 40th anniversary of the groundbreaking game. Starting May 20 and ending June 9, blood donors can receive an exclusive Tetris x Red Cross … [Read more...] about Red Cross Clicks With Tetris For Promotion of Blood Donations
Who’s News: Melissa Bell Appointed EVP of Global Marketing for Warner Games
By Gary Symons TLL Editor in Chief Warner Bros. Games has just appointed former top 2K executive Melissa Bell as its EVP of Global Marketing. Prior to joining Warner Bros. Games, Melissa served as the Chief Marketing Officer of 2K, one of the world's top video game studios, where she led marketing efforts for many successful gaming brands. Bell has also held leadership … [Read more...] about Who’s News: Melissa Bell Appointed EVP of Global Marketing for Warner Games
Who’s News: Lee Anderson Promoted to President of Wasserman Music
By Allison Watkinson TLL Reporter The global sports, music, and entertainment company Wasserman has announced the promotion of Lee Anderson to President of Wasserman’s music division. Anderson is a founding member of Wasserman Music’s executive leadership team, and played a pivotal role in establishing the agency when it launched in 2021. The company says Anderson was a … [Read more...] about Who’s News: Lee Anderson Promoted to President of Wasserman Music