The Licensing Letter

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Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo

By Gary Symons TLL Editor in Chief The global preschool brand Zoonicorn is coming to Licensing Expo with a bevy of fresh new licensing deals and expanded streaming territories. Zoonicorn is a fun and educational animated preschool series, with short, kid-friendly episodes of seven minutes each. The series, co-produced by Toonz Entertainment and … [Read more...] about Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo

Crayola Seeks Creative Partners for Educational Program

By Allison Watkinson TLL Reporter If you've got some great ideas for education, Crayola wants to speak with you at Licensing Expo Crayola announced it is actively seeking partners around the world to expand its innovative global education initiative, Crayola Creativity Week. The brand is looking to collaborate and extend the outreach for the Jan. 27 through Feb. 2, 2025 … [Read more...] about Crayola Seeks Creative Partners for Educational Program

Authentic Brands Appoints New Head of Brazilian Operation

By Allison Watkinson TLL Reporter There's a new head of licensing for Authentic Brands Group in the key Latin American country of Brazil. Authentic Brands Group has appointed Bruno Pedroso de Almeida as Vice President, Head of Brazil.  In his new role, ABG says Pedroso de Almeida will "spearhead and drive the execution of the brand’s go-to-market strategies throughout the … [Read more...] about Authentic Brands Appoints New Head of Brazilian Operation

JPatton Displaying Cutting Edge Brand Protection at Expo

TLL Feature In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand protection, only to pay for it later in terms of reputational damage, declining stock price, lawsuits/litigation, and lost sales. Diaz is head of … [Read more...] about JPatton Displaying Cutting Edge Brand Protection at Expo

Beekeeper Gets His Own Topps Trading Card After Saving MLB Game

By Gary Symons TLL Editor in Chief It's been an un-bee-lievable week for Matt Hilton, who just got his own trading card deal with Topps after saving the day at an MLB game in Arizona's Chase Field. The intrepid beekeeper was called in after a swarm of bees settled in behind home plate, delaying the game between the Arizona Diamondbacks and the LA Dodgers. Hilton arrived … [Read more...] about Beekeeper Gets His Own Topps Trading Card After Saving MLB Game

Tommy Bahama Partners With Isle For High-End Paddleboards

By Gary Symons TLL Editor in Chief Talk about enhancing your "island lifestyle!" The island lifestyle brand Tommy Bahama will be releasing a new line of innovative SUP-kayak boards and accessories in July. The new boards are built by Isle Surf & SUP, and combine an advanced Stand Up Paddleboard (SUP) that transforms into a one or two person, sit-on-top kayak. The … [Read more...] about Tommy Bahama Partners With Isle For High-End Paddleboards

Moomin Celebrates 80 Years With New Licensing Partners

By Allison Watkinson TLL Reporter The Point.1888 has secured four new licensees for the 80th anniversary of the Moomin characters brand. The partners will join a large portfolio of licensees that covers a wide range of categories. The Point.1888 says it's thrilled to have recently added Blade & Rose (Infant Apparel), Licensed to Charm (Jewellery), Practical … [Read more...] about Moomin Celebrates 80 Years With New Licensing Partners

TGI Fridays Signs Critical Deal With Long-Time Partner Kraft Heinz

By Allison Watkinson TLL Reporter Long-term partners Kraft Heinz and TGI Fridays have updated their existing consumer products agreement with an exclusive, perpetual extension for TGI Fridays frozen appetizers. The new, indefinite term licensing agreement replaces the limited duration arrangement that Kraft Heinz and TGI Fridays previously signed in 2015. The license … [Read more...] about TGI Fridays Signs Critical Deal With Long-Time Partner Kraft Heinz

Must Read: Food & Beverage Giant Jel Sert Launches Outbound Licensing Campaign

TLL Featured Story The Jel Sert Company, renowned for its iconic and top-selling brands, including Wyler's Light, Fla-Vor-Ice, Otter Pops, and Pure Kick, is strategically shifting its focus by expanding its business model into an outbound licensing program. Consumers have been seeking new and innovative products from these iconic brands and Jel Sert is now seeking to partner … [Read more...] about Must Read: Food & Beverage Giant Jel Sert Launches Outbound Licensing Campaign