By Allison Watkinson TLL Reporter WildBrain CPLG has secured new licensees for Dr. Seuss' The Cat in the Hat, to support the animated feature film that will debut in 2026. The expanded licensing program for The Cat in the Hat includes new international partners across a wide range of product categories and retail markets. The new Cat in the Hat's licensing partners include … [Read more...] about Cat in the Hat Is Now the Cat in Sneakers, In Licensing Deal With Adidas
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Here’s the Scoop on Baskin-Robbins’ Jewelry Collab With Susan Alexandra
By Allison Watkinson TLL Reporter Baskin-Robbins has launched a cool partnership with the Susan Alexandra jewelry brand for a licensed charm necklace, inspired by its ice cream products. Scheduled to coincide with National Ice Cream Day, the licensed necklace from Susan Alexandra features three luxury charms that are based on Baskin-Robbins ice cream flavors and classic pink … [Read more...] about Here’s the Scoop on Baskin-Robbins’ Jewelry Collab With Susan Alexandra
Kung Fu Tea and Secret Creamery Bring Bubble Tea to the Ice Cream Aisle
By Gary Symons TLL Editor in Chief I scream, you scream, we all scream ... for bubble tea? You read that right. Kung Fu Tea has just announced a strategic licensing agreement with Secret Creamery to bring 'boba' to the ice cream aisle. This collaboration, brokered by Cronus Global, comes just in time to cool off during this record breaking summer. If you're not … [Read more...] about Kung Fu Tea and Secret Creamery Bring Bubble Tea to the Ice Cream Aisle
Sony Music, Aniplex and Pocketpair Form Joint Venture for Palworld Game
By TLL Staff Sony Music Entertainment, Aniplex and Pocketpair are launching a joint venture called Palworld Entertainment to expand and develop the Palworld video game into new categories. Produced and published by the Pocketpair video game studio, Palworld is a multiplayer survival crafting game where you collect mysterious creatures called Pals in an expansive open-world … [Read more...] about Sony Music, Aniplex and Pocketpair Form Joint Venture for Palworld Game
Hello Kitty Treat Launches at Van Leeuwen for National Ice Cream Day
By TLL Staff Sanrio and Van Leeuwen Ice Cream have partnered to introduce a Hello Kitty 50th anniversary flavor for National Ice Cream Day. The limited-edition Hello Kitty flavor, titled Yummy Berry White Chocolate Truffle, is a blend of white chocolate ice cream with chunks of truffle brownies and swirls of raspberry jam that are made to resemble Hello Kitty’s signature red … [Read more...] about Hello Kitty Treat Launches at Van Leeuwen for National Ice Cream Day
Stumptown Coffee and Laika Launch Coraline-Inspired Collab
By Allison Watkinson TLL Reporter Stumptown Coffee and Laika have partnered up for a Coraline-inspired collaboration that will include licensed products, themed menu items and in-person experiences. Founded in 2005, Laika is an animation and film production studio that specializes in producing high-quality animated films using a mixture of traditional stop-motion and 3D-CGI … [Read more...] about Stumptown Coffee and Laika Launch Coraline-Inspired Collab
TLL Interview: Brand Central Eating up the Competition in Food & Beverage Licensing
TLL Feature Food and beverage licensing has become one of the fastest growing categories in our industry and there has been one licensing agency dominating the genre for over 20 years: Brand Central. With a combination of well-known clients, including top CPG brands and leading restaurants, and a consulting business with top food manufacturers, the agency is eating up the … [Read more...] about TLL Interview: Brand Central Eating up the Competition in Food & Beverage Licensing
Kartoon Studios Says Expansion Plan Paying Off in 2024
By Gary Symons TLL Editor in Chief Kartoon Studios' gamble on growth has paid off, as the company says it is achieving its goal of becoming "Netflix for kids." The studio says viewership has increased dramatically at the same time the flagship asset Kartoon Channel! is enjoying increased profitability. Typically, most streaming platforms have struggled to attain … [Read more...] about Kartoon Studios Says Expansion Plan Paying Off in 2024
Miraculous Expands Licensing Program in the Middle East and Africa
By TLL Staff Miraculous Corp has announced multiple activations across the Middle East, Turkey, Africa and India for the Miraculous franchise. The new Miraculous licensing activations in the Middle East and Africa was launched in response to a significant increase in viewership throughout the regions. The activations span a range of categories including live events, … [Read more...] about Miraculous Expands Licensing Program in the Middle East and Africa
Bulldog Secures New Sesame Street Licensing Deals in the UK
By Allison Watkinson TLL Reporter Bulldog Licensing has secured two new UK-based licensing deals for Sesame Street with Heathside Trading and OddBalls. Heathside Trading is a collectibles and gifting company that produces a wide variety of licensed products such as branded toys, games, collectibles, drinkware, accessories and novelty items. In an agreement brokered on behalf of … [Read more...] about Bulldog Secures New Sesame Street Licensing Deals in the UK